Kim Yancey

Kim Yancey Email and Phone Number

Business Operations and Strategy Consultant @ Charlotte, NC, US
Charlotte, NC, US
Kim Yancey's Location
Charlotte, North Carolina, United States, United States
Kim Yancey's Contact Details
About Kim Yancey

I began my career as an accountant for 6 years before being challenged to transform the financially driven piece of marketing for the entire portfolio of Tanger Outlets. Most recently, I have been the functional counterpart to the Creative/Marketing executive at my roles with Wyndham Capital Mortgage, Dexian, and ACE Creatives. I have worked across several industries including Retail, Real Estate, eCommerce, Media, Mortgage, Financial Services, Marketing Agencies, Staffing, IT Consulting.For over 15 years, I have a proven track record of bridging the process acumen and financial excellence gap between Creative, Marketing, Digital and Technology departments and the Operations / Financial departments, including media buying, and managing multi-million-dollar projects and budgets. Often times companies want the best of the best when it comes to marketing and creative excellence for their companies but rarely do leaders in that space know how to run a department effectively and with financial responsibility. That’s where I come in, placed somewhere between a CMO-type and CFO-type, making both sides work and happy. I thrive when I am charged with a business problem or project from the executive team and I am allowed the autonomy, resources, and organizational buy-in to deliver a high-quality solution.

Kim Yancey's Current Company Details
Self-employed

Self-Employed

Business Operations and Strategy Consultant
Charlotte, NC, US
Kim Yancey Work Experience Details
  • Self-Employed
    Business Operations And Strategy Consultant
    Self-Employed
    Charlotte, Nc, Us
  • Ace Creatives
    Fractional Chief Operating Officer
    Ace Creatives Jun 2024 - Oct 2024
    Full Remote, Us
    Working directly with the CEO, I introduced to the organization:- HR Infrastructure: Employee Handbook, Interview Processes, Internship program, onboarding / offboarding, employee reviews, and a workforce management platform call Rippling- Operations Infrastructure: business process documentation, hired and trained first Project Manager, first Account Manager, and first Director of Business Development- Finance Infrastructure: created processes for AP / AR, financial projections, invoicing, and expense tracking processAdditional: Created new business pitches / growth strategies, led first company retreat
  • Dexian
    Chief Of Staff
    Dexian Apr 2022 - May 2024
    Mclean, Virginia, Us
    - Chief of Staff to the Chief Marketing Officer- Created as of a merger between Signature Consultants and Disys into Dexian. - Led a comprehensive, enterprise-wide rebranding initiative with a $2M budget by implementing new brand strategies across five (5) countries within a one-year timeline, elevating the market presence and brand perception. - Managed a $5M marketing budget to optimize resource allocation and expenditure, resulting in maximized ROI and cost-effective marketing strategies within the competitive IT staffing sector.
  • Wyndham Capital Mortgage
    Director, Marketing Operations
    Wyndham Capital Mortgage Sep 2020 - Apr 2022
    Charlotte, North Carolina, Us
    - Retooled marketing department by building a high-performing team, increasing headcount from 8 to 20, incorporating structured processes, and fostering collaboration across 4 enterprise teams and 500 loan officers in 5 states. - Led a website rebuild project from RFP to delivery by managing an internal development team, and contract resources over a four-month, $250k project.- Revamped policies, procedures, and quality control standards to boost service quality, leading to a significant 20% reduction in operational errors. - Implemented Smartsheets as the primary Project Management system within the department.
  • Mythic
    Creative Resource Manager
    Mythic Feb 2020 - Sep 2020
    Charlotte, Nc, Us
    - Administered over 1,500 creative projects with 30+ person creative team annually for more than 40 clients, including Athens Foods, Central Piedmont Community College, Novant Health, and Ally Financial by defining project scope and utilizing available resources. - Deployed improved pricing strategy model for new and repeat business that increased overall profitability by 20%. - Collaborated with senior leadership to instill a synergistic approach across 60+ account, strategy, and creative teams, and spearheaded an effective acquisition strategy that sustained new account volumes, achieving a 25% reduction in the cost per account. - Created inhouse production (graphic design and video) studio that directly led to 50% increase in agency revenue.
  • Mythic
    Traffic Production Manager
    Mythic Aug 2017 - Feb 2020
    Charlotte, Nc, Us
    Conducted training programs for new hires to safeguard a smooth integration into the agency and enhance team capabilities and performance. Evaluated agency bandwidth by coordinating freelance resources to maintain optimal workloads.
  • Tanger Factory Outlet Centers, Inc.
    Financial Program Manager
    Tanger Factory Outlet Centers, Inc. Apr 2012 - Sep 2016
    Greensboro, North Carolina, Us
    - Managed $20 million omnichannel, traditional and digital, media budget in a shared services model for 45 Mall / Shopping Center destinations in the Tanger portfolio. - Charged with spearheading vendor relationships and renegotiating contracts, pricing structures, and maximizing purchased marketing / advertising reach for the brand. Retooled enterprise project management system in collaboration with IT.
  • Tanger Factory Outlet Centers, Inc.
    Senior Accountant
    Tanger Factory Outlet Centers, Inc. May 2006 - Apr 2012
    Greensboro, North Carolina, Us
    - Assisted Controller and VP in managing budgets to ensure efficient financial operations. - Conducted bank reconciliations to maintain accurate financial records. - Prepared month-end financial reports for enhanced fiscal oversight. - Managed fixed assets to optimize the company's resource allocation. - Supported the CFO and Controller in streamlining financial reporting processes.

Kim Yancey Skills

Social Media Marketing Marketing Advertising Public Relations Social Media Event Planning Media Buying Marketing Communications Media Relations Marketing Strategy Press Releases Email Marketing Budgets Facebook Customer Service Sponsorship Social Networking Time Management Media Planning Budgeting Leadership Event Management Microsoft Office Microsoft Excel Management Team Building

Kim Yancey Education Details

  • University Of North Carolina At Greensboro
    University Of North Carolina At Greensboro
    General

Frequently Asked Questions about Kim Yancey

What company does Kim Yancey work for?

Kim Yancey works for Self-Employed

What is Kim Yancey's role at the current company?

Kim Yancey's current role is Business Operations and Strategy Consultant.

What is Kim Yancey's email address?

Kim Yancey's email address is ky****@****ult.com

What schools did Kim Yancey attend?

Kim Yancey attended University Of North Carolina At Greensboro.

What are some of Kim Yancey's interests?

Kim Yancey has interest in Brand Research, Reading, Shopping, Crossfit, Arts And Culture, Health.

What skills is Kim Yancey known for?

Kim Yancey has skills like Social Media Marketing, Marketing, Advertising, Public Relations, Social Media, Event Planning, Media Buying, Marketing Communications, Media Relations, Marketing Strategy, Press Releases, Email Marketing.

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