Marketing Lead Web Developer
Current-Spearheaded the development of the company's marketing website by transitioning content from a Ruby on Rails application to WordPress CMS, ensuring enhanced functionality and user experience.- Orchestrated a comprehensive brand overhaul, collaborating with various department stakeholders to ensure alignment and satisfaction, while meticulously managing quality assurance, testing, and approval processes. - Created and implemented over 70 custom blocks and established a living style guide for streamlined and cohesive component-driven development, fostering efficiency and consistency. - Engineered a bespoke charting solution to enable interactive data visualization in the annual report, enhancing data comprehension and presentation quality. - Facilitated a seamless transition of analytics and reporting systems, migrating from Google's Universal Analytics to Google Analytics 4, incorporating custom events, and transitioning from Google Optimize to GrowthBook.io for robust A/B testing capabilities.
