I provide sound business justification for communications investments based on market trends, audience insights, campaign data history, and past successes. I develop plans and metrics to gauge impact on reach and engagement.

I maximized CRM database segmentation and content development for growth marketing roadmaps for a portfolio of clients and multimillion dollar advertising spends. Developed content calendars for all social media platforms, email sequences, and demand generation. Developed and implemented an integrated MarCom program to promote incremental recurring revenue programs for the portfolio.

I developed communications’ plans for segmented populations to meet advertiser’s requirements, developing and extracting the target population, and formatting the information for campaign execution. I developed campaign populations for campaigns aligning and integrating messaging cadence across multiple social and online channels.

I monitored website analytics and created articles with search engine optimization techniques. Defined key performance indicators and implemented enterprise level measurement, analytics, and reporting methods to gauge success. Interpreted complex technical information and translated into various forms of easily understandable and non-technical communications. Generated, wrote and delivered content by video, written stories, and features segments tie-ins.

I devised public relations strategies to engage with and influence the public in support of accomplishing business objectives and boosting revenues. Prepared and edited press releases, employee newsletters or stockholder reports for internal and external audiences. Collaborated with sales and marketing leaders to devise public relations campaigns. Coordinated deliverables with advertising. Managed social media accounts by composing content, engaging with followers in comments, monitoring activities, and researching trends.