Kira Fardig Email and Phone Number

• Achieved +2.3% volume growth with +1.1 photo share growth for $2.0B RX lens category account first year• Secured top management alignment with executive summary presentations of annual objective road maps for multi-million dollar spend budgets targeting value creation, conversion focused marketing, and building advocacy• Facilitated strategic meetings with key account stakeholders to understand customer needs, develop action plans, and prepare customized solutions• Leveraged strong relationships from prior EL Retail roles to further promote long term business growth with in-group retail accounts• Mitigated business disruption from business operations identifying gaps in the project launch and coached peers on new processes for MS Teams & SAP implementation• Reshaped account reviews with formalized project documentation, forecasting and dedicated quarterly discussions to celebrate success and highlight riskAWARDS & RECOGNITION• Individual Recipient of ‘I Value You’ for two consecutive quarters, recognized for identifying solutions to drive adoption on new networking platforms and systems migration.• TWO US Retailer of the Year Finalists within Transitions Optical’s Innovation Awards 2022.

• Launched top tier prescription lens initiatives, both New Product & Operational objectives which drove +8.3% Gross AUR in one year. Including Blue Brands for LensCrafters, Transitions XTRActive for multiple group retail• Evaluated sales performance to define category objectives and built business cases to support growth initiatives• Designed innovative associate facing materials from concept to execution to support the customer journey; pricing, product talking points, simulation visuals etc. • Deployed strong marketing plans by leading collaboration efforts to create in-store graphics, external media & CRM activities with internal and external partners• Managed vendor relationships and forecasted Co-Op accrual and detailed spend dollars to coordinate external media, CRM, doctor events, associate engagement, and contest funding• Influenced training and development key objectives with several touch points impacting over 15,000 store and field associates• Consulted with cross-functional peers through each milestone of project, quick pivot when new direction needed to be taken and post-launch sustainment to further drive adoptionAWARDS & RECOGNITION• Honored to be a T3 Ambassador for the lens category team. The partnership role facilitated confidence in our team to build trust and transparency through multiple conduits. Focused on how we can work better together for the common business and personal goals.• Transitions Innovation Awards 2021 – Winner US Retailer of the Year, LensCrafters

• Developed annual purchase plans as the strategic partner with the Retail Finance team, Global Planning team and Retail Allocations. • Assumed full P&L responsibility with emphasis on sales, cogs, gross margin & inventory turn. RESULTED with 10%+ YOY inventory reduction, 4 consecutive years.• Built strong relationships with direct reports by building on their individual strengths and interests but also developing their opportunities• Elevated sport performance presence in our full-price retail stores by creating the strategic product vision for new product/store segmentation and product presentation. • Designed new visual standards and promotional activity to drive revenue, margin and inventory turn. Sell-through 2x-3x faster on clearance product to fund new product introductions (open-to-buy). • Delivered new Assortment Planning tool to focus buyer purchases based on consistency, sales projections, and visual expectations. Sku count -20-30%, Depth per Sku +20%-30%, resulted in 95-98% size accuracy in-stock.• Evaluated promotional activity and provided new strategies to drive sales and profit. Tested new promotions, read/analyzed results to eventually roll out to balance of chain. • Overhauled markdown identification to be methodical, timely and based on performance to protect margin. Championed the business case for Vault Specific Line (Made for Outlet) to drive margin in Outlet channels, focused on Apparel/Accessories & Sunglasses. Margin rate +10-20% VSL vs EOL sales.AWARDS & RECOGNITION• One of the first recipients of the Luxottica Characteristics Award for PASSION, to achieve results, challenge the status quo, loyalty, and drive for continuous improvement.• July 2016 was offered the opportunity to relocate from California to Ohio to leverage best practices and synergies within all Luxottica Retail channels. I was inspired by the growth and opportunity and moved our family.

Provide leadership within the AFA planning team by translating company goals into achievable tasks.Maintain a team environment by aligning best practices and continuous process improvement. Accountable for Men's and Women's Apparel financial objectives; Inventory productivity, Sales, DOP.Optimization of seasonal aged inventory; evaluation, strategy and execution through cross functional teams.Manage pre-season and in-season merchandise plans and open-to-buy for Men's & Women's ApparelHold monthly OTB meetings to review risks and opportunitiesWeekly sales re-forecasting and reporting to evaluate Effective communication of business strategiesAssist with line planning with buyers

Responsibilities:Manage pre-season and in-season merchandise plans and open-to-buy for Men's ApparelHold monthly OTB meetings to review risks and opportunitiesWeekly sales re-forecasting and reporting to evaluate Effective communication of business strategiesAssist with line planning with buyersContinued process improvementAccomplishments:Increase visibility to key initiatives through reporting: optimize current reports, develop new reporting.Build strong relationships with buying, allocation, retail finance and demand planning departments. Successful implementation of new planning tool: out of excel and into 7thonline. Leader within retail process improvement project; focused on operational plan for managing markdowns from corporate strategy to execution in store. Layered on Accessories division responsibilities during our colleague's maternity leave, while maintaining current responsibilities.

Active Ride Shop is an action sports retailer with 21 retail stores in the southern california market with an online business.Key Responsibilites:Drive the profitability and growth of our retail stores by creating and managing merchandise sales and inventory plans at the department/category/product level, which result in the achievement of divisional financial goals.Responsible for forecasting in-season sales and inventory and developing strategies to maximize opportunities and mitigate riskStrategize, recommend and execute in-season pricing strategies, including promotions and markdowns that are optimized to deliver financial targetsAchievements:Provided a revised merchandise plan (sub-dept. level) for purchasing and finance for 3 of the 4 quarters of 2011.Provided store sales plans by day for retail and ecommerce for 3 of the 4 quarters of fiscal 2011.Provided a receiving schedule to manage receipts for warehouse and purchasing Roll out open to buys, educated the buying team, provided merchandise theory, forced diligencePromotional recommendations and execution based on LY and product performance, immediately involved in product necessary timelines for marketing catalogs, flyersComplete overhaul of buying process – introduced the merchandise calendar with execution dates and timelines which includes: Reviewing the previous season, formal kick off meetings with design direction, line planning/assortment planning to force categorical analysis with brand importance, review of buy season (adoption meeting) and a final overview for companywide understanding of the seasonProvide company wide visibility to weekly reporting on markdown inventory, style performanceProvide quarterly updated on aged inventory; recognized the need to move through over $400k of aged inventory to get the company’s inventory to be ‘healthier’.Provided direction on replenishment system through the warehouse, allocation introduction and store analysis

Responsible for the creation of annual sales plans by Division for the Wholesale, Retail and Mail Order channels. Develop and maintain the open-to-buy. Work closely with the President, Vice President of Retail and Purchasing Director and Merchandiser to ensure key financial metrics are being fulfilled. Create numerous reports for the organization that greatly increased the visibility of the business.

- Responsible for the planning, forecasting, and analysis of Mens Apparel and Accessory Divisions. - Drives financial planning process by generating, analyzing and revising the financial merchandise plans to ensure alignment of the business initiatives and budget objectives. - Partner with Buyers to develop strategic vision and maintain profitability - Updates forecasts weekly of key metrics to react to current business trends through an open to buy, identify risks and opportunities and recommends course of action. - Actively participate in sales strategies, pricing, and inventory management. - Assists in sku productivity and demand forecasting. - Collaborates with the allocation team on production buys to maximize inventory productivity. - Proactive analysis of promotional activity and provide new strategies to drive sales and profit - Key player in process improvement - Strong systems skills with experience in managing and reporting data in such environments as Excel

Store product allocation

Assistant Buyer from Aug 2004 to August 2005: all junior categories.As an Associate Buyer: purchased Swim, Sweaters and Outerwear.