Kipp Johnson Email & Phone Number

San Francisco, Ca, Us

Boston, Massachusetts, Us

Chevy Chase, Md, Us

Leads the product team responsible for Data Platforms, AI/ML Platforms, MarTech, and Personalization across GEICO.

San Francisco, California, Us

Tribal provides world-class financial services and expense management to SMEs and high growth start-ups in emerging markets.Drove 10x growth in transaction volume and revenue in 12 months. Launched localized products in Brazil, Colombia, Chile, and Peru. Expanded product offering to include working capital financingFacilitated board meetings and investor presentations, including fundraising activities for Tribal’s Series B with Softbank’s LatAm fundDesigned and executed OKRs and new management routines to ensure fast and effective execution of new growth strategies across all corporate functions as the company scaled from 100 to 500 people in 12 months, resulting in faster execution and higher employee engagement

Mclean, Va, Us

Drove the enterprise marketing platforms that powered Capital One's web and messaging platforms. These platforms supported over 50M site visits and over 1Bn messages delivered per month. Managed an organization of ~200 product managers, analysts, engineers, and designers. Led strategy development and platform enhancement to better support experimentation and personalization to significantly improve conversion rates and customer experience, while improving platform resiliency and scale.

Mclean, Va, Us

Led an innovation team for marketing data and platforms for the US credit card business. Rapidly tested new technologies and ways of working to inform the larger technology and marketing strategies across Capital One. Established several new key marketing partnerships.Developed educational and training materials to drive adoption of marketing capabilities, including Data Management Platforms, Customer Data Platforms, Google Marketing Platform, and Adobe Experience Cloud.

Mclean, Va, Us

Developed and implemented a content marketing strategy for the US Credit Card business, including supporting the launch of the new Savor Credit Card.Doubled the number of site visitors through SEO enhancements, and established new processes for rapidly publishing high performing content. Established relationships with external publishers and established anlaytics and tracking to support retargeting and multi-touch attribution.Managed $20M in annual spend across sponsored and authored content.

Us

OVERALL PERFORMANCERated “Distinctive” (highest possible rating, top 10%) in annual performance reviews based on exceptional problem solving, analytics, senior leadership, and project management skills. Regularly cited as an exceptional leader, including repeated nominations for the Office Annual Inspirational Leadership and Service Awards. ORGANIZATION BUILDINGDesigned a new method for commercial organization redesign and implemented at a Fortune 100 client, resulting in a 20% cost reduction while maintaining sales capacity. This approach has been designated “practice recommended” within McKinseyBuilt a pricing center of excellence for a Fortune 200 company, including developing the tools, designing the processes, and selecting and training the initial team of 6 managersLed change management initiative for rollout of a new software platform across a Fortune 100 client. Included leading workshops, developing communications plan with executives, and designing certifications SALES AND MARKETINGLed the design and roll-out of a pricing optimization software for a Fortune 100 company resulting in $500M incremental profit over two years. Used advanced analytics to estimate the impact of multiple factors (price, competition, weather, holidays, promo mechanics, store locations, etc...) to recommend alternatives STRATEGYDeveloped a five-year international expansion strategy for a major apparel retailer. Included regional diligence, supply chain analysis, go-to-market strategy, and identifying partnerships for joint ventures Developed a go-to-market strategy for a Fortune 500 company. The strategy included a revised customer segmentation, customer model, compensation plan, and team roles and responsibilities

Managed a team of 40 people across 10 cities with an annual operating budget of $8Mn. Led organization restructuring to reduce cost per student by 15% while improving student outcomes.Raised over $5Mn to launch new programs in Las Vegas, Jacksonville, and Dallas. Established partnerships with city leaders and community partners to assist in program implementation.Created and led a team to design best-practice playbooks and daily dashboards now used globally.

Raised $225,000 of seed funding and admitted to the StartX accelerator (under 5% acceptance rate)Recruited, hired, and managed a team of 7 to design, build, and implement web and mobile appsReached #6 in Education apps in our pilot market with only $500 spent on marketing

Mountain View, Ca, Us

I worked as a contractor with the business development team on topics including learner engagement and strategy. To that end, I developed a user segmentation framework to optimize marketing efforts and product design. I also designed and produced a motivational video to improve completion rates the most at-risk demographics.

New York, Ny, Us

Designed and implemented a KPI dashboard to track user acquisition and engagementIdentified critical user decision points and customer segmentation approach resulting in 20% improvement in user retention

Oo

Helped design and build Promotion Advisor, a pricing optimization tool for consumer products. Led the implementation of Promotion Advisor at its pilot client with an immediate impact on over $1Bn of trade spend.

Us

Advised consumer goods and retail companies across the United States and Russia on issues including product development, project management, pricing and promotional strategy, organizational design, sales channel optimization, change management, and retail store format design.Assisted in recruiting, training, and professional development programs in the Dallas office.

Designed computer software to automate processes of GPS data collection and analysis, resulting in over 10 publications in scientific journals Designed 15 tutorials to teach remote users how to use the software. Also authored the software user manual and help files for technical support

Master Of Business Administration (Mba), Business Administration And Management, General

Orchestra Studies

Ma, Music

B.M., Music