I am the Sr. Marketing Manager for the Inside Self-Storage (ISS) brand, which includes the ISS World Expo, ISS Magazine, insideselfstorage.com, the ISS Store and Self-Storage Talk, the industry’s largest online community. On the expo side, I am responsible for attendee/exhibitor marketing communications. Develop marketing plans to attract attendees/exhibitors; write press releases/editorials; ensure the image and message are appropriately communicated at all times; write content of all… Show more I am the Sr. Marketing Manager for the Inside Self-Storage (ISS) brand, which includes the ISS World Expo, ISS Magazine, insideselfstorage.com, the ISS Store and Self-Storage Talk, the industry’s largest online community. On the expo side, I am responsible for attendee/exhibitor marketing communications. Develop marketing plans to attract attendees/exhibitors; write press releases/editorials; ensure the image and message are appropriately communicated at all times; write content of all marketing collateral; write web site content; develop the advertising plan; place media buys in 30+ trade publications; develop the budget of more than $350,000 to support over $5 million in booth sales; negotiate barters and sponsorships with trade publications to secure PR and develop new business; measure the effectiveness of each piece to ensure appropriate ROI is met.Spent 12 years as the Marketing Manager of the International Roofing Expo [IRE], and 10 years as the Marketing Manager of the International Pool | Spa | Patio Expo [PSP]. During my tenure the IRE was named one of Trade Show Executive's Fastest 50 in 2017, 2015, 2014 and 2011, and was named one of TSNN's 25 Fastest-Growing Shows in 2017, 2015, and 2014. Show less

Responsible for the development of exhibitor and attendee marketing communications for the Wood Technology Clinic & Show and the Sunbelt Builders Show.

Executed high-volume direct mail campaigns that successfully increased new store attendance despite intense competition. Wrote corporate communications materials that properly positioned the company/services [i.e. flyers, faxes, mailers, newsletters, scripts, directories]. Created the department’s first-ever PC-based database management system. Provided educational direction by creating the company’s first ever “New Buyers Kit.”

Produced weekly advertising rate cards and program schedules for sales staff. Composed voice-over scripts for commercials and promotional campaigns. Assisted with PR and promotion spot placement for television and radio ads and served on the production team of an in-house agriculture television program.