Fourmonkeys was an old dream come true for founder Kinga Bereczki. After a few years of detour and testing the waters, Fourmonkeys was finally founded in 2012. The original idea was to simplify parents' life by making shopping easy, fun and quick. Small and big labels intermingle to result in well selected and easy to mix and match outfits. Emphasis is put not only on design and aesthetics but also on sustainability, fairness and comfort. Artisanship is valued high.Fourmonkeys' uniqueness lies in the innovative shopping experience, where shoppers can select from four different characters: minimal, rocker, chic and colorful.