Ørsted is headquartered in Denmark and has a vision of a world powered entirely by green energy. Ørsted develops, constructs, and operates offshore and onshore wind farms, solar farms, energy storage facilities, renewable hydrogen and green fuels facilities, and bioenergy plants.I joined Orsted's Centre of Competence to build a leading-edge digital design with UX Designers and Design Thinkers to roll out an Agile, customer-centric design thinking culture across Ørsted’s global operation as part of their business transformation.• Lead and facilitate workshops and discussions with stakeholders to identify and understand business goals and user needs.• To guide product development, create and maintain user-centred design artefacts such as user flows, wireframes, prototypes, and design specifications.• Collaborate with cross-functional teams, including designers, engineers, and product managers, to ensure user experience requirements are met throughout the development lifecycle.• Conduct user research and usability testing to validate design decisions and ensure that products meet user needs and expectations.• Continuously monitor and evaluate user experience metrics and feedback to identify opportunities for improvement and make data-driven design decisions.

In February, Tricor Group has set up a Shared Services Centre (SSC) to strengthen the business growth through service optimization and automation in KL. I joined the Global IT Team as the Senior Designer to create client-focused and creative design solutions while developing strategies, new concepts, and design to support 21 countries in Asia, Europe, Australia and the Americas.• Oversee the design of the IT, generate clear design ideas, concepts and better customer experience to support 21 countries.• Engage with multiple stakeholders, including business, corporate, investor managers, engineers, and other business units, to bring concepts to reality at every stage of development.• Communicate best practices for design and reasoning behind UX decisions to key stakeholders.• Construct beautiful, functional interface designs that consider the full Creative Cloud ecosystem of products.• Actively involved in testing the designs, using a lean, lightweight approach.• Highly competent in core web design practices such as information architecture,wireframing, conceptual design, functional prototyping, UI, UX.• Provide user design prototyping and support throughout the development process • Planning and designing the next-generation HR Cloud solutions.• Work closely with the Product team and to build a consistent brand and product experience across the whole customer journey.• Work closely with engineers to ensure a high level of quality delivery across all platforms (web, iOS, Android)

Tricor Group was acquired by Permira in 2017. A Commercial Team was set up as a new department under Tricor's restructuring. I joined this team as the Digital Design Lead to create client-focused and creative design solutions while developing strategies, new concepts, and design for the group. • Oversee the development of the digital campaign, generate clear design ideas, concepts and creative assets to support centralized marketing team’s online advertising and PR brand building campaigns• Design and produce Digital and Inbound Marketing assets (e.g. social media banners, Hubspot EDMs, Hubspot Landing Page)• Work cross-functionally with Marketing, Sales and Group Leaders to respond to trends, through agile content creation• Successfully launched the SEM & GDN Campaign to promote Asia Business Expansion Capability to U.S. based companies within 6 weeks• Increased leads by 10% within one week for unify, Tricor's HR management system. Gained 305 leads by July 2018, a 90% hike within one month from June 2018• Email Performance: 1) Sessions: 242,657 (Increase 382.36%), 2) % New Sessions: 72.43% (Increase 1.94%), 3) Mobile Sessions: 37.42% (Increase 44.2%) • Landing Page Performance: 1) Views 35,132 (Increase 567.4%), 2) CTA Clicks 2,883 (Increase 28.730%), 3)Entrances: 26,601 (Increase 660.46%)Key Responsibilities:• Oversee the development, generate clear design ideas, concepts and creative assets to support the centralized marketing team’s online advertising and PR brand building campaigns• Design and produce Digital and Inbound Marketing assets (e.g. social media banners, Hubspot EDMs, Hubspot Landing Page)• Work cross-functionally with Marketing, Sales and Group Leaders to respond to trends, through agile content creation

Senedi Sdn. Bhd. was acquired by the Tricor Malaysia Group in 2012. Continue to serve as a senior staff member as well as a Senior UI/UX Designer. Frequently represented the CEO in parent company strategy meetings. • Created efficient, scalable and fault-tolerant solutions for clients and made-for-use codebases that other developers can immediately deploy whenever needed. Improved the web development workflow in the company by implementing a portable development environment • Built User Experience (UX) designs for client's web and mobile applications, ranging from a platform for expatriate immigration process outsourcing to a mobile genuine products validator for a client in China. Effectively designed User Interface & Experience for various industries: financial services, fashion, music, retail and trade • Spearheaded a shift to an agile/startup company culture which leads to increased employee engagement and higher morale. Provided leadership to the team and regularly made policy recommendations to management to support flexibility, employee growth and strengthening the company's culture • Successfully revamped the Tricor Group website within 3 monthsClient portfolio includes: 1. Ravindran Advocates & Solicitors2. Sunway Medical Centre3. KL Gateway Mall4. Suez Capital5. Malaysia Business Angels Network (MBAN)6. The Gardens Mall 7. The Melium Group8. Soroptimist International9. Ronald McDonald House Charity (RMHC)10. My Sekolah by IACT

In 2009, I transitioned from graphic to web design. • Designed Malaysia's Global Entrepreneurship Week's website. Created a gallery-style news feed which improved unique user visit by 25%• Developed web architecture and development framework for CIMB ASEAN Research Institute portal. A usability survey indicates 98% out of 350 respondents from the ASEAN region found the website to be well-organized, clean & uncluttered, very useful and easy to navigate• Redesigned Malaysian Environmental NGOs website. Effectively improved their resource centre and archiving which lead to increase in discovery of their content by search engine crawlers, enhanced website performance and save storage space• Helped establish templates for coding design comps mockups and wireframes which doubled the team's efficiency

Full creative control as the company goes global with its product distribution.• Completely redesigned company's brand identity guideline for various international markets• Directly deal with regional and international distributors for their marketing communications requirement• Developed various sales guide iterations for specific markets• Doubled company's distribution channels in South East Asia, China, Latin America & European Union markets

Transitioned to company's sole marketing executive while fully in charge of marketing communications collateral. • Spearheaded product diversification from core Lingzhi mushroom health supplements to daily beverage - coffee & tea mix. The new product launch lead to a 35% Y-O-Y growth• Conceptualised & designed new product category packaging and marketing collaterals• Steadily increased product category sales from 15% to 20% against total market sales between 1999 - 2001

Started as a marketing intern while self-taught graphic design in a new company set up that manufactures and distributes Lingzhi mushroom health supplement.• Developed from scratch the company brand identity guideline: designed logo, typography, color specifications• Conceptualised & designed product packaging & marketing collaterals• Secured distribution channel deals across Malaysia