Polaris Growth Studio offers new solutions to persistent marketing and sales problems - all designed to reveal a clear path to real growth. With hands-on marketing consulting and execution, tailored workshops, custom growth "dream teams," and digital resources, we help future-focused entrepreneurs like you get from where you are to where you want to be.

Dreamers & Doers is an award-winning community and diverse ecosystem amplifying extraordinary entrepreneurial women through PR opportunities, authentic connection, and high-impact resources. 💫

Chisos invests directly in people, helping early-stage founders access first-check funding. As the Fractional CMO, I'm responsible for leading marketing and growth strategy.

As Creative Director, and formerly Marketing Strategist, I worked with select startups to develop customer-centric, metrics-driven go-to-market growth strategies.

Published online: Enigma (2020-2021), Ncontracts (2019), Mic.com (2013-2016), HelloGiggles (2014-2016), Bit + Grain (2015-2016), Don't Panic Online (2012), and Lost At E Minor (2011).Published in print: Raleigh News & Observer (2011, 2012), Chapel Hill Herald-Sun (2011), Chapel Hill News (2010).Founded a small media start-up, Be Your Own Muse, which featured interviews with inspiring young women - creators, entrepreneurs, change-makers and world-shakers. Designed to provide a healthy community of peers and role models, and positive reinforcement for inspiring female-led endeavors, BYOM ran from 2014 to 2017.

Please note: In March 2019, TRUPOINT Partners was acquired by Ncontracts.Responsibilities include:- Leading sales and marketing alignment initiatives and establishing a new ABM strategy.- Hiring and training new marketing team members and interns.- Crafting, launching, analyzing, and overseeing all digital marketing campaigns.- Creating product launches and building content to enter new markets.- Collaborating with vendors, partners, customers, and internal colleagues to build a comprehensive brand strategy.Wins:- During my time as a leader of the Marketing team, the number of leads generated has increased by more than 30% every year. - Search engine optimization (SEO) has been a primary focus over the last 18 months. As a result of those efforts, TRUPOINT regularly outranks competitors and even federal regulators for target keywords. - More than 15,000 banking professionals subscribe to the TRUPOINT blog, and financial institutions from every state and almost every US territory are using TRUPOINT resources to comply and grow.

Responsibilities include: - Managing all inbound and outbound marketing initiatives, including webinars, email, ABM/ABS, and live events.- Designing and implementing an inbound content strategy across all channels.- Analyzing and tracking key performance metrics for marketing goals.- Writing, editing, and designing the blog, free resources, website, and social media content.

Responsibilities include: - Implementing a content strategy to build a lead generation machine.- Executing inbound and outbound marketing campaigns.- Managing SEO and digital presence with website, PPC and social media.- Setting and meeting growth-related KPI targets.

Responsibilities include:- Assisting with marketing and events management for 3 major industry events- Developing mobile app for 3 events, including content development and troubleshooting- Supporting client development and client service, via database and direct communication- Managing projects to support larger initiatives in events marketing and client service

Responsibilities include:- Pitching, writing, editing and publishing articles; my articles consistently ranked as top-read of the week- Interviewing artists, reviewing films, researching trends- Working with the Editorial team on various projects; wrote promotional content with marketing team- Promoting via social media, primarily Facebook and Twitter