Collaborating with brands, agencies, and properties to optimize sponsorships and identify innovative revenue streams.

- Brought thought leadership to a leading crypto company by reshaping their approach to sports and entertainment sponsorship, forging innovative partnerships that elevated their brand presence and engagement in the market-As the lead negotiator, I successfully navigated and negotiated with all major professional sports leagues and properties worldwide, fostering strong partnerships and securing valuable opportunities for the company

-Secured 3 new clients within the first year building a broad client base across professional teams, sports agencies, and tech start-up data analytics companies.- Led sponsorship sales and consulting deals for a sports and entertainment marketing firm with $6M of clients under management, resulting in securing $1.7M in new business.- Performed analysis on professional sports teams' sponsorship offerings and researched new revenue-generating opportunities, which led to achieving the best annual sponsorship sales performance in the teams history. - Sourced Olympic athletes and negotiated name, image and likeness deals on a global scale for agency working with Google.

- Guided transformation of global strategy for World Wrestling Entertainment, analyzing metrics on international assets and surveying landscape of potential brand-building sponsorship acquisitions. - Directed Activation and Events Teams for high-profile MetLife and Foot Locker accounts including game day staffing for NFL games, concerts and international soccer matches; led annual Foot Locker On Our Feet event, raising over $100M to send underprivileged kids to college. - Generated $2M in additional revenue for firm by managing Business Development Team in acquiring new accounts and taking calculated risks. - Drove global sponsorship strategies, creating region-specific business development protocols for activations across Europe, Asia, and United Arab Emirates.

- Led stadium branding and activation efforts for prominent venues, including MetLife Stadium, AT&T Stadium, Citi Field, Marlins Stadium, and other renowned professional sports arenas for brands including Pepsi, MetLife, AllState and more- Mentored and cultivated team of 25 employees, generating revenue in excess of $14M.- Revitalized the MetLife brand through the strategic development of an international sponsorship strategy tailored to meet the unique needs of each local country - Increased sales by 18% for Johnson Controls by building partnership with the National Hockey League and 12 NHL clubs; created “hottest and coldest” marketing platform across key market regions. - Transformed approach to be more client-centric, focusing on clients’ business and strategies to leverage sponsorships more effectively. - Played active role in developing new service offering for clients including creation of promotions/sweepstakes management and athlete marketing services; created and managed events based on client needs. - Conducted extensive work for variety of clients including Ford Motors Group, Dannon, Fox Home Entertainment, Bic and others.

- Recruited to establish and expand a sponsorship consulting and experiential division, driving its growth and success in the market- Introduced Foot Locker/Nike 3-on-3 Basketball Tour and oversaw team sponsored event marketing; grew tour from 4 to 16 cities in 3 years and increased foot traffic by 33% over promotional windows. - Generated 12% increase in sales across Champs stores nationwide following production of Nike Air-It-Out football skills campaign and cross-marketing campaign with Champs Sports Bowls at 75 colleges.- Successfully launched Bic's new Sharpie Autograph Marker with strategic tie-ins to major sports leagues, including the NFL, NBA, MLB, USTA, and secured individual endorsement deals with over 100 athletes and celebrities

- Conceived and executed innovative revenue channels for memorabilia and celebrity endorsements, driving increased profitability and brand visibility- Spearheaded the creation and successful sales of the 'America's Winning Moments' platform, resulting in over $50M in sales for Dannon Yogurt- Guided Ford’s tristate dealership strategy to invest promotions featuring New York Mets and New York Yankees personnel; achieved high ROI, leading to larger investment in sponsorship within region.

- Managed the Nike and Coca Cola relationships with the NBA, WNBA and USA Basketball-Effectively sold league sponsorships to prospective partners for the WNBA, contributing to the league's growth and success in attracting valuable sponsors

- Spearheaded the sponsorship strategy for the world's largest sports specialty retailer, developing impactful partnerships and driving brand visibility and growth in the sports industry