Kim Yates Email and Phone Number
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Accomplished marketing leader with 20+ years of success transforming the world’s most iconic brands. Creates a bold, long-term vision, rooted in strategic clarity, to build brand equity and drive share growth. Excels at consumer insight driven product innovation that generates brand dollar growth and profitability. Recognized for marketing mastery across brand DNA, brand architecture, holistic campaigns, media mix, social, digital, search, PR, and influencers. Sales experience yielding expanded channel and customer presence across multiple brands. Engaged and supportive leader who inspires a culture of empowerment and achievement. Persuasive speaker and writer. Tenacious, agile, and inventive. Interpersonally effective and well respected at all levels.Areas of Expertise: Brand Building, P&L Management, Innovation Pipeline, Strategy/Execution, eCommerce Business Management, Product Management, 360-Degree Marketing, Social/Digital/Search, Agency Management, and Team Leadership.Interests: Running, Yoga, Photography, Entertaining, and Theatre.
Russell Stover Chocolates
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Vice President Marketing And New Business DevelopmentRussell Stover Chocolates 2019 - PresentKansas City, Missouri, Us
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Vice President Of MarketingVf Corporation 2015 - 2019Denver, Co, UsReport directly to the President. Hired to reinvent the 130-year-old Lee Jeans brand. Lead marketing, internal creative, and Lee.com departments. Key leader on the executive team accountable for driving the brand P&L and executing business/organizational strategy across the $500 million U.S. Lee business. Identified by VF as one of six top-talent global leaders for fast-tracking to a brand President role. Launched a top-scoring brand campaign, “Move Your Lee,” catapulting the Lee U.S. Men’s business to 3X the category growth rate. Spearheaded new Lee brand positioning and architecture. Delivered +200 million impressions with a first-ever designer collaboration, showcased at NY Fashion Week. -
Vice President Of Marketing, Prestige BeautyProcter & Gamble 2012 - 2015Cincinnati, Ohio, UsReported directly to the President. Led a team across marketing, sales promotion, and design for the U.S. retail business. Influenced the regional P&L for a portfolio of nine brands within the Fine Fragrances, Color Cosmetics, and Luxury Skin Care divisions (Dolce&Gabbana, Gucci, Lacoste, Hugo Boss, and SK-II), a $400 million U.S. brand portfolio.Grew SK-II Skin Care and Dolce&Gabbana Cosmetics/Skin Care. Launched 12 Fine Fragrance product innovations, building Dolce&Gabbana to the #4 luxury brand, Gucci to the #6 brand, and Lacoste to the #9 male fragrance brand. Launched the #1 female fragrance of the year (Dolce, 2014) and relaunched the Hugo Boss brand to a top 15 male brand, behind an NFL partnership. -
Associate Director Of Marketing, Pampers Global InnovationProcter & Gamble 2010 - 2012Cincinnati, Ohio, UsLed the commercial team; served as marketing leader of an innovation lead team overseeing the 250-person R&D organization for Pampers Global Upstream Global Innovation Program across the $10 billion brand franchise. Created a 10-year global innovation vision for Pampers focused on creating winning claims, benefit territories, and product designs. Partnered with design and R&D teams to create a product, packaging, and communication differentiation model which served to unite all product platforms globally and inform innovation design for the next 10 years. Drove consumer-focused innovation programs across all product tiers by reinterpreting consumer requirement models and by shifting Pampers global brand architecture, character, and brand equity.
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Senior Brand Manager, PampersProcter & Gamble 2007 - 2010Cincinnati, Ohio, UsLed the brand team in creating new product launches, commercial innovation, and go-to-market strategy across the $2 billion Pampers business in North America. Oversaw a portfolio of 15 initiatives per year contributing to brand growth over three years. Launched the largest innovation program for Pampers in 10+ years, transforming Swaddlers/Cruisers. Created the first retailer road show for Pampers. Developed the UNICEF activation in 2008/2009 – delivered 80 million vaccines to combat neonatal tetanus; drove top-scoring advertising, activation on Oprah (450 million impressions), and the first blogger partnerships. Managed agency relationships across nine partners.
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Brand Manager, Secret Deodorant North AmericaProcter & Gamble 2005 - 2007Cincinnati, Ohio, UsLed the brand team and a cross-functional team for Secret Deodorant with $300 million in annual sales. Achieved brand growth and led market share growth. Doubled the forecast for launch of Secret Clinical Strength behind an innovative marketing plan. Led brand revitalization plan to overhaul category innovation program, product claims, packaging, and campaign.
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Brand Manager, Deodorant Category InnovationProcter & Gamble 2003 - 2005Cincinnati, Ohio, Us
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Senior Assistant Brand Manager, Secret BrandProcter & Gamble 2002 - 2003Cincinnati, Ohio, Us
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Assistant Brand Manager, Old Spice BrandProcter & Gamble 2000 - 2002Cincinnati, Ohio, Us
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Sales Account ExecutiveProcter & Gamble 1996 - 2000Cincinnati, Ohio, Us
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Sales Account ManagerProcter & Gamble 1993 - 1996Cincinnati, Ohio, Us
Kim Yates Skills
Kim Yates Education Details
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Northwestern University - Kellogg School Of ManagementMarketing And Finance -
University Of Missouri-ColumbiaSpanish Minor
Frequently Asked Questions about Kim Yates
What company does Kim Yates work for?
Kim Yates works for Russell Stover Chocolates
What is Kim Yates's role at the current company?
Kim Yates's current role is Vice President Marketing & New Business Development at Russell Stover | Executive Leader | Brand Strategist | P&L Management | Speaker.
What is Kim Yates's email address?
Kim Yates's email address is ki****@****vfc.com
What is Kim Yates's direct phone number?
Kim Yates's direct phone number is +191768*****
What schools did Kim Yates attend?
Kim Yates attended Northwestern University - Kellogg School Of Management, University Of Missouri-Columbia.
What are some of Kim Yates's interests?
Kim Yates has interest in Children, Skiing, Yoga, Soccer, Environment, Education, Baseball, Basketball, Photography, Enjoying Running.
What skills is Kim Yates known for?
Kim Yates has skills like Brand Management, Shopper Marketing, Brand Architecture, Marketing, Customer Insight, Consumer Products, Competitive Analysis, Segmentation, Marketing Research, Product Innovation, Fmcg, Brand Development.
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