What makes me tick? Communication architecture design, specification, managementCommunication architecture validation, measurementConversion focus in communication managementMarketing communication: creative design, channel development, goal matching, measurement focusCommunication analysis: strong focus on sentiment, emotion analysis, supported by close conversion tracking, competition monitoring, proactive and reactive communicationCrisis communication including procedure developmentStory development - both internal and externalInternal communication design, validation, monitoring and managementPublic speaking, spokesperson angles Content marketing: native and non-native channel development, management, goal matching, Creation of exciting and engaging content with special focus on target audience and conversion Role and function of social media in a conversion oriented communication environment, importance of native channels and the construction of an effective communication environment to support goalsMultilingual communicationSupporting multilingual communication environments and infrastructuresEnterprise level content management and multilingual process design and management...and, of course, journalism. Journalism at its best: narratives, sub-narratives, stories, documentaries, short and longform, data and more.