Kinsey James Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

Greater Atlanta Area

Greater Atlanta Area

• Search and Social Media subject matter expert; Managing aspects of accounts, from the campaign setup, execution, review and reporting - to post quality assurance.• Utilize AdWords/Bing to review clients’ web traffic, pitch strategic campaigns and report on progress. Continually optimizing to existing client search campaigns in order to increase revenue and conversions.• Works cross-functional with the programmatic teams to ensure digital success - Campaigns include all aspects of paid search, website maintenance, social media and online reputation.• Resolves business challenges by matching Search and Social products for the client's specific tailored goals, KPIs, and industry needs.• Works with the Creative and Content teams to consistently improve client websites for optimal success and to better serve overall digital strategy.

Greater Atlanta Area

• Create, implement, optimize and manage the fulfillment activities and optimizations for digital Search campaigns including SEM or PPC, Google Display Network (GDN), YouTube, Bing, Facebook, mobile, etc.• Collaborates across all other digital teams to deliver campaign expectations as well as overall strategy for best delivery based on client's specific goals.• Research and recommend PPC campaigns on Google and MSN, including design and development of strategy, identification of proper landing pages, keywords, ad copy, and post-click tagging for campaign analysis and Google Analytics insight and continuous improvement.• Create campaign outlines, optimization strategies, and campaign performance success for variety of top tier client relationships. Provide feedback and insight on reports that will be delivered to clients as well as those used internally.• Process Task Force Team: selected member formed to amend current workflow processes, revising training documents team-wide in industry best practices, etc. • POD Lead: Responsible for managing SEM/GDN workflow internally for all Atlanta sales markets. Assists in the training of new hires. Facilitates current bandwidth per analyst with optimization requests, new campaign builds and recap requests.

Tucker, Ga

• Managed search campaign performance while analyzing quantitative, qualitative data to any/all correct performance issues. Strategically manage $370,000.00 in monthly spend to generate quality leads.• Approve and implement optimization requests from sales and advertisers, including but not limited to keywords, ad copy, targeting, micro sites/landing page design and optimization to increase leads and reduce churn.• Act as fulfillment account manager for selected key accounts, while administering and optimizing 450 accounts on a daily basis.• Proactively optimize throughout campaign life-cycle; Increase quality in clicks and conversions for improved ROI. Actively monitor budgets and spending, CPC’s, CPL’s, impressions, clicks and trends to find areas for improvement. Improving quality score by writing compelling ads, analyzing keyword performance and finding negative keywords.• Present Key Performance Indicators (KPI) and campaign performance alongside management for room for budget increase opportunities.

Atlanta, Ga

• Responsible for customer service in the management division, duties include answering customer queries, problem-solving and providing detailed information on new products and follow-ups on service calls. • Responsible for online marketing campaigns – manage ROI’s, review reputation management, social media • Assists in web development for the company site, social media as well as researching and implementing new ways to improve the site monthly by tracking customer conversions and overall activity.• Responsible for the training of new associates on software systems and policies and procedures. Ensure that all employees are hitting close ratio goal. • Responsibilities also include employee evaluations, reviews, managing all sales reports and customer quality scores. • Fundamental understanding of SEO processes and objectives.

Duluth, Ga

• Worked with in-store customers and was noted many times in surveys for outstanding customer service and ensured satisfaction.• Contributed large percentage of all business sales and special orders in the store.• Continually provided follow up with business customers to ensure their project’s success and to strategize for future purchases.• Increased business sales by networking through current clients.