As the Marketing Manager for a small department was responsible for developing and executing on corporate wide marketing initiatives for both B2C and B2B. Worked with external agency to refresh the corporate branding and manage the roll out across digital, traditional, OOH and in branch channels. Worked extensively with IS to roll out website updates and AI chatbots for customer service.

Working with various agencies and clients to provide communications solutions through multiple marketing channels.• Engineered custom CRM solution for University of Toronto's Massey College to manage communications with current and paststudents as well as managing the application process.• Developed project roadmaps from concept to completion that includes US/IA Content Strategy, SEO/SEM and Socialcampaigns.• Digital thought leader implementing multi-channel programs and… Show more Working with various agencies and clients to provide communications solutions through multiple marketing channels.• Engineered custom CRM solution for University of Toronto's Massey College to manage communications with current and paststudents as well as managing the application process.• Developed project roadmaps from concept to completion that includes US/IA Content Strategy, SEO/SEM and Socialcampaigns.• Digital thought leader implementing multi-channel programs and campaigns that work across platforms.• Worked as consultant across multiple departments to coordinate project and meet requirements while staying within budget.• Lead Digital Strategist to integrate custom exhibits with educational content and material.• Developed SEO, SEM and paid remarketing and programmatic advertising campaigns for clients including Canada Life Sciences, Adaptimist Insights, Resonator Agency, Sovereign State, Art Gallery of Peterborough, University of Toronto's Massey College, Recycle BC, Electronic Products Recycling Association. Show less

Leading all digital marketing initiatives to support recruitment, alumni communications, brand building and community relations. Change catalyst introducing new processes and protocols while launching new website, social media and digital strategy that generated a 25+% increase in web traffic and a 20+% increase in social media impressions leading to 17% increase in applications during one year contract.

Led all day-to-day operations of small consulting firm that combined traditional communications with interactive needs and transitioned P49 into a division of the west coast based Tidal Interactive. I produced websites, social media campaigns, print materials, promotional videos and live events for small business right through to large government entities.

P49 focuses on creating superior customer experiences through all digital channels and growth hacking. The web, especially the… Show more Led all day-to-day operations of small consulting firm that combined traditional communications with interactive needs and transitioned P49 into a division of the west coast based Tidal Interactive. I produced websites, social media campaigns, print materials, promotional videos and live events for small business right through to large government entities.

P49 focuses on creating superior customer experiences through all digital channels and growth hacking. The web, especially the social web, should be part of our lives not a distraction from it and we believe superior communications integrated through all channels can be the difference maker for your business. Show less

Teaching Social Media and Tactics to first year students and Advertising Law and Marketing Research to second year students.

Managed all aspects of digital product development, client relationships, account management and brand strategy implementation (print, digital and video production) for multiple clients meeting all KPIs.

LIFT specialized in identity creation, printed communications, product launches, employee relations, event planning and production, advertising, web and mobile-based promotions and all manner of material for creating and promoting brands.

Main duties include managing client relationships and developing clients’ integrated marketing products from concept to completion that included LuckyCharms.com, Zimmer Twins and Toronto Public Library to name a few. Also focussed on the assessment of client needs to determine strategy that best achieved identified goals for offline and digital media (web and mobile) including editorial content, marketing initiatives, general design and IA. 

zinc Roe rocks the interactive world… Show more Main duties include managing client relationships and developing clients’ integrated marketing products from concept to completion that included LuckyCharms.com, Zimmer Twins and Toronto Public Library to name a few. Also focussed on the assessment of client needs to determine strategy that best achieved identified goals for offline and digital media (web and mobile) including editorial content, marketing initiatives, general design and IA. 

zinc Roe rocks the interactive world producing THE best games, educational and interactive content for kids. No one produces the same quality as the folks at zinc Roe and they have the Emmy Award sitting on their mantle to prove it. Show less

Key responsibilities include leading the development of all online initiatives focused on driving audience loyalty and consumption by extending the television viewing experience to digital channels. Also engineered new online strategy including creating, 3 year strategy and increased Web traffic by over 350% through focusing on product development and CRM tactics.

TVO is Ontario's public educational media organization and a trusted source of interactive educational content that… Show more Key responsibilities include leading the development of all online initiatives focused on driving audience loyalty and consumption by extending the television viewing experience to digital channels. Also engineered new online strategy including creating, 3 year strategy and increased Web traffic by over 350% through focusing on product development and CRM tactics.

TVO is Ontario's public educational media organization and a trusted source of interactive educational content that informs, inspires, and stimulates curiosity and thought. TVO's vision is to empower people to be engaged citizens of Ontario through educational media. Show less

Main responsibilities focussed on overseeing the development, content creation and launch of www.bolt.ca and Bolt Mobile as well as producing and implementing trade and consumer marketing strategies. Led Business Development team in identifying partnerships and prepare and deliver first rate presentations and proposals to land new business with various blue chip clients.

Bolt was way ahead of the social media curve and at the turn of the century there was no one doing what everyone… Show more Main responsibilities focussed on overseeing the development, content creation and launch of www.bolt.ca and Bolt Mobile as well as producing and implementing trade and consumer marketing strategies. Led Business Development team in identifying partnerships and prepare and deliver first rate presentations and proposals to land new business with various blue chip clients.

Bolt was way ahead of the social media curve and at the turn of the century there was no one doing what everyone seems to be doing now. Easily the smartest group of people I've worked with as a whole, Bolt defined the social media era. Show less