- Create and implement a digital marketing strategy to reach or surpass sales targets.- Suggest a marketing budget that aligns with sales objectives.- Manage Routica's Amazon presence and formulate marketing campaigns for Amazon, Google, and other platforms.- Collaborate with the marketing team to sustain Routica's presence on social media platforms like Facebook and LinkedIn. Also consider other relevant platforms for expansion.-Advertise the website on additional RV websites, ensuring pricing aligns with Amazon.-Monitor competitors' websites, traffic, product introductions, pricing, and promotions.-Monitor and analyze traffic to the Routica website and devise strategies for enhancement.- Collaborate with major RV websites for Routica promotions.-Assist in blog development to boost Routica's visibility on social media and the website.

- Create and implement a digital marketing strategy to reach or surpass sales targets.- Suggest a marketing budget that aligns with sales objectives.- Manage Routica's Amazon presence and formulate marketing campaigns for Amazon,- Collaborate with the marketing team to sustain Routica's presence on social media platforms like - -Monitor competitors' websites, traffic, product introductions, pricing, and promotions.-Collaborate with major RV websites for routine promotions.-Handling Amazon A-Z Account Management

➡ Creating and Managing PPC campaigns based on (Amazon Sponsored Products, Sponsored Brands/Videos, and Sponsored DIsplay) ➡ Making bid and budget adjustments and monitoring campaign performance➡ Perform daily account management of PPC campaigns➡ Review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share, and other important metrics➡ Manage appropriately the campaigns tactically to maximize ROI and effectiveness➡ Keyword management to optimize bidding at the keyword, placement, and other levels➡ Track campaign KPIs to assess ad performance and identify issues➡ Uploading harvested keywords and negating unnecessary keywords➡ Create a weekly PPC report➡ Track all the changes made and report it to PPC Manager➡ Manage Shopify Store include product uploading, Collection creation, Tagging and update Pricing ➡ Website Front-end Development ➡ Manage A-Z Habitt Daraz Seller Central Account

➡ Complete ownership and accountability of our Amazon Account Management➡ Continuously oversee and optimize product listings using strong knowledge of keyword research, ➡ Amazon algorithms, and product search rankings to ensure maximum exposure of our products➡ Description and content creation for product listings ➡ Manage Amazon brand registry, create A+ content and store design➡ Conduct competitor analysis to identify new growth and high-margin SKUs to stock.➡ Inventory management & replenishment coordination with buying and sales team.➡ Manage Amazon PPC Advertising campaigns Creation, optimization, and management of Sponsored Products and brands.