Kinda T. Butler Email & Phone Number

Cnn/Hln/Airport-Sales

Partner with cross-functional teams including Sales, Commercial Clearance, and Master Control on processes and procedures for advertising services. Ensure strategic planning and the achievement of long-term growth goals through management of high-impact commercial advertising spaces. Collaborate with teams to service breaking news, presidential coverage, debates, and trial coverage with ads to optimize revenue and enhance the bottom line. • Develop inventory reports for Sales/Strategic Planning departments to coordinate ad placement.• Manage commercial breaks for CNN, Airport, and HLN • Create and maintain all programming formats• Product conflict issues• Place current week advertisers• Special Programming/STPL• Handle Producer Requests• Communicate with Scheduling, Sales, Copy, Promos, etc.• Supervisor back up• Process current week Pass Log Deadline Request’s and Pending Late Unit Changes• Handle program changes.• Handle last minute orders• Check Copy and apply copy when needed• Handle/Communicate/Implement changes for on air breaking news: Presidential Election 20012 and 2016, Boston Bombing, Oklahoma Tornadoes, George Zimmerman TrialSandy Hook Shooting, Government Shutdown, Malaysian 370 Plane, General Motors Recall, Chile, Earthquake, Southern California Mud SlideDirect media in collaboration with Sales and Strategic Planning to monitor inventory of available commercial slots and place ads. Act as a liaison between clients, management, and account executives to ensure superior client advertising services. Engage clients during the sales process including monitoring orders booked, aired, and invoiced. Align goals with master control to move ads and ensure opportunities for increased revenue and accounts are not missed.• Monitor CNN, HLN, and CNN Airport logs to place million dollars of ad revenue.• Ensure quality control and accurate programming entry into Crossroad systems and evaluated network programming needs.

• Designed and maintained ongoing and future programming tactics and strategy, coordinating with programming director to maximize use of programming library and success of channel. • Created daily programming grids for the assigned station and communicating this schedule to necessary groups.• Analyzed ratings (Nielsen Ratings) for channel and develop strategies to maximize and correct any defects. i.e. eliminating a show that didn’t receive high ratings.• Analyzed competition, track trends and drive future strategy based on specific results. - For example: Family Guy. Knowing where to schedule based on Male numbers via Nielsen ratings. This was done by gathering numbers and comparing numbers to other stations resulting in finding a good time block fit for WPCH.• Coordinated identification of station specials - programming targeted for viewers, promotion, main premieres and provide necessary information and support for implementation of brief. Peachtree TV Reality Specials such as:  ATLANTA BRAVES Baseball SEC Football/Basketball CI ATLANTA SWD: DRUMROLL The Single: MONICA • Supported implementation of programming strategies as directed by Station Programming Director• Selected and scheduled movies, programs, and specials  Experience with both barter and cash shows• Proactively provided research teams and film mgt. teams with reconciliation grids and contingency grids of stations sports games. • Liaison for Marketing, Sales, Promotions, Acquisitions, Research, Film Mgt., Media Mgt., Network Operations, Master Control • Member of WPCH Task Force Group established and member since 2010- The Task Force Group identifies areas in need of efficiency methods, prioritizes needs, research and suggests best practices and implements approved methods and practices. We serve as a brain trust (idea/campaign generator) for Directors on current and future projects with Peachtree TV.

•Reconciled and posted logs, updated database, built all media, placed formats •Implemented the use of Message Assignment and implemented an alternative way to print the grid •Retrieved raw data utilizing database and emails•Organized and verified data •Quality controlled program grids for changes •Transferred and entered programming data, added program packaging & disclaimers, maintained media inventory •Liaison for sales, promo placement team and management team•Implemented checklist to ensure all needed information was properly placed •Received an Award from immediate supervisor after 3 months of starting with department.•Trained internal personnel on departmental duties

Bs, Broadcast

Studied broadcast communications

Bachelor'S Degree, Broadcasting