Kirac Sogutlu Email & Phone Number

New York, United States

New York, New York, Us

Restructured and currently lead the Endemic Partnership Business group which comprises 65% of the SSP network and execute strategic plans which have collectively resulted in a 90% improvement in overall client retention since joining for a pharmaceutical programmatic advertising and healthcare marketing company.•Increased quarterly revenue ~900% from $20k as of Q1 2022 to $200k in Q4 2022 and $2.5 million in Q4 2023, with 120% quarter-over-quarter growth in 2024, by proactively sourcing new small and medium business and enterprise endemic publisher accounts to diversify the existing client base, broaden the company’s global industry footprint, and improve available impressions by 10x.•Cultivated, nurtured, and solidified long-term partnerships with key stakeholders, ultimately achieving a 150% increase in supply partners and an 85% renewal rate for existing clients since onboarding.•Provided coaching, mentorship, and training to assist in the build-out of a high-performing Customer Success and Operations team, enabling employees to exceed sales targets and ensure exceptional customer satisfaction.•Lead product programmatic advertising initiatives, including Ad Manager, and audience identification products, and collaborate with cross-functional teams to enhance publisher performance in ad-tech.•Earned the President's Club 2022 in recognition of achievements in new client acquisition and substantial revenue expansion.

New York, Ny, Us

Directed a team of 4 Account Managers to drive strategic partnerships and achieve record YoY revenue growth of 116% and 132% in 2020 and 2021, respectively, for the $59 million portfolio for the Innovation Partnerships Business unit.•Negotiated contracts and achieved a 100% renewal rate through the broadening of product usage with compelling upselling campaigns, providing exceptional service, and offering highly competitive commercial terms, enticing clients to remain engaged for an additional 2-5 years on average.•Applied the results of comprehensive statistical data, historical client insights and case studies, and A/B testing to develop strong client relationships.•Spearheaded an initiative to identify a $6 million market expansion opportunity by analyzing untapped telecommunications segments and building a pre-download user interface, inclusive of standard Taboola products and Taboola News.•Managed team budgets, P&L, forecasts, and financial projections to optimize processes and streamline workflows, while establishing, assigning, and monitoring team-wide and individual KPI metrics and MBOs to ensure peak performance and attainment of revenue and corporate goals.•Partnered with the CEO, Head of Publisher, Senior Vice President, and other executive leadership to align and execute against company-wide goals.•Developed and led cross-functional teams to address key revenue-driving initiatives and priorities, leveraging expertise from Research and Development, Product Marketing, Business Intelligence, and Design teams.

New York, Ny, Us

Appointed as Interim SMB Account Director and subsequently recognized as the best US Account Manager and Sales Club member for 3 consecutive years between 2017 and 2019.•Drove an average 142% YoY revenue growth by forging strategic partnerships with top-tier publishers, including NBC News Group, CNBC, and CBS, and facilitated regular strategic meetings to align company offerings with publisher KPIs and business objectives.•Successfully negotiated high-value contracts, maintaining +95% renewal rates through effective internal and external presentations and achieved the company’s longest partnership in securing a 5-year contract with the NBC News Group and CNBC.•Served as the lead project manager for A/B tests and new product rollouts, including Taboola Feed and landing page personalization, driving initiatives which increased company revenue and user engagement.•Identified and remediated technical and reporting issues, providing timely solutions by coordinating with Technical, Algorithm, Business Intelligence, and A/B Testing teams.•Pitched product and design ideas which boosted publisher revenue by 70% and oversaw the A/B testing, sourcing of internal beta partners, and spearheaded the distribution of the products generally available accordingly.•Collaborated with Research and Development, Product Marketing, Business Intelligence, and Design teams to advocate for and implement feature requests, product improvements, and launch new offerings.

Atlanta, Ga, Us

Oversaw a 4-member Account Management team while concurrently managing all post-sale operations exclusively, as well as providing comprehensive pre-sale support for the cross-regional Sales teams in the US and APAC regions for an international consumer intelligence solutions and DSP advertising company.• Led the Global Post-Sales team and collaborated with the Head of Sales to drive a 900% increase in post-sales revenue from $100k to $1 million within 12 months.• Deployed A/B testing methodologies, yielding a 75% improvement in campaign performance metrics.• Led cross-functional teams, including Operations and Account Management, and partnered with the Product and Research and Development teams daily, to strategize marketability and identify revenue opportunities.• Authored and administered training programs for new products and platforms for operations, and served as a key stakeholder in reviewing, approving, and testing new partners to ensure alignment with business goals and objectives.

New York, Ny, Us

Managed media campaigns to build client relationships for sustained business and order renewals for an international Series A company, offering the first dedicated mobile advertising DSP, enabling clients to plan, optimize, and deliver global marketing campaigns.• Charged with managing pre- and post-sales activities, such as crafting media strategies in adding digital campaigns to the company’s platform with bespoke call to action tactics tailored to each client, and reconciling campaign billing and budgeting, in collaboration with the Media Sales team.• Spearheaded new ad integrations and strategies, enhancing revenue by 50% through upselling.• Executed end-of-month billing, revenue tracking, and supported self-service clients and demo presentations.

Master Of Business Administration (Mba), Business Administrations

Ba, Economics