• Joined leadership team as Head of Accounts in an effort to help grow the business base along with bring brand-side knowledge to the agency team. Onboarded 8 new AOR clients in last 12 months• Develop Digital strategies for all clients; including but not limited to Huddle House, The Greene Turtle, Taco Bueno, Cotton Patch Café, Kripalu, Razzoo’s Cajun Cafe, Shari’s Pies, Coco’s Bakery and Main Event -Develop social, email and overarching digital engagements strategies, strategize and implement loyalty programs to deliver incremental revenue, web and app development projects to help create a seamless guest experience to drive incremental traffic for our brands• Articulate brand and business level problems into tangible and actionable plans to help provide solutions to our clients through meaningful activations• Help implement all third-party technology integrations for clients, including online ordering, third-party delivery, mobile app development, dispatch/rails with seamless guest experiences• Lead digital media planning, execution and reporting, including Social, Mobile Location, Search, OTT TV, Display, Online Video, Streaming Radio• Oversee all agency clients and projects while maintaining personal, strategic workload• Create one-of-a-kind working relationships with peers, team members and clients resulting in well-executed and timely work output• Lead [8] remote Account Team Members across the entire agency client roster

• Led expansion of agencies core Media capabilities by providing consultation around the interconnectivity of brand’s Digital Ecosystems in order to drive conversion and defined ROI • Developed on-going digital roadmaps, content strategies, media strategies and customer journey maps to impact brand’s business objectives with the utilization of the digital experience• Determined and utilized key insights to brief cross-departmentally in an effort to lead creative teams to outputs rooted in strategic insights• Consulted brands on the impact of owned technology in partnership with paid channels, such as social media platforms, to develop a roadmap for innovative and developmental needs

-Led all Digital Experience and Marketing technology, strategies and executions for Tropical Smoothie Cafe. Including the Tropical Rewards App, Online Ordering solutions, Website, Social Media, Email and Digital Media initiatives-Directly facilitated the relationship between the Technology team and all marketing technologies and initiatives that lead to the total digital guest experience -Functionality and strategy lead for all owned platform (Website, Email, App) design, UX and development-Cultivated a 6%+ growth in mobile App Transactions in-cafe & online in within first 3 quarters of leadership-Facilitated and stabilized Franchisee education, communication, engagement and buy-in of the Tropical Rewards App & Online Ordering programs-Drove a significant increased App check and user frequency month over month-Fostered organic growth of the Tropical Rewards App to 1MM+ downloads and 20% active users M.O.M. by integrating offline and online messaging touch points-Reevaluated Tropical Smoothie Cafe's loyalty program and communication plan to accomplish strategic and thoughtful 1:1 marketing goals -Strategy lead for all Digital 'Media' platforms from messaging to concept, execution, and results including programs resulting in 7x ROAs (return on ad spend) utilizing TSC's digital ecosystem for dynamic conversion- Day-to-Day agency and partner lead from Digital creative to App development work-Maintained all Digital budgets pertaining to the TSC Ad Fund, works closely with local co-ops to provide media leadership in the digital space-Lead (2) Digital Marketing team members in the development of the Tropical Smoothie Cafe ecosystem and digital experience program

• First manager of all digital platforms (Social Sites, Website, Email Club, Mobile App, etc.); including strategy, creative, and media buying for the Church's Chicken Domestic and International restaurant system• Repeatedly met and exceed goals set for the Church's Chicken social media sites, while engaging with audiences in a relevant and timely manner through community management and engaging content. Goals exceeded YOY with fan growth at ~1,225% from 2014 to current (83K Fans to 1.1MM Fans on FB)• Strategically lead and manage Mobile App development on update-by-update basis along with long term goal and experience management, maximizing on learned successes. Strategic understanding of brand needs and alignment with App functionality developments for future executions • Introduced Mobile App growth strategy and integration into digital ecosystem. Goals met early YOY with app growth over 260K+ downloads with ~20K monthly active users• Manage and find efficiencies in the digital production, media, and other budgets• Manage relationships with multiple agency partners at both a strategic and tactical level• Extensive knowledge of relationship building tactics and skills to highlight feedback opportunities• Managed the strategic design and development for the “re-launch” of the Church's website and guest-facing Mobile App in 2014 along with continued functionality and user experience additions including the 2016 Mobile App Lifestyle Update which increase total downloads by 80K during 8 weeks following launch• Growth of presentation, communication, and leadership skills in an expedited environment• Extensive knowledge of Adobe Creative Suite and creative content development for both traditional and digital mediums• Church's Chicken Digital Program, Start Date: July 2014http://digiday.com/brands/churchs-popeyes-facebook/https://www.qsrmagazine.com/exclusives/power-tweethttp://www.prnewsonline.com/starting-instagram#.Vp-2bfDccYY.twitter

•Independently managed 25 client accounts, consisting of restaurant chains throughout the country•Set up and maintained clients’ social media accounts such as Facebook, Twitter and Instagram and leveraged accounts to increase ROI, craft public perception, and grow their email list as well as their overall social following •Monitored and managed the online reputation of each client via websites such as Yelp, Trip Advisor, Urbanspoon, Foursquare and Google. Responded to reviews on behalf of clients as well as tracked the online presence of top competitors •Designed and programmed online marketing creative, such as monthly newsletters and triggered messages for email lists •Provided monthly reporting, analysis of campaign effectiveness and future recommendations •Strategized and planned client-specific marketing strategies; effectively integrated all digital marketing channels along with in-store promotions to provide tangible results for clients •Client Industry: Restaurant, Small to Medium Business. •Extensive Time Management and Client Management skills needed•Extensive Use and Knowledge of Adobe Creative Suite, Specifically Photoshop and Illustrator along with company specific platforms.