Kinga Menge Email and Phone Number

• European interface for department and store managers of 41 stores in Austria, Switzerland, Poland, Czech Republic, Slovakia, Slovenia, Hungary, Croatia, Romania, Bulgaria, Lithuania and Latvia• Ensuring company strategy, optimization activities as well as best practices are implemented in the local markets• Project management including administrative coordination of the change processes including coopera-tion with various counterparts, execution and control responsibility • Organisation of unobstructed flow between purchasing and sales departments, which are to be achieved via ongoing analyses and data interpretation from merchandise planning and control management information systems• Planning of seasonal merchandise allocation across all the stores in the region• Execution of merchandise management during the fashion seasons• Sales through control, reordering responsibility and initiation of optimal goods transfer• Preparing management figures for ordering and assortment phases

• Global interface for general marketing activities for 17 countries (in Europe, Asia, North and South Americas) covering channels of online marketing (Affiliate, Display, SEO, SEM, Facebook Ads, Social Media, E-mail) and offline marketing (PR, Events, Partnerships)• Definition and control of spending and goals’ achievements according to global and local marketing budgeting process• Definition of relevant key performance indicators for online marketing• Independent management of global, strategic marketing projects in collaboration with various departments like Business Intelligence or Product Management (in Scrum Organisation) • Creation of global marketing plans in order to introduce new websites and features • Identification and implementation of best practices• Support of campaign management process• Interface for internal information management between respective marketing departments

• Business governance and setting strategic directions for 6 Market Units standing for 104 countries in regards to accessories and responsibility for financial results of this product category.• Fulfilling a role of commercial product specialist. Ensuring the launch and sales of the product within CEEMEA markets. Guarding the full proposition of the product before and after launch, driving awareness of the products within CEEMEA, towards global and local organizations.• Leading a category in terms of sales, profitability & marketing strategy through the lifecycle. Covering all area related to product marketing as Pricing Management, Marketing Communication, Retail Communication, Internal Products Promotion.• Fulfilling a role of regional interface towards all CEEMEA local markets. Support in portfolio- and product marketing with e.g. toolbox for marketing activations. Representing additional voice of local market within region and global organization. • Sales, demand planning, financial tasks. Covering all other areas outside of marketing connected to products including sales and sales strategies, demand planning and forecasting, financial analysis as well as annual Budget and Mid Range Planning activities.• Product Performance. Monitoring and reporting the performance of products and product groups within CEEMEA. Continuously looking for opportunities to improve performance. Identifying risks and opportunities.• Project Management. Being involved in special projects as required e.g. regional enrolment of new activities as licensing or enabling product introduction as well as finding new business partners.

• Planning, realization and control of 4Ps strategies and activities of the separate product category• Communication and liaison with various company departments (Sales, Supply Chain, Communication, PR, Technical Marketing), customers, team members, European Business Group• Maintenance and updates of current quantitative demand forecast and price conditions taking into account current market trends (SAP, SEM Tool)• Structured competition analyses and creation of product sales arguments • Sell in, sell through and market analyses• Creation and realization of consistent product life cycle strategies and marketing plans • Composition of the consolidated reports (internal/external) and new products data sheets• Realisation of planned marketing activities and cooperation with Communication• Product presentations and trainings for Sales • Fairs attendance, cooperation with Technical Marketing and Project Management

- Customer gain- Sales and marketing activities related to the real estate market