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I've spent more than 20 years in senior Sales, Marketing and Product Marketing roles, mainly within start-ups and scale-ups covering a range of B2B and D2C businesses. Since 2013, I've been in the founding teams at Pact Coffee and Permutive, devising and leading the growth strategies which took both companies from Seed stage to successful Series A and beyond.I've been very fortunate to hire and manage some exceptional people whilst building high performing teams, constantly learning as a manager and leader along the way. Areas of expertise include:-SaaS & B2B sales-Product market fit -GTM strategy -Sales process & MEDDIC-Sales presentations -Sales training and coaching-Sales Enablement-SDRs & Demand Generation -Hiring and team building-Performance Management -Revenue Operations-Product Marketing-Case studies-Webinars & online events
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Founding PartnerGtm Advisory Jul 2023 - PresentGTM Advisory work with a mix of Founders, Sales and Marketing Leaders in start-ups and scale-ups, helping them solve the challenges which come with growing revenue. -
Founding MemberGtm West Dec 2024 - PresentFounding member of a new community for GTM professionals in the Bristol & Bath region. -
MentorGrowthmentor Oct 2023 - PresentRio Rancho, New Mexico, UsSupporting Founders in their go-to-market planning for new products and services. -
MentorDigital Boost Oct 2023 - PresentLondon, Uk, GbMentoring a range of entrepreneurs and small business owners around topics including sales and marketing strategy. -
Senior Director, Sales EnablementPermutive Feb 2021 - Jul 2023London, England, GbI hired and built the company's first Sales Enablement and Revenue Operations teams, and managed our BDR function. -
Head Of Product MarketingPermutive Jun 2019 - Feb 2021London, England, GbBuilt the company’s first Product Marketing team, working on everything from product positioning and narratives to got-to-market collateral, webinars and events.
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Business Development DirectorPermutive Sep 2016 - Jun 2019London, England, GbJoined the founding team after Seed stage, closed the first $1.2m ARR as we found product market fit on the path to our successful Series A investment. We continued to grow, with Series B and C rounds completed in the 3 years which followed.
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Partnerships & Growth ConsultantConsultant Sep 2015 - Aug 2016CaI spent several months working on Growth and Partnerships projects with B2B and B2C start-ups including: - Connected Space - working with the CEO & CTO of a B2B iOT start-up on rebranding and sales strategy- Simply Cook - devising a scalable Partnerships strategy for a D2C subscription commerce business - Weekend Box Club - mentoring the Head of Marketing and supporting new D2C acquisition initiatives -
Partnerships & GrowthPact Coffee Jun 2013 - Aug 2015London, GbMember of founding team at Pact Coffee, the subscription coffee start-up which revolutionised the way UK households and workplaces buy, drink and enjoy specialty coffee.Led the growth strategy and team which took us from 400 to 40,000+ customers over 2 years as we went from Seed to Series A. We devised and ran campaigns across channels including digital, print, partnerships, referrals and reactivation, all managed in-house.We also worked with a wide range of promotional partners including national newspapers, magazines, websites and specialist communities, priding ourselves on building long-lasting relationships which were mutually beneficial. -
Business Development DirectorFantasy League Ltd Oct 2005 - May 2013London, GbRan the Sales and Client Management teams at Europe's leading online games company, selling to media owners, federations, leagues and tournament sponsors.My team increased revenue by more than 300%, expanding into new regions and sports, all underpinned by excellent customer retention year on year. Clients included: Sky Sports, BBC Worldwide, Bauer, Channel 4, The Guardian, JP Morgan, Barclays, Amazon, The Football League & Cricinfo. -
Co-Founder & MdFront Of House Marketing Jan 2003 - Dec 2004Launched a specialist agency focused on helping museums, galleries and heritage organisations recruit new members from visitors within their venues and at private events. From a standing start, we won contracts with Tate, National Trust for Scotland, RHS, The Art Fund & RNLI, delivering our clients thousands of new members and donors within the first 18 months whilst generating six-figure revenue. We made the difficult decision to cease trading when our parent company closed down.
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Donor AcquisitionScope Jan 2002 - Jan 2003London, London, GbI left the agency world to take up a role working for one of our clients, heading up a team which recruited new regular donors who gave by direct debit. We used channels including face to face, door to door, telemarketing and direct mail to acquire 15,000 new donors, whilst balancing £CPA and retention targets. -
Head Of Uk & IrelandPersonal Fundraising Partnership Jan 2001 - Dec 2001Promoted to lead our 7 regional offices across the UK and Ireland and c.500 staff
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Area ManagerPersonal Fundraising Partnership Apr 2000 - Dec 2000Promoted to run the company's London regional office with c.150 staff
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Recruiter, Team Leader, TrainerPersonal Fundraising Partnership Aug 1998 - Mar 2000Joined the UK's first on-street fundraising agency, which was a start-up long before start-ups were a thing. Being part of a company which went from 20 people when I joined to 500 employees when I left was an amazing grounding in all the highs and lows which come with rapidly expanding businesses.
Richard King Skills
Richard King Education Details
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Middlesex UniversityHistory -
Ryde School
Frequently Asked Questions about Richard King
What company does Richard King work for?
Richard King works for Gtm Advisory
What is Richard King's role at the current company?
Richard King's current role is SaaS Sales, Enablement & Product Marketing.
What is Richard King's email address?
Richard King's email address is ri****@****ail.com
What is Richard King's direct phone number?
Richard King's direct phone number is +164658*****
What schools did Richard King attend?
Richard King attended Middlesex University, Ryde School.
What skills is Richard King known for?
Richard King has skills like Digital Marketing, Digital Media, E Commerce, Marketing Strategy, New Business Development, Business Development, Sales, Digital Strategy, Online Advertising, Management, Team Management, Account Management.
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