Lead cross-functional Merchant Strategy team developing, and deploying, loyalty and finance for merchants to increase Enterprise and SMB merchant selection, with members from Product, Engineering, Finance, Tax, Marketing, and Sales teams.Specialize in owning the highest-priority, ambiguous problems facing our Sales teams that are blocking Enterprise merchant launches. Responsible for organizing working teams and finding solutions to unblock launches, including product rollouts, selection analyses, and compliance risk mitigation. Launched product rollouts domestic and internationally that unlocked > $1B in GMV.Created tax recuperation solution and product roadmap for all merchants operating in Marketplace Facilitator states in USA and Canada, resulting in over $12M recouped annually in erroneously paid in-store taxes.Manage all third-party data sources (> $3M contracts) for Sales Ops and Competitive Intelligence in New Verticals organization, including sourcing, negotiations, SOWs, onboarding, and technical integration via API or AWS S3.Own the strategic vision and product roadmap for both merchant loyalty experience and finance operating models for New Verticals.

Hired, and developed, team of five direct reports focused on improving item-level shopping UI via new features, tooling rollouts, process improvement and creation, auditing, and reporting. Advocated, and secured, promotions for three direct reports, including one recognized company-wide as a top employee.Scaled NV merchant activation team from 0 to 50 members, contributing to NV growth from $10M to $4B run rate in 2 years. Served as program manager to develop a new, foundational JIRA onboarding process, improving onboarding time from 60 days to 18 days.Improved catalog and item inventory feed accuracy from 75% to 99%, allowing DD to better merchandise in-store selection.

Managed initiatives and automated KPI reporting to further growth for 30% of DoorDash’s Outside Account Management organization. Led org-wide effort to help restaurants during early and peak days of COVID-19 pandemic via staffing and space utilization analyses.

Solo founder and leader of Stealth Cyclewear, a company committed to developing the best high-quality, no-nonsense gear that will take you to your next level of performance - on and off the bike.Launched brand from an idea to product in three months. Ongoing, light-touch efforts include vendor sourcing, inventory and product management, content production, marketing strategy, site analyses, and managing P&L.

Coordinated all Merchandising Pricing and Finance projects + deadlines. Introduced year-long roadmap to coordinate centralized pricing efforts and new software integrations across the entire company, resulting in > $2M cost savings.Improved competitive offering of Amazon Prime WFM promos, reducing average price of promo by 20% to reach competitor price parity. Developed comprehensive competitor profiles for WFM CFO, identifying strategies within pricing, promos, marketing, and real estate.

Collaborated with cross-functional teams to provide ad-hoc analyses for Acquisition Marketing channels (Meta, OLA/Social, SEM, and SEO), delivering vector-specific market insights on Expedia/Hotels.com performance, availability, and share of voice.

Worked with CODE team on an analytical model to predict customer healthcare costs and deliver valuable insights for clients.Experienced with healthcare patient and payer data and policies and their application to data analyses and predictive modeling.Led junior cross functional team to find in-house cost reduction opportunities, resulting in a 20% travel expense savings for employer, freeing up over $1MM annually.

Developed predictive model using relevant software packages to determine the presence of heart disease in patients using statistical and data mining methodologies. Presented this research on local and regional scales at symposiums and numerous project reviews.Publication: International Journal of Computer Applications “Projecting a Quarterback’s Fantasy Football Point Output for Daily Fantasy Sports Using Statistical Models.” International Journal of Computer Applications 163.1 (April 2017)

Designed mixed-use retail, environmental, and corporate campus projects nationwide.Created and rendered plans, sections, perspectives, and models using a variety of computer software including the Adobe Creative Suite, AutoCAD, Lumion, and Google SketchUp.