Organizing User Conference 2023 & 2024I led the planning and execution of the User Conference 2023, a key event for clients. I oversaw all marketing aspects, crafted the event theme, and conceptualized the marketing deck. I directed the design process for print and digital assets and managed logistics to ensure high-quality outputs within timelines and budget. I collaborated with photographers and videographers, coordinating shoots to capture visuals for promotions.Managing Participation in Marketing & Sales FairsI planned and executed Metoda's participation in key marketing and sales fairs. I guided booth design selection, managed setup and dismantling logistics, and optimized brand visibility. My budget management ensured effective resource allocation and maximized ROI for each event.Executing Comprehensive Marketing CampaignsI developed targeted marketing campaigns across email, webinars, podcasts, and LinkedIn to drive engagement and generate leads. I created content and collateral aligned with brand guidelines and wrote blog articles on Ad Optimizer updates to establish thought leadership. I used analytics to optimize campaign performance and reach.Participation in Agile ProcessesI participated in Agile processes, including Stand-up Meetings, Sprint Planning, Retrospectives, and Reviews, contributing insights and aligning marketing efforts with company objectives.Fostering Positive RelationshipsI cultivated relationships with stakeholders and suppliers to enhance project outcomes. Acting as a liaison between internal teams and external partners, I facilitated effective communication and goal alignment.Additional ResponsibilitiesI provided creative direction for marketing collateral, ensuring brand consistency. I fostered collaboration with sales, product, and customer success teams to ensure aligned execution of marketing initiatives.

 Brand Strategy Development: Headed stakeholder communications for the acquisition of brands like Wella, BeautyBlender, Elemis, Hydro Flask, Eminence Organics, Fanola, Smiggle etc. Led the conception, management and implementation of comprehensive brand strategies and marketing activities to enhance brand visibility and recognition. Brand Identity Management: Developed several POP materials for retail stores to increase brand visibility, whilst maintaining brand identity, including visual element, tone of voice, ensuring consistency across all channels. Creative Direction: Provide creative direction to internal and external team members, including designers, copywriters, agencies, vendors, ensuring the unique brand identity is maintained across various channels, be it print, social or digital or events.• Monitor product distribution and customer reactions• Oversee marketing & advertising activities• Translate brand’s identity into brand plans, brand positioning and go-to- market strategies• Reaching out to the target market with innovative techniques• Delivering presentations • Overseeing a team of junior staff• Organizing events, photo shoots, & launch parties• Attend Distributor Conferences in Munich & Los Angeles

 Event Management: Launch of 'Color Therapy' by Keratin Complex along with other marketing activities; blogger meet-ups, workshops & training Campaign Development: led integrated marketing campaigns that drive brand awareness, engagement and loyalty , including bloggers meet ups, influencer campaigns, magazine ads, branding, kiosks, BTL promotions, launch parties, webinars, training & workshops Content Creation: for website, emails, articles, newsletters, ads, BTL promotions, branding kiosks. Design, photography & Editing: leading design briefs, In-house brand photography, editing corporate profile and launch events• Organizing Events• Managing BTL promotions• Graphic Designing • Content Writing• Photography• Editing

• Content Writing• Food and Product Photography • Deal Designing• Logo Designing• Client Management

• Content selection• Content writing• Designing questionnaires• Conducting and transcribing interviews