Kip Fowler

Kip Fowler Email and Phone Number

VP, Manager of Wholesale Bank Marketing, First National Bank of Pennsylvania @ First National Bank of Pennsylvania
Kip Fowler's Location
Pittsburgh, Pennsylvania, United States, United States
Kip Fowler's Contact Details

Kip Fowler personal email

n/a

Kip Fowler phone numbers

About Kip Fowler

Collaborative, results oriented professional who has directed the marketing of, or served as a marketing project manager for numerous banking institutions nationwide. Possesses a comprehensive marketing skill set and in-depth experience in all lines of business (e.g. Wholesale, Retail, Wealth Management, Private Banking and Insurance). Proficient in the development and implementation of strategic initiatives and supporting tactics, including the use of digital media as the cornerstone of integrated marketing campaigns, and digital technology to increase efficiencies of established business practices. Experience also includes direct sales and sales management (B2B) and sales support (B2B and B2C). Published writer possessing excellent public speaking and presentation skills.

Kip Fowler's Current Company Details
First National Bank of Pennsylvania

First National Bank Of Pennsylvania

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VP, Manager of Wholesale Bank Marketing, First National Bank of Pennsylvania
Kip Fowler Work Experience Details
  • First National Bank Of Pennsylvania
    Vp, Manager Of Marketing For Wholesale Banking
    First National Bank Of Pennsylvania Feb 2016 - Present
    Us
    Manage the marketing for all Wholesale and Fee-Based lines of business (e.g. Wealth Management, Private Banking, Commercial Lending, International Banking, Interest Rate Risk Management, Treasury Management, Insurance and Commercial Leasing). Also manage the marketing for six regions of the bank, extending from Cleveland, OH to Baltimore, MD. Routinely serve as the Marketing lead on cross-functional project teams.• Developed and implemented a blog site and supporting email marketing program for Wholesale and Fee-Based LOBs. Goals include maintaining top-of-mid awareness among select audiences; lead generation; thought leadership positioning; and SEO of the corporate web site.• Introduced the digital component of the marketing mix, including the tracking of online display ads, pay-per-click, search engine optimization (SEO), expansion of digital merchandising and development/implementation of the new corporate web site.• Led the creation of multiple direct marketing initiatives that supported commercial loan sales and led to a ROI in excess of 500%.• Served on multiple cross-functional teams that successfully introduced LOB mobile apps, outsourced statement production and branch automation of International Banking services.
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  • F.N.B. Corporation
    Vp, Manager Of Brand & Marketing Strategies
    F.N.B. Corporation Jun 2014 - Feb 2016
    Pittsburgh, Pennsylvania, Us
    View
  • The Blue Mountain Group
    Owner
    The Blue Mountain Group Mar 1997 - Jun 2014
    Established a full-service marketing firm, providing comprehensive services to the financial services industry. Assumed the role of Director of Marketing or Marketing Project Manager. Nationwide clients included brand management consultants, investment banking firms, mortgage companies, insurance agencies, architectural consultants, merchandising firms, publishers, accounting firms and investment advisors. Banking clients included:U.S. Trust, Bank of America Private Wealth ManagementInvestors BankNational City CorporationTeam Capital BankSussex BankLiberty BankGolden Security BankFirst National Bank of WyomingMt. Washington BankTwo River Community Bank
  • Summit Bank
    Vp, Marketing
    Summit Bank Sep 1988 - Mar 1997
    Prior to United Jersey Bank’s acquisition of Summit in 1996, directed all line of business marketing for the bank (retail, commercial, private banking, mortgage, etc.). Following the acquisition, was responsible for all aspects of retail marketing and promotional activity for (at the time) New Jersey's largest bank.
  • Midlantic/North
    Director Of Marketing
    Midlantic/North Apr 1987 - Sep 1988
    Responsible for planning and directing the marketing, public relations, sales promotion and community relations of the Bank.
  • First National Bank Of Wheeling
    Director Of Marketing
    First National Bank Of Wheeling Jan 1983 - Mar 1987
    Responsible for planning and directing the marketing, public relations, sales promotion and community relations of the Bank.

Kip Fowler Skills

Marketing Leadership Banking Management Strategy Product Management Direct Marketing Financial Services Team Building Credit Sales Sales Management Loans Strategic Planning Public Relations Advertising Entrepreneurship Mergers And Acquisitions Business Development Risk Management Consumer Lending Lead Generation Social Media Project Management Market Research B2b Mortgage Lending Portfolio Management Cross Functional Team Leadership Start Ups Integrated Marketing Retail Small Business Coaching Mortgage Banking

Kip Fowler Education Details

  • Bethany College
    Bethany College
    Communications
  • Aba School Of Bank Marketing
    Aba School Of Bank Marketing

Frequently Asked Questions about Kip Fowler

What company does Kip Fowler work for?

Kip Fowler works for First National Bank Of Pennsylvania

What is Kip Fowler's role at the current company?

Kip Fowler's current role is VP, Manager of Wholesale Bank Marketing, First National Bank of Pennsylvania.

What is Kip Fowler's email address?

Kip Fowler's email address is kf****@****ins.com

What is Kip Fowler's direct phone number?

Kip Fowler's direct phone number is (800) 555*****

What schools did Kip Fowler attend?

Kip Fowler attended Bethany College, Aba School Of Bank Marketing.

What skills is Kip Fowler known for?

Kip Fowler has skills like Marketing, Leadership, Banking, Management, Strategy, Product Management, Direct Marketing, Financial Services, Team Building, Credit, Sales, Sales Management.

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