Kipling Wagner Email & Phone Number

Santa Barbara, California

Howard Hughs

10.2015 – present ARYZTA; La Brea Bakery; Otis Spunkmeyer; Big Texas• La Brea Bakery organic traffic saw a YoY increase of Organic Traffic of 59.32%, from 10,361 in 5/16 to 16,508 in 5/17. And organic impressions saw a YoY increase of 85.79% (following new site strategy and launch).• Led development and strategy for brand blogs; both becoming 3rd most visited pages on brand sites.• Streamlined Otis Spunkmeyer from 3 websites to 1, curtailing search cannibalization and increasing organic search impressions by 5,897% & organic traffic by 10,969% (from 180 visits in 5/16 to 20k in 5/17).• Guided executive leadership team through SEO and content curation education, securing full application of agency optimizations and internal content budget and strategy development.• Identified holes in digital strategy leading to a complete website redesign for La Brea Bakery and Otis Spunkmeyer brands, implementation of SEO audit and updates, blog launch, and social media brand guidelines and overhaul.• Led redesign of brand websites to transition from expensive store locators to fully search-optimized content-rich hubs for recipes, blogs and menus.• Developed Walmart launch campaign for La Brea Bakery frozen Take & Bake breads: Triad digital ad campaign estimated impressions 4.3 Million; Blogger Program estimated reach 2 Million.• Developed Food Service Facebook campaign to support Otis Spunkmeyer sales at Burger King resulting in a 12% sales increase during the promo period.• Initiated Mintel reports and trends as key drivers in content themes.• Brought all blogger/influencer campaigns and social media management in-house, yielding roughly $100k in annual agency savings• Oversee all digital agency inquiries, RFP writing, screening and ultimate management.• Manage Digital Team including Social Media Senior Associate and Digital Marketing Associate.

Culver City, Ca

Social Media; Content Creation; Digital Campaigns; Content; Community; #GoodSodaLove.

Long Beach, Ca

Ushered Ecover into the Social Media arena leveraging a unique brand and voice to engage with new and existing customers in their territory.•Nine years branding experience in the sustainability, “green” cleaning category•Crafted annual marketing plans for US, including consumer and trade marketing, media planning, public relations•Established a Social Media program that became a template for other satellite country marketers •Highly skilled at maintaining and protecting brand integrity across all marketing strands and activities •Primary public voice for social media, interviews and events•Wrote more than thirty product descriptions to bring color and enthusiasm to cleaning products•Wrote all company and product literature and communications (North America) for various uses across a broad spectrum of audiences, including Press, Consumer and Trade•Created all internal and external company education materials; liaised all ethics, branding and marketing communications from HQ to US staff•Managed outside agencies including social media, public relations and creative•Created RFPs for competing agencies for Marketing, PR and design•Managed Product Manager and Marketing Assistant

Long Beach, Ca

•Identified Social Media as key emerging marketing platform for a brand with low US brand recognition•Established, wrote and distributed consumer and internal newsletters•Oversaw communications of corporate branding strategy to US teams•Developed all consumer marketing materials, including leaflets, flyers, t-shirts, bags and pop-up displays•Well-versed in working within an international team structure while executing independent projects at country/regional level•Maintained and updated US and Canadian websites•Responsible for final selection and management of any marketing related agencies, including PR & design agencies•Final approval for all press releases and stunts

•Developed and managed previously non-existent public relations program, earning $1.5 million in ad values in first year •Developed and authored first internal company newsletter, opening lines of communication between US and European satellite offices, including board members and senior corporate •Spearheaded previously undeveloped web presence with a web advertising campaign•Developed and wrote consumer newsletter•Responsible for development of strategic partnerships with organizations such as Vitamin Angels, Heal the Bay and the Getty House