Gallo trained and Pernod Ricard refined, I am a confident CPG, FMCG and Liquor Industry and Beverage Alcohol strategist, consultant, advisor, trainer and leader. I bring over 27 years experience building brands, leading sales organizations & marketing teams, and effectively managing strategic partnerships.My focus lately is to increase organizational value; improving sales efficiency and reducing operational friction. Collecting clean data to power relevant metrics and KPI's, and applying information wisely while understanding process workflows allows me to add value, quickly. I work best in collaborative, outcome based organizations. I value transparency and clarity, and create systems and processes to expand self-sufficiency using same. With executive management and on-the-streets experience with spirits, wine, beer, RTD’s and cider on state, regional, national and international levels, I've been involved in all sides of the business: consumer, retailer, on-premise, distributor, and supplier. This perspective allows me to put myself in the shoes of fellow employees, customers and other stakeholders to improve communication and thus optimize results. A graduate of University of Puget Sound in Tacoma, Washington and the Institute for Integrative Nutrition, my business retains it's Sheridan, Wyoming address while I'm full-time in Puerto Vallarta, Mexico.Specialties: Executive Leadership and Development / Technology Implementation / Marketing & Sales / Data optimization and Metric KPI utilization / Process Workflows / FMCG / Luxury / Drinks and Beverages / Wine & Spirits / Beer & Cider / Organizational Development / Performance Coaching / Health & Wellness / Organic & Green Lifestyle