Kip Fowler Email & Phone Number

US

• Manage the marketing for all Wholesale and Fee-Based lines of business (e.g. Wealth Management, Private Banking, Commercial Lending, International Banking, Interest Rate Risk Management, Treasury Management, Insurance.
• Developed and implemented a blog site and supporting email marketing program for Wholesale and Fee-Based LOBs. Goals include maintaining top-of-mid awareness among select audiences; lead generation; thought leadership.
• Introduced the digital component of the marketing mix, including the tracking of online display ads, pay-per-click, search engine optimization (SEO), expansion of digital merchandising and development/implementation of.
• Led the creation of multiple direct marketing initiatives that supported commercial loan sales and led to a ROI in excess of 500%.
• Served on multiple cross-functional teams that successfully introduced LOB mobile apps, outsourced statement production and branch automation of International Banking services.

Pittsburgh, Pennsylvania, US

Established a full-service marketing firm, providing comprehensive services to the financial services industry. Assumed the role of Director of Marketing or Marketing Project Manager. Nationwide clients included brand management consultants, investment banking firms, mortgage companies, insurance agencies, architectural consultants, merchandising firms.

Prior to United Jersey Bank’s acquisition of Summit in 1996, directed all line of business marketing for the bank (retail, commercial, private banking, mortgage, etc.). Following the acquisition, was responsible for all aspects of retail marketing and promotional activity for (at the time) New Jersey's largest bank.

Responsible for planning and directing the marketing, public relations, sales promotion and community relations of the Bank.

Responsible for planning and directing the marketing, public relations, sales promotion and community relations of the Bank.

Ba, Communications

Education record