King Choi Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, United States

Growth Planning: Build and implement groundbreaking comprehensive digital marketing and social media strategies that improve brand awareness, increase engagement, and drive business objectives.Leadership: Lead and mentor the team, encouraging an environment of collaboration, creativity, and continuous improvement while also representing the team in senior level meetings to articulate the team's strategies, achievements, and needs.Analytics and Reporting: Regularly analyze and report on the performance of digital campaigns to senior leaders and executives, using insights to inform our strategic marketing direction including user acquisition strategies.Trend Monitoring: Stay abreast of the latest social media trends, tools, and technologies, incorporating innovative practices to keep the brand at the forefront of the digital landscape.Cross-Functional Collaboration: Work closely with other marketing leaders to develop and execute successful omnichannel marketing strategies that integrate social media in meaningful and impactful ways.

San Francisco, California, United States

Owned, planned and executed the marketing strategy + go-to-market roadmap of a brand new IP: 'Life by You' (developed by Paradox Tectonic, dev studio under HQ-publisher: Paradox Interactive), including -Oversaw marketing & product-focused research + consultancy initiatives to drive both quantitive & qualitative 'player first' insights that led to actionable strategic focuses, esp. to advocate for what most excites players and customers Planned and executed a new IP-focused strategic roadmap for the GTM plan, and established brand guidelines and brand identity documentation in collaboration with the game teamLiaised with Paradox Interactive’s (HQ, Sweden) various internal marketing departments: Digital Sales Team, Community, PR, Creative, Events and Biz DevWorked extensively with the digital sales team to direct & advise on the MMM activations and optimization of advertising channelsPlanned and executed brand events with in partnership with Paradox’s internal events staff or external partnersTook co-ownership of influencer-based marketing (in partnership with Paradox's Creators team-lead)Established marketing content strategy, incl. work with the game team to best utilize visual assets and work around unfinished areasWorked with the studio COO to evaluate the best sources for all marketing-related deliverables Coordinated and manage deliverables between external vendors and internal resourcesManaged the marketing budget utilization to achieve the best outcomes and control costsBuilt product marketing stack from the ground-up, incl. PR, research, creative, consultancy, biz ops

New York City Metropolitan Area

Develop the entire Product Marketing stack, including product naming, positioning framework, and the messaging matrix - incl. partnering with Heads of Marketing & UA + Creative Director to implement a UA Creative Process that realized an average 23% improvement in paid marketing ROAS over the last 6 month-over-months (April - October 2022). 3x increase in IPM, 2x improvement in CVR over the same 6 month period across all paid channels primarily Facebook on iOS US.Develop a strong understanding of the market and Jumbo's potential TAMGain a thorough demographic + psychographic understanding of current users and buyers, esp. translating insights into hypotheses for Product and Marketing testing.Launch and set the foundation for key functions such as Product Marketing, User Research, Content Marketing, and CRM/Lifecycle

San Francisco, California, United States

Define and drive growth & lifecycle marketing strategies for the #1 revenue-generating IP in the Glu Mobile portfolio: Design Home, including developing and executing the go-to-markets of key feature launches and co-promotional campaigns with décor brandsLead cross-functional work streams to execute holistic marketing plans - including product, QA, analytics, research, customer service, iOS / Android platforms, partnerships, PR, social, community, paid user-acquisition and creative partners / agenciesPartner with research and analytics teams to gain customer insights that inform game development, marketing priorities & goalsEstablish and assure adherence to budgets, schedules, and outbound marketing plans

San Francisco, California, United States

Menlo Park, Ca

Build awareness and grow adoption for our Gaming products among developers and consumers.Develop strong messaging and narratives, authoring consumer and developer-facing communication such as blog posts, best practices, guides & keynote presentations.Plan and lead successful product launches targeted at game developers across Gameroom, Instant Games, and Live Game Streaming.Represent the voice of the Gaming community, both on the developer and consumer side, across teams to successfully plan and lead product launches and programs.Manage and work with cross-functional teams (including PR, design, external agencies, product and engineering stakeholders) to deliver world-class marketing communications for Gaming initiatives.Drive product adoption and usage rates through scalable marketing programs and launch support.Organize, schedule and coordinate plans and materials for F8, Facebook’s annual developer conference.Lead consumer and developer product marketing for Facebook’s Gaming products including Gameroom, Instant Games, and Live Game Streaming.Develop and drive programs to build and improve the overall Gaming brand and experience for developers and consumers, frame and track the competitive landscape, understand target markets, and identify insights to inform product strategies and go-to-market activities.

Redwood City, Ca

Partner with development teams to define targets, audience, positioning, feature sets and business plans for The Sims 4 franchise and new game services.Drive and execute consumer, market and industry research to bring those insights into The Sims 4 games and live service to help create sustainable, ongoing value. Leverage market & consumer insights to drive strategic planning process, positioning, engagement, monetization, acquisition & brand development.Develop marketing plans and budgets, including marketing strategies & tactics across acquisition & retention thru new & traditional marketing channels. Drive & align marketing with key cross-functional partners to deliver strong campaigns that perform against measurable goals and KPI's. Develop and manage customer acquisition, conversion, retention and reactivation activities including paid media advertising, CRM, SEM, social media, social and community marketing and co-promotional campaigns. Partner with internal teams to develop player and marketing performance benchmarks & KPIs, and tracking systems. Gather and analyze data from game services to predict, trend, and increase new players and drive long-term player relationships thru brand, channel & engagement strategies.Analyze daily, weekly & monthly revenue data & ROI goals; work with internal teams on forecasts, reporting & shared analysis of marketing initiatives and business goals. Develop strategy & manage programs with external partners & licensors.

Redwood City, Ca

Owned and managed The Sims 3 Stuff Pack business; executed and supported The Sims 3 franchise-wide initiatives & expansion pack business. Fostered strong working relationships with studio partners; increased efficiency on resolving high-risk issues and aligning key stakeholders on product themes, release schedules, and marketing programs.Led cross-functional efforts to launch new TS3 Stuff Packs, increasing Month 1 sell-thru units of Outdoor Living Stuff and Town Life Stuff by avg. ~9% versus previous Stuff Packs.Created effective marketing campaigns by working with internal/external partners; such as The Sims 3 Pets Town Hall that helped lift Nielsen metrics in Aided Awareness by 4%, Definite Purchase Intent by 3%, Top 5 Rank by 5% week-over-week and built buzz for Create a Pet Demo, resulting Week 1 WW installs +9% against forecast.Developed tactics to assist The Sims community managers in growing The Sims facebook fan page by 4M likes (+72%), twitter by 62k followers (+96%), and YouTube by attracting 28M+ views (+65%) YoY (2011 vs. 2010).Streamlining execution of creative assets to meet demanding milestones; successfully turned-around key art from concept to completion for 3 exclusive Walmart bundles within 4 weeks, adding incremental rev to FY12.

San Jose, Ca

Piloted marketing initiatives in support of medically validated products primarily distributed through professional resellers (B2B). Led marketing efforts to establish new B2C model and open up channels to sell direct-to-consumers (B2C). Led the restructuring of corporate website content to refine messaging geared for both businesses and general consumers; optimized user flow to capture acquisition opportunities.Developed web-based marketing vehicles to minimize cost and expand reach – including a series of B2B/B2C webinars that increased week-of sales by +12% over weekly BAU.Established a collection of interactive flash-based JMSR educational manuals/catalogs, resulting in an annual savings of 64.6% on marketing collateral YoY.

San Francisco, Ca

Led and managed sales/branding campaigns and product launches with a focus on acquiring, monetizing, and retaining customers within a subscriber base of 380K+ households (with 55.5% market penetration).Partnered with regional marketing department and area engineering team to detail and execute go-to-market plans; led analog-to-digital conversion initiative and became the first territory in the Comcast CA region to reach +90% in digital penetration (2009).Analyzed customer touch-point strategies and refined key performance metrics with front-line departments; growing Direct Sales department’s revenue contribution from 7.95% to 13.01% and Customer Service Centers’ from 4.40% to 7.67%, YoY (2009).Designed targeted acquisition tactics for diverse audiences; sponsored the 2008 SF Pride that reached 23,307 households through direct mail with a response rate of 4.87% and generated 76,663 impressions via online campaign with a 0.071% CTR (CPA of $23 vs. average of $30)

San Francisco, Ca

Spearheaded Comcast Western Division's first competitive analysis of AT&T's U-verse, uncovered vital information regarding AT&T's early development of their fiber optic network within the CA region and go-to-market plans.Evangelized Comcast Video On Demand (VOD) brand with efforts like direct mail, social media, and live product demos at sponsored events; resulting in an average monthly increase of 2.15% in VOD usage.Managed marketing collateral budget to realize a savings of $193k (33.2%) YoY.