• Key Account Development – Manage Proximo’s brand portfolio in On & Off-premise • Led the Georgia Market to be the #1 Gran Coramino Tequila and #1 1800 Coconut Tequila market in 2023• Implemented strategies that drive volume and profit growth• Maintained a broad understanding of marketplace dynamics, including chain, independents On & Off, Regional Chain Accounts• Organized local Distributor(s) sales reps and management in perfecting these accounts: Distribution, Drink features, Menu Placements, Back Bar Presence, Shelf Standards, Display Presence & Volume Targets• Sold-in forecasted number of barrels On & Off-premise (sold-in 50+ barrels per year)• Surveyed accounts and monitored competitive brand activity, pricing and promotion• Assessed Distributor’s effectiveness at creating brand programming• Identified key accounts for “New Brand” launches and provided feedback to Regional Director and Brand Manager• Supervised promotional events executed in market• Developed and sustained a working relationship with the top On & Off-Premise Accounts• Managed POS to ensure use during key promotions and evaluate effectiveness• Conducted trade/account staff trainings • Effectively worked within T&E and tactical budget constraints• Assisted in timely business reviews with Distributors identifying key issues with recommended courses of action• Successfully networked within the existing Distributor(s) in each market(s) and interact with the different functions i.e., purchasing, operations, marketing and finance• Collaborated and managed the local extension of On & Off-Premise National Account programs, mandates and recommendations• Ongoing market analysis with the ability to assess competitive activity and react to pending threats to objectives and provide feedback to senior management and marketing• Analyzed brand and market data using VIP - Karma, MicroStrategy and Tableau

• Trained and explained rules and policies that new associates follow when working at an Amazon site.• Answered questions and provide guidance to new associates in relation to their path.• Performed daily audits on new hires as well as other Amazon Associates to check their progress and suggest areas of improvement.• Identified and reported employee misconduct to management.• In some facilities, Learning Ambassadors may also help in doing direct roles in path such as unloading, inducting, sorting, picking or problem solve from time to time.

• Procured Clients and presided over multiple contracts concurrently• Hired and Trained Product Specialists to meet and exceed client standards• Developed measurable benchmarks for the Team and guide the company/team to attainment of those goals• Applied strategies to complete project goals and satisfy client and company timelines and cost while developing budgets and schedules• Created, improved, implemented, and enforced policies and procedures of the company and our clients• Provided leadership to motivate team members to reach all company objectives within timeframes (weekly and monthly)• Mentored all Team members to foster growth and encourage development amongst Team Leads and all Team members - motivated and boosted morale Responsible for Brand and Product Management, Market Research and Marketing Communications • Built rapport and gained trust with Key Accounts and Decision Makers in the market by providing exceptional customer support and exceeding expectations• Worked congruently with Distributor(s) sales reps/mgmt. to ensure product availability, merchandising, placement, and sales• Maximized budget and upheld POS inventory levels at the Distributor warehouse• Provided strategic input and leadership on decision making issues affecting the organization; specifically relating to the evaluation of potential partnerships• Acted as strategic advisor and consultant offering advice in contracts, negotiations, or business deals that the company may enter• Evaluated company’s financial, operational, and sales and marketing structures to plan for continual improvements and a continual increase of operating efficiencies

• Accomplished all regional and local programs with sustained brand standards for all events• Performed against established KPIs and market goals• Led market to #1 in distribution for the calendar year• Initiated communication and manage external relationships (agencies, vendors, retail partners, distributors, venues) to develop and successfully execute programs and various marketing projects• Conducted general sales and promotional-activity training to account staff & management • Effectively managed budget (excess $100,000) for local market to facilitate the designated number of events weekly, in addition to procuring the venues and independently strategize events• Slashed tactical budget 25% by negotiating bar spends, sold-in product and executed local brand building marketing programs and initiatives in nightlife accounts • Worked closely with Distributor sales reps to ensure product availability, merchandising, placement, and sales.• Planned and executed all Nightlife events in the Atlanta accounts region, as well as other markets throughout Georgia.• Accountable for coordination of all strategies, content, design/appearance, and the effectiveness as well as financial results of Retail Account efforts• Tracked all aspects of program execution to prescribed metrics, timelines & budget for daily and weekly recap and reporting purposes• Completed detailed expense reports for promotional activity • Generated accurate post-event reports using EMS after ensuring Team Leads completed promotional recaps within 24 hours of event completion• Provided recommendations against the target account list and update as needed with new account openings, new opportunities, etc.• Recruited, hired, and trained of all Promotional Specialists -site supervision of a team of 30 part time models, team leads and promoters

• Provided management and leadership for 2 full time Market Managers• Recruited, trained, scheduled and supervised a team of part time employees • Led all aspects of local office -asset management, employee training and management, fiscal management and venue relations• Generated all Program Reporting; including payroll, expenses, market productivity, inventories, trend and scouting reports, etc.• Developed and maintained a positive ongoing relationship with key bar, club, and nightlife accounts in Atlanta and surrounding territory• Ensured market and employee compliance with all company, client-based, State and Federal guidelines• Sold-in and executed national/local brand building marketing programs and initiatives in nightlife venues • Managed budget for local market to facilitate the designated number of events as well as procure the venues and independently strategize events• Achieved assigned quantitative and qualitative marketing goals and brand building measures • Participated in relationship marketing by conducting effective "1 to 1" Consumer Engagements through a thorough understanding of Consumer Marketing Brand Strategies • Organized and scheduled tasks, developed and maintained realistic goals and provide realistic action plans• Successfully navigated through unresolved situations, frequent program changes, delays or unexpected changes in program direction or deliverables.

• Recruited, Trained and Supervised all Atlanta Field Agents (15-25)• Managed hours allotted for entire market• Directed the Retail Program, managed relationships with local store owners• Ensured market meets/exceeds weekly goals and metrics (ex. Adult Tobacco Consumer -30, 70+%)• Worked with Program Manager on ideas, set up and implementation of all events• Audited FA’s in the field to ensure performance and quality standards, as well as assessing for additional training needs• Developed and preserved relationships with venue owners/managers by spending time at the venues• Achieved quarterly incentive goals for 2007 CE metrics for ATL market through weekly performance management of Field Agents• Ensured continuous improvement of Reps through 100% completion of “00 Agent” quizzes• Processed all week-ending paperwork to run reports and submit key information to Program and Regional Managers• Performed Reconciliation and maintenance of gratis inventory