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King Choi Email & Phone Number
Director, Digital Marketing and Social Media, Pokémon GO
at
Niantic, Inc.
1 work email found
@nianticlabs.com
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 86%
Current company
Role
Director, Digital Marketing and Social Media, Pokémon GO
Location
San Francisco, California, United States
Company size
Who is King Choi? Overview
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Quick answer
King Choi is listed as Director, Digital Marketing and Social Media, Pokémon GO at Niantic, Inc., a company with 771 employees, based in San Francisco, California, United States. AeroLeads shows a work email signal at nianticlabs.com and a matched LinkedIn profile for King Choi.
King Choi previously worked as Director, Digital Marketing & Social Media, Pokémon GO at Niantic, Inc. and Studio Director of Marketing at Paradox Interactive. King Choi holds Ba, Mass Communications from University Of California, Berkeley.
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Email format at Niantic, Inc.
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{first}{last}@nianticlabs.com
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Profile bio
About King Choi
Need an icebreaker? Ask me about how I got a cease-and-desist from Shen Yun for the marketing work that I also do in the community / non-profit space.[An overview of what I'm most proud of in my professional career thus far:]1. Launched a competitive research framework while I was at Comcast that standardized how the company gathered information on AT&T's buildout of their U-verse / fiber-to-the-home services.2. While on The Sims 3, released a late-lifecycle Expansion Pack (EP10) that became a Top-5 best seller in the TS3 portfolio. 3. While on The Sims 3, I led a partnership pitch + content strategy and presented it to Lady Gaga & her team during Gaga's 'Born This Way' era. While I was not initially a part of the pitch team, I fought to get a seat at the table - esp. knowing the value that I could bring to the conversation. We were nearly about to sign the deal, but ended up signing with Katy Perry instead (a story for another time).4. At Facebook, I led and executed the the go-to-market for 'Facebook Gameroom' - a (then) new standalone, PC gaming (WebGL / Unity) distribution platform - overseeing both B2C and B2B product marketing efforts to drive users to Gameroom and recruit game developers / IPs for the platform.5. At Facebook, partnered with the Messenger team to launch 'Instant Games' in the Messenger mobile app. 6. At Glu Mobile, I started as their Product Marketing liaison between Crowdstar (the development studio) and Glu Mobile (who had then just acquired Crowdstar) - and became the Product Marketing Lead of Crowdstar's Design Home, which became the #1 revenue generating IP within the Glu Mobile portfolio when Glu was acquired by EA in 2021. 7. Most recently, at Jumbo - realized an average 23% improvement in paid marketing ROAS over the last 6 month-over-months (April - October 2022). 3x increase in IPM, 2x improvement in CVR over the same 6 month period across all paid channels primarily Facebook on iOS US.[If you prefer a more cut-and-dry version of my skills-set, please see below:]Product Marketing and Marketing Communications professional with knowledge and experience in strategic and organizational planning, project recommendation and oversight, and budget development and management. Responsible for generating internal and external communication tactics in support of sales and branding efforts, as well as spearheading the launch of products and services. Highly energetic, proactive team player who is action-oriented with an established skill set to multi-task and achieve set goals.
Current workplace
King Choi's current company
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Niantic, Inc.
12 roles
King Choi work experience
A career timeline built from the work history available for this profile.
Director, Digital Marketing & Social Media, Pokémon Go
CurrentGrowth Planning: Build and implement groundbreaking comprehensive digital marketing and social media strategies that improve brand awareness, increase engagement, and drive business objectives.Leadership: Lead and mentor the team, encouraging an environment of collaboration, creativity, and continuous improvement while also representing the team in senior.
Oct 2024 - Present
Studio Director Of Marketing
Owned, planned and executed the marketing strategy + go-to-market roadmap of a brand new IP: 'Life by You' (developed by Paradox Tectonic, dev studio under HQ-publisher: Paradox Interactive), including -Oversaw marketing & product-focused research + consultancy initiatives to drive both quantitive & qualitative 'player first' insights that led to.
Dec 2022 - Jul 2024
Senior Director Of Product Marketing
Develop the entire Product Marketing stack, including product naming, positioning framework, and the messaging matrix - incl. partnering with Heads of Marketing & UA + Creative Director to implement a UA Creative Process that realized an average 23% improvement in paid marketing ROAS over the last 6 month-over-months (April - October 2022). 3x increase in.
Apr 2022 - Nov 2022
Product Marketing Lead (Ea Mobile, Via Acquisition In June 2021)
Define and drive growth & lifecycle marketing strategies for the #1 revenue-generating IP in the Glu Mobile portfolio: Design Home, including developing and executing the go-to-markets of key feature launches and co-promotional campaigns with décor brandsLead cross-functional work streams to execute holistic marketing plans - including product, QA.
Sep 2020 - Apr 2022
Senior Product Marketing Manager
Jun 2017 - Sep 2020
Product Marketing Manager
Build awareness and grow adoption for our Gaming products among developers and consumers.Develop strong messaging and narratives, authoring consumer and developer-facing communication such as blog posts, best practices, guides & keynote presentations.Plan and lead successful product launches targeted at game developers across Gameroom, Instant Games, and.
Sep 2015 - May 2017
Product Manager Ii
Partner with development teams to define targets, audience, positioning, feature sets and business plans for The Sims 4 franchise and new game services.Drive and execute consumer, market and industry research to bring those insights into The Sims 4 games and live service to help create sustainable, ongoing value. Leverage market & consumer insights to.
Jun 2012 - Sep 2015
Assistant Product Manager
Owned and managed The Sims 3 Stuff Pack business; executed and supported The Sims 3 franchise-wide initiatives & expansion pack business. Fostered strong working relationships with studio partners; increased efficiency on resolving high-risk issues and aligning key stakeholders on product themes, release schedules, and marketing programs.Led.
Aug 2010 - Jun 2012
Marketing Project Manager
Piloted marketing initiatives in support of medically validated products primarily distributed through professional resellers (B2B). Led marketing efforts to establish new B2C model and open up channels to sell direct-to-consumers (B2C). Led the restructuring of corporate website content to refine messaging geared for both businesses and general consumers.
Dec 2009 - Aug 2010
Product Marketing Specialist
Led and managed sales/branding campaigns and product launches with a focus on acquiring, monetizing, and retaining customers within a subscriber base of 380K+ households (with 55.5% market penetration).Partnered with regional marketing department and area engineering team to detail and execute go-to-market plans; led analog-to-digital conversion initiative.
Jun 2006 - Dec 2009
Marketing Communications Specialist
Spearheaded Comcast Western Division's first competitive analysis of AT&T's U-verse, uncovered vital information regarding AT&T's early development of their fiber optic network within the CA region and go-to-market plans.Evangelized Comcast Video On Demand (VOD) brand with efforts like direct mail, social media, and live product demos at sponsored events.
Sep 2005 - Jun 2006
Team & coworkers
Colleagues at Niantic, Inc.
Other employees you can reach at nianticlabs.com. View company contacts for 771 employees →
MS
Makiko S.
Colleague at Niantic, Inc.
Tokyo, Tokyo, Japan, Japan
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AK
Andrew K.
Colleague at Niantic, Inc.
San Francisco, California, United States, United States
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MR
Mike Reeves
Colleague at Niantic, Inc.
Sacramento, California, United States, United States
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YH
Yua Hirota
Colleague at Niantic, Inc.
Tokyo, Tokyo, Japan, Japan
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HC
Henry Chan
Colleague at Niantic, Inc.
San Francisco Bay Area, United States
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PP
Pokebola Pokesaurio
Colleague at Niantic, Inc.
Bolivia, Bolivia, Plurinational State Of
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SC
Steve Canniff
Colleague at Niantic, Inc.
Sioux Falls, South Dakota, United States, United States
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OP
Oz Pearlman
Colleague at Niantic, Inc.
Hong Kong, Hong Kong SAR, Hong Kong
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SW
Severin Wischmann
Colleague at Niantic, Inc.
Zürich Metropolitan Area, Switzerland
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EA
Eric Araki
Colleague at Niantic, Inc.
São Paulo, São Paulo, Brazil, Brazil
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Makiko S.
Colleague at Niantic, Inc.
Tokyo, Tokyo, Japan, Japan
View →
AK
Andrew K.
Colleague at Niantic, Inc.
San Francisco, California, United States, United States
View →
MR
Mike Reeves
Colleague at Niantic, Inc.
Sacramento, California, United States, United States
View →
YH
Yua Hirota
Colleague at Niantic, Inc.
Tokyo, Tokyo, Japan, Japan
View →
HC
Henry Chan
Colleague at Niantic, Inc.
San Francisco Bay Area, United States
View →
PP
Pokebola Pokesaurio
Colleague at Niantic, Inc.
Bolivia, Bolivia, Plurinational State Of
View →
SC
Steve Canniff
Colleague at Niantic, Inc.
Sioux Falls, South Dakota, United States, United States
View →
OP
Oz Pearlman
Colleague at Niantic, Inc.
Hong Kong, Hong Kong SAR, Hong Kong
View →
SW
Severin Wischmann
Colleague at Niantic, Inc.
Zürich Metropolitan Area, Switzerland
View →
EA
Eric Araki
Colleague at Niantic, Inc.
São Paulo, São Paulo, Brazil, Brazil
View →
1 education record
King Choi education
FAQ
Frequently asked questions about King Choi
Quick answers generated from the profile data available on this page.
What company does King Choi work for?
King Choi works for Niantic, Inc..
What is King Choi's role at Niantic, Inc.?
King Choi is listed as Director, Digital Marketing and Social Media, Pokémon GO at Niantic, Inc..
What is King Choi's email address?
AeroLeads has found 1 work email signal at @nianticlabs.com for King Choi at Niantic, Inc..
Where is King Choi based?
King Choi is based in San Francisco, California, United States while working with Niantic, Inc..
What companies has King Choi worked for?
King Choi has worked for Niantic, Inc., Paradox Interactive, Jumbo: Privacy + Security, Glu Mobile, and Facebook.
Who are King Choi's colleagues at Niantic, Inc.?
King Choi's colleagues at Niantic, Inc. include Makiko S., Andrew K., Mike Reeves, Yua Hirota, and Henry Chan.
How can I contact King Choi?
You can use AeroLeads to view verified contact signals for King Choi at Niantic, Inc., including work email, phone, and LinkedIn data when available.
What schools did King Choi attend?
King Choi holds Ba, Mass Communications from University Of California, Berkeley.
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