Kip Fowler Email & Phone Number

Us

Manage the marketing for all Wholesale and Fee-Based lines of business (e.g. Wealth Management, Private Banking, Commercial Lending, International Banking, Interest Rate Risk Management, Treasury Management, Insurance and Commercial Leasing). Also manage the marketing for six regions of the bank, extending from Cleveland, OH to Baltimore, MD. Routinely serve as the Marketing lead on cross-functional project teams.• Developed and implemented a blog site and supporting email marketing program for Wholesale and Fee-Based LOBs. Goals include maintaining top-of-mid awareness among select audiences; lead generation; thought leadership positioning; and SEO of the corporate web site.• Introduced the digital component of the marketing mix, including the tracking of online display ads, pay-per-click, search engine optimization (SEO), expansion of digital merchandising and development/implementation of the new corporate web site.• Led the creation of multiple direct marketing initiatives that supported commercial loan sales and led to a ROI in excess of 500%.• Served on multiple cross-functional teams that successfully introduced LOB mobile apps, outsourced statement production and branch automation of International Banking services.

Pittsburgh, Pennsylvania, Us

Established a full-service marketing firm, providing comprehensive services to the financial services industry. Assumed the role of Director of Marketing or Marketing Project Manager. Nationwide clients included brand management consultants, investment banking firms, mortgage companies, insurance agencies, architectural consultants, merchandising firms, publishers, accounting firms and investment advisors. Banking clients included:U.S. Trust, Bank of America Private Wealth ManagementInvestors BankNational City CorporationTeam Capital BankSussex BankLiberty BankGolden Security BankFirst National Bank of WyomingMt. Washington BankTwo River Community Bank

Prior to United Jersey Bank’s acquisition of Summit in 1996, directed all line of business marketing for the bank (retail, commercial, private banking, mortgage, etc.). Following the acquisition, was responsible for all aspects of retail marketing and promotional activity for (at the time) New Jersey's largest bank.

Responsible for planning and directing the marketing, public relations, sales promotion and community relations of the Bank.

Responsible for planning and directing the marketing, public relations, sales promotion and community relations of the Bank.

Ba, Communications

Education record