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As an experienced marketing professional, I have worked in a variety of marketing venues from large to small businesses, corporations to non profits. The various marketing and leadership roles have allowed me to learn from others and excel at leading teams as large as 40 persons to meet strategic business goals. My strengths are in marketing analysis, strategy, brand development as well as organizational management and team leadership. I have a keen eye for operational excellence, managing budgets closely, setting and meeting business objectives on time and on budget, and effective management of master brands and sub-brands. I also love working with teams and collaborating with others to pull together and solve business problems in a positive and effective way.Specialties: Strategic planning, market analysis and research, product marketing and development, market management, integrated marketing, branding, digital strategy, web development, public relations, partnership development and management, internal and corporate communications promotions and event management. I have excellent leadership and motivation skills and I love working with teams. I am known for being very organized, detail oriented and results driven. And I love a challenge.
The West Edge
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The West EdgeKansas City, Mo, Us
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Founder And PresidentThe West Edge Mar 2023 - Present-Contracting as a marketing professional with over 35 years of marketing experience-Provide integrated marketing, digital strategy development and management consulting-Develop advertising and promotional strategies for business and market improvements-Provide marketing leadership skills and assessment
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Chief Marketing StrategistUmkc Dec 2011 - Mar 2023Kansas City, Mo, UsRetired as Chief Marketing Strategist for UMKC. I was responsible for overall marketing for the university. This included strategic planning, marketing communications, partnership development and management, brand integrity, advertising efforts including both traditional and digital / online marketing initiatives, market research, market and audience analysis, media planning and other marketing related functions. -
Marketing ConsultantZouire Marketing Group Mar 2011 - Oct 2011Merriam, Ks, Us- Marketing consultant on staff to design and drive successful marketing programs- Provided integrated marketing; strategy planing and tactical execution- Analyze and design of print, online, event, direct mail website and other customer impacting efforts- Support new business development and sales activities -
Integrated Marketing Account Director And Digital StrategistGlobal Prairie May 2009 - Nov 2010Kansas City, Mo, Us-Provided extensive integrated marketing communications services and solutions to a variety of clients locally and globally. -This included work in the areas of strategic planning, advertising, branding, digital strategy, and public relations.-Designed and executed first integrated campaign for large, multi-brand food client.-Developed social media and web strategies including delivering first integrated marketing campaign that delivered an amazing 90% customer opt-in rate.- Outstanding team builder and talent developer. -
ParticipantKansas City Tomorrow Leadership Program (Sponsored By Kansas City Civic Council) Jul 2008 - Jun 2009I was selected as a participant in this year's Kansas City Tomorrow's leadership program. This exclusive program is sponsored by the Civic Council of Greater Kansas City and is designed to educate and support leaders in the Kansas City region. As a graduate of class XXX, I now serve on the Board of the Kansas City Tomorrow Alumni Association as the Communications chairperson and President Elect.
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Senior Vice PresidentFleishman-Hillard Mar 2007 - May 2009St. Louis, Mo, Us-My work included strategic planning, research, integration, brand awareness, social media outreach and traditional and non traditional public relations.-I worked with clients including Hallmark Cards, Blue Cross Blue Shield, KCPL, PE4Life and William Jewell College among others.- Senior leadership of a major account growing revenues by over 10 X in less than 2 years. -
Director, Integrated MarketingUnity World Headquarters Mar 2002 - Dec 2006Singapore, Info@Unityresourcesgroup.Com, Sg-Responsible for market management, product development and management, public relations, advertising and promotions, online strategies and overall brand strategy. -Led team of 6 direct reports and 40 total persons in areas of creative, product management and public relations.-Products included the Daily Word, Unity Magazine, Silent Unity 24 hour prayer ministry, and SpiritPath, spiritual course and experiential offerings. -My work included redesign and rebranding of Unity and Daily Word, benchmark customer research, interactive website design and online marketing strategies, internal communications efforts for over 600 employees. -
Account DirectorSullivan, Higdon And Sink Oct 2000 - Jan 2002-Responsible for leading account management efforts for Birch Telecom, Literacy KC, ARMA International and Aventis Pharmaceuticals among others. -Responsible for and involved in strategic planning, market research, media planning and buying, advertising direction and creative strategy, and public relations. -Also new business development.
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Director, Integrated MarketingBirch Telecom Jun 1998 - Oct 2000Atlanta, Georgia, Us-Responsible for strategic market management and support of over 24 markets in 4 states for primarily B2B small business clients.-Supported over 50,000 small and midsize business customers in this B2B telecommmunications space.- Provided sales team support through sales analysis and customer on site visits. -
Vice PresidentEnergyone, Inc. Apr 1997 - Jun 1998-Managed partnering opportunities for this energy company during testing of deregulated energy in late 1990's. -Partners included AT&T, GE, ADT and others. -Marketing to small businesses (B2B) and consumers through partner utility companies such as PECO Energy and Utilicorp.-Managed staff of 2 persons.
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Market ManagerSprint May 1989 - Apr 1997Overland Park, Kansas, Us-Various market manager positions held in areas of partnership, loyalty marketing and acquisition marketing for consumer telecommunications. -Led loyalty marketing program for USAA partnership supporting over 750,000 customers- Also led TWA / Alaska Airline / America West partnership programs from inception, and various credit card partners. -Responsible for product development efforts for new billing system.
Kim West Skills
Kim West Education Details
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Ottawa UniversityPsychology
Frequently Asked Questions about Kim West
What company does Kim West work for?
Kim West works for The West Edge
What is Kim West's role at the current company?
Kim West's current role is Strategic Marketing Executive.
What is Kim West's email address?
Kim West's email address is we****@****mkc.edu
What is Kim West's direct phone number?
Kim West's direct phone number is (816) 235*****
What schools did Kim West attend?
Kim West attended Ottawa University.
What are some of Kim West's interests?
Kim West has interest in Working Out, Hiking In Colorado, Social Services, Civil Rights And Social Action, Traveling, Education, Reading, My Pets, Growing Orchids, Human Rights.
What skills is Kim West known for?
Kim West has skills like Integrated Marketing, Digital Marketing, Strategy, Marketing, Marketing Strategy, Public Relations, Advertising, Social Media, Digital Strategy, Strategic Planning, Corporate Communications, Social Media Marketing.
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