- Ownership of the spanish partner web platform and responsible for the re-launch in Shopware 6- Collaboration with different stakeholders, colleagues, category management, marketing, UX, developers- Managing and elaborating the roadmap for the webshop relaunch - Analyzing and prioritizing the product backlog in Jira aligned with the customer needs- Market and status analysis of competitors and industry trends- KPI-based improvement of the user experience

- Development and management of online shops - Analysis of relevant KPIs and development of measures to optimise shop performance- Planning, monitoring and evaluation of on-site sales campaigns - Maintenance of relevant content in collaboration with the SEO team

Maxi Crece S.A. is a family business, managed and run together with my husband. It was mainly an e-commerce company and we represented four German baby brands in Chile.- Relaunched, administrated and developed the e-Commerce in Shopify- Managed and optimized the web shop in terms of shop-performance - Increased conversion rate by 2% and customer recovery by 30%- Constantly monitored and analyzed digital KPIs and derived recommendations for optimization- Created SEO-optimized content through all communication channels - Managed and listed our product range on marketplaces such as Mercado Libre or Falabella.com - Optimized and supervised the logistic and after-sales process - Customer service through all channels (Chatbox, social networks, email, telephone, etc.) - Selected and incorporated new products and brands for cross-selling

For almost two years I have been working together with the general management on the sale of power transmission components, among others, in South America. KTR Systems Chile is a subsidiary of KTR Systems Germany and opened its headquarters in Santiago de Chile in 01/2017.- Inbound Sales of transmission components, brakes and cooling systems- Supported the business operations, from technical advice and coordination of imports to South America to the delivery of orders- Assisted in the establishment of the subsidiary in Chile - Organized and coordinated B2B events and trade fairs

- Developed, planned and executed marketing and communication strategies as well as budget planning- Implemented and maintained the company website (TYPO3)- Developed and supported the company's own intranet- Coordinated and organized B2B events and international trade fairs- Planned and effectuated customer satisfaction campaigns

Internships in the field of Marketing & Management- Development of the company's website.- Preparation of reports for the corporate presentation.- Assistance to the General Management.

- Collaborated in the coordination of trade fairs and other events.- Coordinated direct marketing activities. - Production of advertising material and dispatch to the various subsidiaries abroad. - Updated continuously the CRM database.

Trabajo en distintas áreas de la agencia:• Coordinación de campañas publicitarias • Producción de folletería corporativa• Planificación y coordinación de actividades de marketing directo.• Asistencia a la Gerencia General