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An exceptional leader and seasoned executive with an impressive career spanning 25 years across Financial Services and Advertising. A dedicated mum to her teenage daughter, an accomplished Ironman triathlete, and with a successful exit under her belt, Jo is the visionary behind driving and amplifying companies to high growth and category leader status. A dynamic force of nature adept at connecting the dots, cultivating executive relationships, closing pivotal deals, and strategically positioning go-to-market strategies to win.A catalyst for success, embodying a storied legacy of achievement and a resolute commitment to excellence. A specialist in orchestrating data-driven and analytical strategies, fostering product innovation, driving commercial expansion, and orchestrating seamless operations within the realm of global business. Adept in navigating complex business landscapes, consistently delivering results by optimizing revenue streams and steering multimillion-dollar ventures.Mastery in scrutinizing business prerequisites, uncovering areas for growth, and shepherding operational executions that propel organizational advancement. Renowned for cultivating enduring partnerships with influential clients, C-suite leaders, and other industry trailblazers. Most recently co-founder and President of TVSquared acquired by Innovid (NYSE: CTV) in 2022.https://variety.com/2022/digital/news/innovid-acquires-tvsquared-1235173520/Award & Speaking Highlights- She Runs It Mentor Award 2023- Wonder Woman of NYC 2022- 2021 top women in marketing winner - CableFax – Most Powerful Women of 2020 & 2021- TVOT – Individual Leadership Award- Cynopsis – Top Women in Media - Advertising Week 2020, 2021 and 2022- IAB ALM Diversity & Inclusion Media Highlights• Broadcasting + Cable, “TVSquared Names Jo Kinsella President,” • TVOT, “Televisionation: Jo Kinsella, TVSquared,” • IAB THERE, “TVSquared’s Jo Kinsella on Shaping a Better Future Through Diversity & Inclusion,” • TVOT, “Friday Fireside: Jo Kinsella, President of TVSquared,” • AW360, “AW360 Podcast: Jo Kinsella, President, TVSquared,” • Forbes, “TV Attribution: Keeping Ad Dollars in Television,” • Business Insider, “TV Advertising is a Mess - Meet the 23 Industry Insiders Working to Fix It,” • MarTech Series, “MarTech Interview with Jo Kinsella, Chief Revenue Officer and EVP at TVSquared,” • MediaPost, “TV Works: Q&A with TVSquared’s Jo Kinsella,” • Beet.TV, “TVSquared’s Outcome Measurement Goes Cross-Platform, Kinsella Says,”
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Board MemberXr Extreme ReachNew York, Ny, Us
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Board MemberDatafuelx Jul 2023 - PresentNew York, New York, Us -
Strategic AdvisorThinkanalytics May 2023 - PresentLondon, GbHelping the industry find contextual audiences at scale. Leveraging data from 500M viewers, using ML & AI to serve and activate audiences using only first party data. This is revolutionary for the TV industry. -
Board MemberRapiddeploy Jan 2023 - PresentAustin, Texas, UsRevolutionizing 911 to help save lives. -
Fractional CroRapiddeploy May 2023 - Aug 2023Austin, Texas, Us
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Chief Executive OfficerRosefire Consulting Jan 2023 - Jan 2024Strategic Advisor | Operating Partner helping companies scale and prepare for exit. Turnaround and transformation.
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President InnovidxpInnovid Sep 2022 - Dec 2022New York, Ny, UsInnovidXP is the integration of TVSquared's measurement platform powered by Innovid adserver data. The combination of great data and a global enterprise measurement software platform to deliver true global cross platform measurement and outcomes. The new measurement ecosystem is here and we are proud to be part of it. Whether you are an advertiser, an agency or a sell side platform, we can support you and deliver insights and outcomes quickly letting you know the return on investment of your TV dollars. Come join the revolution! -
PresidentTvsquared Dec 2012 - Sep 2022Jo is responsible for all revenue generating processes in the organisation and her role is to align and optimise the entire customer experience with the aim of increasing revenue, profitability and building lasting customer relationships. This includes all sales, partnerships, marketing and client services.TV Squared is the most accurate same day TV attribution platform in the industry; delivering increased sales and improved campaign performance for advertisers. Our state of the art analytics platform enables any firm, brand or agency to increase return on investment and proactively improve the performance of their TV advertising campaigns. TV Squared delivers its analytics in almost every country around the world and with an easy to use web portal; customers enjoy seeing how their media is performing for them.
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Go To Market | Business Development | SalesLucera Financial Infrastructures Feb 2014 - Jun 2018New York, UsLucera is a premier provider of on-demand, scalable infrastructure designed to power financial computing. Their high performance flexible platform enables any firm to securely leverage the most powerful, high-speed and resilient compute and connectivity ecosystem in the financial industry. Lucera delivers exceptional customer experience in support of the most complex trading environments to the main financial market centers. They empower their customers with on-demand provisioning and transparency that will lower the total cost of ownership and help future-proof against new regulatory requirements. Visit www.lucerahq.com. -
Go To Market ConsultantTrillium - Labs - Trading - Funds Jan 2014 - Sep 2014New York, UsHelping take Surveyor to market.Surveyor is a game-changing market manipulation detection tool. It is the first and only out of the box solution that processes and analyzes full depth-of-book order message data from exchanges and compares it to your order flow to quickly and accurately detect and eliminate rogue trading. -
EvpFsmlabs Sep 2012 - Aug 2014Austin, Texas, UsResponsible for Go-to-Market and Business Development.FSMLabs is a technology company specializing in time-related innovation. The firm’s latest product is TimeKeeper, the software solution of choice for a growing number of high-speed trading firms for high-precision synchronization of time data from reference clocks to the application layer in networked environments. -
Ceo Financial ServicesVerdande Technology Jun 2012 - Apr 2014Built new Financial Services vertical including go-to-market strategy, secured the first four clients, established market and product development functions for big data analytics software product for Financial Services. Verdande helps clients capture, interpret and recognize patterns in real-time and static data to help firms predict future events, mitigate risk and ensure regulatory compliance.
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Managing Director AmericasSumerian Oct 2010 - Sep 2012Edinburgh, GbResponsible for launching Sumerian in the US & Canadian markets, building business from ground up, business development, driving revenue growth and increasing client base and partner community.Sumerian’s IQ services combines software-based analytics with human intelligence to provide IT leaders the information they need to deliver efficiencies and business growth. Focus on capacity, latency and batch optimization. -
Managing DirectorItrs America Inc. Apr 2009 - Sep 2010Responsible for running all aspects of the Americas office including Sales, Pre-Sales and Support for this software company specializing in proactive financial systems and application management and monitoring.
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Head Of PortfolioBt Group Jan 2009 - Apr 2009London, GbReporting to CEO of BT Global Financial Services, head up Strategy, Product Management and Product Marketing for finance vertical including Radianz network, Hosting and Data Center services, Low Latency services; Trading Systems; Unified Communication & Collaboration and Post Trade Managed Secure Messaging. -
Head Of Market InfrastructureBt Group Jan 2005 - Jan 2009London, GbRun in life products and propositions for Financial Services - including low latency, market data and trade order flow solutions. Develop strategy and propositions for Global Financial Services major account customers focused on Investment Banking and ever changing market data and trade execution activity. Lead global teams to deliver innovation and bespoke complex customer solutions focused on global liquidity market connectivity for low latency trading. Working with large community of Financial Services organisations to manage their infrastructure more effectively. Responsible for managing large global projects through from concept stage through to delivery of outstanding solutions for our customers.
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Security Operations ManagerEgg Plc Sep 2002 - Dec 2004GbResponsible for securing all operations including website, development and production environments from security breaches and ensuring aligned to security policies. -
Systems EngineerGpn Ltd Jul 2000 - Jul 2002
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Corporate Events ManagerCarlton Television Aug 1996 - Sep 1998
Jo Kinsella Skills
Jo Kinsella Education Details
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Leeds Beckett UniversityBusiness Studies With French & Spanish -
King Edward Vi School Lichfield
Frequently Asked Questions about Jo Kinsella
What company does Jo Kinsella work for?
Jo Kinsella works for Xr Extreme Reach
What is Jo Kinsella's role at the current company?
Jo Kinsella's current role is Board Member.
What is Jo Kinsella's email address?
Jo Kinsella's email address is jo****@****red.com
What is Jo Kinsella's direct phone number?
Jo Kinsella's direct phone number is +121250*****
What schools did Jo Kinsella attend?
Jo Kinsella attended Leeds Beckett University, King Edward Vi School Lichfield.
What are some of Jo Kinsella's interests?
Jo Kinsella has interest in Science And Technology, Children, Arts And Culture.
What skills is Jo Kinsella known for?
Jo Kinsella has skills like Strategy, Product Management, Business Development, Crm, Trading Systems, Management, Start Ups, New Business Development, Data Center, Solution Selling, Cloud Computing, Pre Sales.
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