Social Media Marketing Consultant
Current-Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback-Plan marketing and branding objectives-Expand product solutions and offerings-Prepare marketing strategies alongside other company executives and staff-Prepare and adhere to budgets-Oversee creation and delivery of press releases, advertisements, and other marketing materials-Design digital and print ads and publications-Ensure brand messages are consistent-Gather and analyze customer insights—analytics, user testing, reviews, sales metrics-Nurture and enrich all external perceptions of the company and growth of market share-Extensive experience creating social media strategy—trends, analyzing fluctuations, approaching specific demographics and ideal target market-Deepen relationships with all media to ensure the most effective messaging and positioning of the organization-Lead all areas of content generation and production across all media platforms-Take calculated risks based on data-driven analytics-Drive overall CRM and direct marketing-Engage other organizations within the community-Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities-Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader
