Planning and Marketing Strategy Development

EYACE: Youths Anti-Corruption Education and Sensitization

Represents and act in the capacity of the Executive Director in his absence to attend to both internal and external affairs of the company. Key Responsibilities Daily Operations: To ensure daily (overall) functioning of Backdesk and her staff in regard to company goals and objectivesStaffing: Responsible for interviews, hire and train a new staffSet Goals: Articulates both short and long-term goals based on the vision of the Company as discussed in the management level to ensure the company’s growthLiaising: To act as the bridge between the management and staff (communicate and convey the necessary information)Delegation: Delegate tasks according to departmental needs.Motivate: As a leader, to motivates staff and creates an environment where employees thrive.Query: To issue a query for any misconduct by an employeeAttentiveness: Listens and attend to employee report (welfare and rights as the case may be).Enforcing Policy: To execute company policy to cultivate an environment that will make each and every employee accountable for their actions.Supervisory: To ensure task delegated to departmental heads are carried out

RESPONSIBILITIES - STRATEGY & IMPLEMENTATION • Translate business goals into digital marketing objectives by creating and communicating effective marketing strategies to bring results.• Liaise with the team of digital Marketing experts to draft a unique, effective and specific digital strategy and identify requirements for all creative projects (from website design, SEO, Social media optimization, email, creative ads ideas…)• Manage and monitor all digital campaigns, including search engine marketing (Google Adwords and SMM…) and other promotional campaigns for revenue generation.• Communicate with customers, both potential and existing ones with awesome customer service for conversion and retention. • Draft social media marketing plan for effective social media management and marketing to achieve an expected result.• Consult individuals and businesses on a digital approach to adopt for a better result • Gather and share competitive insights related to marketing strategies and recommend marketing strategies to counter or off-set competitor marketing moves based on the effective and learned trends, approach and insights (based on niche).. Web content update based on trend and effective strategy

- Marketing Strategy- Online Brand Management- Maintenance- Advertising

Responsibilities• Develop a content strategy aligned with short-term and long-term marketing targets• Plan and develop site content and style• Create and publish engaging content• Edit, proofread and improve client’s web content• Optimize content according to SEO• Manage content distribution to online channels and social media platforms to increase web traffic• Stay up-to-date with developments and generate new ideas to draw the audience’s attention

English & Government teacher

News writing, Reporting and Editing