Leading proposal development activities for bid solicitations that support MissionSquare Retirement’s business acquisition and retention efforts, I reviewed and analyzed RFPs/bids; identified and communicated opportunities to appropriate stakeholders; developed project plans and compliance deliverables; researched, wrote, and edited proposal responses to incorporate appropriate themes and value propositions; collaborated in a cross-divisional team environment, fostering relationships with subject matter experts and sales partners; coordinated project tasks with RFP team members and led status meetings and milestone reviews; conducted business and quality reviews of proposals; and led corporate effort to update, enhance, and maintain thousands of bid responses in our proposal content database.

I worked closely with senior leadership and collaborated with numerous departments on company rebranding and ongoing strategic content improvements that involved writing, editing, reviewing, and overhauling educational and sales digital marketing assets, including hundreds of handouts, flyers, brochures, client emails, PowerPoint presentations, RFP responses, co-branded client websites, newsletters, mobile app content, corporate website content, video scripts, training materials, and more. I strategized, reviewed, edited, and improved voice and tone of above materials on an ongoing basis; developed new content; and managed the corporate style guide.

Sample Partnerships:WEST CARY GROUP - Reviewed and edited copy for this ad agency's client work and RFPs including Atlantic Union Bank, Fannie Mae, LensCrafters, Luxottica, Interbake Foods, City of Richmond, Dominion, Capital One, and more.EDELMAN FINANCIAL ENGINES - Crafted short- and long-form external marketing content including email, social media posts, website copy, seminar and webinar copy, radio scripts, client communication materials, newsletter articles and other digital creative assets. DAVENPORT & COMPANY LLC - Edited, proofread and reviewed the voice and consistency of the website copy rewrite for this mid-Atlantic investment services firm; and edited its annual report for errors, consistency, style and branding.REGIONAL PHOTOGRAPHER - Ghost wrote witty, informative blogs with accompanying personal photographs on consumer and commercial photography topics of interest.METROPOLITAN CORPORATE COUNSEL - Assisted with copy editing, proofreading and creating content for this monthly legal magazine.MORGAN LEWIS - Rewrote, revamped and edited hundreds of lawyer bios and practice/service areas for the website overhaul for this international law firm.

As part of the Digital Messaging Team, I wrote, edited and strategized mobile/digital communications (English and Spanish) sent from U.S. Card to business and consumer prospects and customers. I partnered with brand strategists, creative directors, legal and compliance, and product owners across business lines including branded and co-branded credit cards, bank, auto financing, small business, customer resiliency and card acquisitions. Partners included Uber, iHeart Radio, GM, Walmart, Cabela's and Bass Pro Shops. While contributing significantly to creative and communication processes, I ensured that messaging aligned with target audiences for optimal customer experience; tone was conversational and relatable; messages were correct in terms of grammar, punctuation, voice, style and branding; and ADA compliance, regulatory and legal guidelines were followed - all under strict timelines. I served on Capital One's 7-member Messaging Review Board to review customer email, SMS messages and push notifications across the enterprise to ensure best practices, branding and style, voice and tone, and ADA and regulatory compliance. I also trained new copywriters and others on the above.

For the Federal Reserve System’s National Procurement Office (NPO), I developed communications to advance the system’s high priority objectives for procurement. I partnered with system leadership to drive communications including reporting to governance groups such as the system's Conference of First Vice Presidents and Board of Governors. I led the NPO's first branding effort including logo, style guide, collateral templates and materials, and various reports. I redesigned the NPO SharePoint site and oversaw content to keep stakeholders updated on the progress of system initiatives. Content included monthly and quarterly reports, a talking points library, communications plans, best practices and standard processes.

As part of the Digital Messaging Team, I wrote, edited and strategized branded and co-branded mobile/digital communications (English and Spanish) sent from U.S. Card to business and individual prospects and customers. I partnered with brand strategists, creative directors, data analysts, product owners and coders across business lines including bank, auto financing, small business, customer resiliency and card acquisitions. Partners included Sony, Spotify, Uber, GM, Foo Fighters and iHeartRadio. I ensured that messaging aligned with target audiences for optimal customer experience; tone was conversational and relatable; messages were correct in terms of grammar, punctuation, voice, style and branding; and ADA compliance, regulatory and legal disclosure guidelines were followed. Served on 5-member Email Review Board to review email messages across the enterprise to ensure same.

Working closely with this law firm's business development and PR teams, I crafted targeted copy and collaborated on the strategic direction of news write ups; firm style and branding guides; RFPs and business pitches; collateral materials; press releases; case/client success stories; practice-specific brochures and web content; 800+ lawyer bios; international firm accolades; lawyer/practice award nominations; and training materials and scripts. I also reviewed, edited and proofread all digital and print assets for ethics and legal compliance, style, consistency and branding. I wrote the winning nominations for firm partners to be named Law360 “Rising Star,” Virginia Lawyers Weekly “Most Influential Woman of Virginia,” and for the firm's New York office to be named first runner up for Law360’s “Best Law Firm to Work for in New York.”

Partnering with this firm's director of marketing, marketing managers and department members, I coordinated client and prospect RFPs; fulfilled requests for attorney bio updates and practice descriptions; wrote and edited ad copy, blog entries, legal alerts and digital newsletters; wrote invitations and presentation materials for client and prospect seminars and receptions; prepared submissions to legal directories including Super Lawyers, Legal Elite, Chambers and Best Lawyers; and maintained 350 attorney bios for the firm's website and the Martindale-Hubbell legal directory.

For this global law firm, I developed and refined persuasive copy for the corporate website, national and regional ads, direct mail, RFPs and business pitches, presentations, brochures, newsletters, event materials and correspondence, and other digital and print assets. I researched and wrote client and case success stories on lawyers mentioned in the media; wrote, reviewed and edited news for the firm's website; served as co-editor of the monthly employee magazine and daily news posts; and maintained 1,000+ attorney bios for the firm's website and Martindale-Hubbell legal directory. I also reviewed, edited and proofread all digital and print assets for ethics and legal compliance, style, consistency and branding.