• Conducting UX Research on a team creating a product that matches SF residents, who are seeking to volunteer time and/or donate money, to specific programs within SFUSD schools.

• Independent consultancy providing business expertise and support to small businesses and non-profit organizations in UX Research, UX/UI Design, Collateral Design, Marketing, Social Media Development, and Analytics/SEO

• Freelancer evaluating and monitoring website heuristics as well as using data analytics and heat mapping software to identify and address usability challenges for this non-profit org.• Recommended and led the website’s redesign, improving the information architecture and navigation experience for the user, and leading to a 60% increase in transactions and a 53% increase in revenue.• Provide ongoing advice and expertise to the director and fellowship participants on analytics, marketing, social media, and UX design.• Managed Google Ads (Ad Grants), and Analytics.

• Team project with short 4wk timeline kickstarting the research and initial product designs of a new event ticketing platform targeting a niche user group. • Created the project scope and employed user-centered design methodologies, from primary and secondary research right through to the design and delivery of wireframes and summary materials with recommendations for next steps. • Generative research revealed critical user requirements that significantly impacted the direction of the product’s development.

• Primary client relationship manager, leading the development of brand strategy and product positioning for the Enterprise Marketing and Consumer Lending arms of Wells Fargo Bank, encompassing 87 independent business units and over $4MM in billings for Siegel+Gale, a top-tier branding agency.• Managed a continuous stream of branding projects with varying degrees of complexity, collaborating and liaising between Wells Fargo corporate teams and our internal teams (consumer research, design, naming, strategy, copywriting, finance, and tech), driving each project to successful completion, within budget.• Wrote and negotiated project proposals including “scope of work” details, budgets and timing schedules.

• Managed the functionality and design of more than 35 branded websites, mobile sites and SMS interactions for SendMe, a venture-backed, mobile entertainment publisher of services by subscription, with revenues that exceeded $100MM.• Directed the development and launch of new product features and enhancements, improving the user experience and increasing the customer lifetime value (LTV) of our subscribers by 25%.• Project manager for several complicated, technical migrations involving the transfer and integration of newly acquired corporate brands, saving the company over $500K/year.• Collaborated cross-functionally in the creation of a new content ingestion/management process.• Leveraged our proprietary CRM database to monitor user activity, optimize engagement and ensure compliance with strict wireless carrier regulations.• Managed content providers (Sony, Universal, Warner, EMI, Viacom, IODA, etc.) and other external vendor partnerships including creative, technical, legal and mobile industry aggregators and auditors.

• Developed affiliate (CPA) and direct media (CPM/CPC) partnerships, emphasizing push marketing. • Performed A/B message testing, analytics reporting, and directed creative changes to optimize conversions.

• Managed brand development and integrated marketing for high-end children’s clothing manufacturer and retailer. Brands included Gymboree retail stores, Gymboree Play & Music child development centers and Zutopia retail stores, representing over 600 retail stores and 430 franchised child development centers.• Collaborated on the complete re-redesign and launch of Gymboree’s new brand identity, including logo, packaging, storefronts, interior design, store signage, hangtags and advertising.• Participated in advertising agency search to handle brand identity shift and launch.• Developed a promotion to drive traffic during periods of low volume, which later became the basis for Gymboree’s regularly still used “Gymbucks” promotions.• Supervised development and implementation of all advertising, PR, direct mail, creative, in-store promotions and cross-promotional initiatives.• Oversaw Play & Music franchisee marketing support and training.• Managed $10MM budget, in-house staff of 4, ad agency and freelance support.

• Developed all brand and marketing strategies across three luxury retail divisions: Barneys New York stores, Barneys Premium Outlets and Barneys Warehouse Sales. Annual budget: $4.0MM.• Designed cross-promotional marketing campaigns for both the corporate and individual vendor brands, encouraging dual brand awareness and vendor growth through association with the Barneys brand.• Created and sold co-op marketing programs to over 400 vendors seasonally, facilitating vendor marketing support and the expansion of Barney’s marketing budgets. Grew this program from $100K to $1.5MM+/yr.• Developed strategic alliances with important media partners, negotiating barter deals that subsidized key branding and marketing projects, thus adding over $100K worth of high-quality media.• Led in-house marketing staff of 5 through creative development, media planning, database segmentation, direct marketing and co-op sales.• Ensured the smooth, tactical execution of all marketing plans with focused attention to detail and successful management of competing priorities and tight deadlines. • Collaborated with CEO and other senior managers to identify business growth opportunities.

• Planned and implemented domestic advertising campaigns for 13 licensees and 10 regional stores, managing a budget of $45MM+

• Planned and implemented regional media strategies for Nissan and Infiniti autos throughout multiple U.S. markets.