• Develop & execute new product launch plan for Discounters and manage Tailor Made promotions• Redesign promotional analyses tool and increase effectiveness• Establish Shopper insight based culture within the company• Develop new communication platforms to reach shoppers• Set up new method for store level execution reporting system and set action plans for sales• Lead Perfect Store projectResults: The first tailor made promotion I have come up with reached 3X more consumer participations than previous solutions, the final sales volume were 2X more than the planned.

• Optimise and standardise new product launch tracking• Set up the area of shopper & customer insights, enhance X-functional collaboration• Continue to drive emerging consumer segment understanding & uncover new market trends• Develop strategic insights and actionable business recommendationsResults: Trafik Magic - was awarded as I proactively found the business opportunity and recommended a research solution. I explored new way of understanding key emerging segments which gave the essential base of next year brand plan process.

• Design & coordinate all qualitative and quantitative shopper related researches in CEE countries• Discover and embed key insights by channels in 10+ category

Deliver actionable recommendations for marketing activities based on analysing from multiple data source (like Nielsen – retail sales, Gfk – consumer panel, TNS – qualitative). Key focus for promotion efficiency, pricing, new product launch and portfolio strategy.

• Analyse consumer behaviour, and reflect to them, set up marketing strategy• Lead the team of the store (5 member)• Contact with suppliers and manage orders

• Analysing FMCG products market share, price, distribution, new product launches• Promotion evaluation – ScanTrack Specialist• Practical uses and calculation of relative price index and price elasticity• Hold marketing and trade marketing presentations in every month • Contact with clients – manufacturers (Unilever, Mattel, Szentkirályi – mineral water, Eckes-Grannini)