Kip Gerner Email & Phone Number

Sparks Md 21152

• Pioneered and built a successful discount Heating Oil Company from the ground-up• Architected and executed on strategic plans to penetrate, expand, and increase sales within the Baltimore Metro area.• Capitalizing on fluctuating market conditions, uncovering windows of opportunity in the Residential Heating Oil market. • Capturing significant market share in a transitioning industry environment through e-commerce, Target Solicitations, Networking, and many unique lead channels.

Sparks Md

Gerner Energy Consultants serves as a platform to help businesses identify, develop and execute on their unique strategic opportunities. Specializing in best-practice applications within the petroleum, propane and service industries.Services provided included analyzing customer needs and current business obstacles, identifying, developing and executing of sales and marketing projects, scoping potential business solutions, improving sales by coordinating, training, and coaching individually and group sales efforts with customer service, as well as inside and outside sales representatives. Developed and implemented a Sales & Marketing Budget Forecast. Successfully Implemented a Lead Management System that is not only used for target marketing but also funnels multiple lead channels to both inside and outside sales reps, as well as capturing accurate data to manage KPI’s.

Baltimore Md

Formulated and executed strategic plans to drive sales, marketing initiatives, business development, and optimization of 3 business lines, 2 departments, and subsidiary: Carroll Independent Fuel & Propane, Carroll Home Services, Commercial Sales, and Alliance Fuel Company including Customer Service and Transportation & Fleet Department. Oversaw all pricing, P&L, vendor relations, expense control, promotions, and customer acquisitions, relations, and retention. Established and implemented operational policies and procedures. Ensured 100% compliance with all internal and external regulations and statutes. Governed sales automation processes, sales pipeline cycles, and lead management programs within Residential/Commercial Fuels, Propane, and HVAC operating systems.

• Captured significant market share in transitioning industry environment.• Capitalized on opportunity created by full service companies’ abandonment of discount cod clients.• Sold company to Carroll Independent Fuel Company in 2001; continued as President of newly formed subsidiary serving +10,000 heating oil customers.