Manager, Head Of Strategy
Warsaw, Masovian District, Poland
Some of my clients: Coca-Cola, Empik, Sephora, Capgemini, BP, JTI, Sabre, Ergo Hestia, Philip Morris, Pernod-Ricard, Polpharma, CCC, Nestle, mBank, Citi, Pekao, Swarovski GBS, KFC, Jeronimo Martins, Circle K, Żabka, So!Coffee, Lidl, Kompania Piwowarska, Innogy - and more!As manager:- Budget planning and execution in the area of research and strategy projects- Managing a team of strategists and coordinating projects with the team- Representing the company externally in… Show more Some of my clients: Coca-Cola, Empik, Sephora, Capgemini, BP, JTI, Sabre, Ergo Hestia, Philip Morris, Pernod-Ricard, Polpharma, CCC, Nestle, mBank, Citi, Pekao, Swarovski GBS, KFC, Jeronimo Martins, Circle K, Żabka, So!Coffee, Lidl, Kompania Piwowarska, Innogy - and more!As manager:- Budget planning and execution in the area of research and strategy projects- Managing a team of strategists and coordinating projects with the team- Representing the company externally in events, publications, meetings (including PR and Sales activities) Creating frameworks and objectives for research and strategic products- Recruiting and onboarding new joinersAs researcher:- Conducting qualitative (FGI, IDI) and quantitative (CAWI, PAPI) research, including data analysis- Creating research objectives, adjusting methodology of research to project goals- Delivering research summaries and data analyses to the clients - f2f meetings, calls, executive summaries- Data analysis, market reports analysis for internal and external summaries- Development and promotion of data-based products: Premium Employer Brand and EBnaviAs strategist:- Conducting board meetings with the clients: project roadmaps, research, education, executive summaries Creating EVP, EVP narratives, target personas, EVP matrix, key touchpoints for the brand- Creating messaging objectives, tone of voice, big idea for communication, messaging pillars, communication strategies Aligning employer branding strategy with marketing, HR and business strategies of the clients- Conducting implementation meetings: internal communication, external communication, creative materialsI was a part of over 10 conferences on data analysis and branding, created an independent research initiative Premium Employer Brand and wrote over 20 different articles concerning employer branding and data. Show less