- Develop and execute integrated marketing campaigns, discounts and promotions, and brand awareness campaigns targeting SMBs, on paid social, paid search, programmatic, endemic, organic social media, and content syndication, to drive freemium sign-ups and B2B sales leads.- Leverage data and insights using Google Analytics, Heap, and DOMO to inform campaign strategies, content, and tactic mixes, driving constant performance optimization.- Ideate and create impactful content for all stages of the marketing and sales funnels including free tools, video series, guides, webinars, quizzes, checklists, and more. - Establish a cohesive brand voice by writing copy and conducting thorough research on audience preferences, ensuring demand generation efforts resonate and align cross-functional teams.- Identify and develop ideal customer profiles (ICPs) and personas, understanding customer challenges across Thryv’s verticals and suite of products. - Manage and report on monthly program-level budgets and performance, ensuring positive ROI and meeting MQL/PQL and SAL forecasts.- Create and optimize landing pages, video and static content to increase conversion rates from all paid media efforts.- Launch and manage new marketing channels such as SMS, push notifications, and self-guided demos.

As Director of Growth and Lifecycle Marketing I was responsible for creating and implementing growth and lifecycle marketing plans and strategies for Corvee and Instead.com. I created brand messaging and positioning for launches, and my team was held accountable for meeting all new and recurring revenue KPIs and the required leads to hit those goals. - Design and go-to-market with a comprehensive and highly personalized lifecycle marketing strategy, utilizing data analytics to monitor and improve customer engagement and increase retention. - Build and implement a robust marketing channel plan and timeline for the launch of Instead.com - Direct front-end demand generation channels including email, paid social ads, google ads, social media, blogs, as well as managing content production and agencies for these channels.- Optimize and manage Product Led Growth (PLG) motion and associated free trial marketing plan for Corvee and Instead.com- Create messaging and positioning for Instead's go-to-market strategy.

As Senior Marketing Manager, I am responsible for all digital marketing strategy and growth of Pluralsight's B2C/B2B Self-Serve business. My team is held accountable for meeting all new and renewal revenue KPIs. - Conceptualize, execute, and optimize marketing campaigns, programs, and discounting strategies to drive top-of-funnel growth and digital revenue - Build and execute on data-informed customer retention strategies- Conduct persona research and create messaging, positioning, and associated campaign assets- Created Freemium product strategy and the associated upgrade, upsell, and expand paths driving 4M+ new users and 15% of all B2C revenue. - Optimize and manage Product Led Growth (PLG) motion to meet revenue targets- Collaborate with the Creative/Brand/Web teams on creating go-to-market deliverables- Research, model, and test emerging growth marketing channels to drive lead gen and customer acquisition - Strategically manage and scale Pluralsight's affiliate marketing channel- Collaborate on website and checkout optimization through A/B testing- Ownership of cross-departmental project management and creative production to ensure timely execution of campaign assets

As B2C Marketing Manager, I was responsible for $50M+ ARR, top-of-funnel growth strategy, and new marketing channel discovery and implementation.

- Manage all performance marketing strategy and execution including paid social, display ads, paid search ads, and re-marketing to meet awareness, engagement, and acquisition goals. Fully manage all ad spend and ROI metrics. - Manage all media contracts with all digital and traditional outlets. Purchase media for: Utah Jazz partnerships, Billboards, Digital/web ads, Movie theatre pre-roll, Radio, Public transit wraps, Broadcast, Classifieds, Connected TV, Spotify, etc.- Design and implement a content strategy targeting different stages in the conversion process. Consistently optimize content for conversions. - Monthly performance reporting to senior management including specific awareness, engagement and acquisition KPIs. - Select and implement marketing automation solutions for email and other digital channels. - Fully manage content marketing and social media initiatives.- Support webinars and event marketing with social media, SEM and email marketing.

- Manage day-to-day execution of all demand strategies including paid search, paid social, re-marketing, email marketing, organic social and other digital advertising- Create, measure, analyze and optimize marketing related content performance in various digital communication channels and provide insights - Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score and other important account metrics. - Generate monthly client reporting for all major metrics, goal tracking, revenue tracking, and other paid search initiatives.

Worked with large brands such as Pizza Hut, Old Spice, Gravy Train, Vespa, and more to create brand strategy, competitive research, and digital campaigns.

Assisting Account Executives with projects, consumer research, social media outreach, SEO strategy, and administrative tasks.

-Conduct primary and secondary research for the United Nations Foundation. -Create extensive surveys using Qualtrics Research Suite. -Run statistics on the Qualtrics Data using SPSS to determine reliability and statistical significance.