Kira Huang Email & Phone Number

Melbourne, Vic, Au

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Led content creation and execution across multiple platforms, including website banners, product pages, blogs, EDMs, social media content, and TVC. Supported 200+ product launches and 15+ campaigns.Managed brand social media like IG, TikTok, YouTube, and LinkedIn, achieving a 40% engagement increase on Instagram and 200M views under the brand's hashtag by producing eye-catching videos.Drove weekly reporting by compiling key metrics for in-depth analysis of campaign performance, providing strategic insights for optimization.Worked closely with internal teams and external studios to ensure successful campaign launches, offering detailed briefs and ongoing communication.Continuously optimized website strategies to update existing products and execute new products to enhance the customer journey.

Revamped the product page with enhanced visual effects, compelling copy, and a focus on unique selling propositions and features. Resulted in a 20% CTR increase and a 16% conversion rate improvement.Identified optimal content through A/B testing across categories. Streamlined product page logic and designs, enhancing efficiency in monthly launches of 20+ beauty products.Enabled performance evaluation by establishing a measurable benchmark for assessing the quality of product pages, incorporating metrics such as click-through and conversion rates.Decreased color-related negative reviews on the website by 28% through the implementation of a standardized process

Curated Compelling Content: Created engaging content across Instagram accounts in multiple regions, resulting in follower growth exceeding 400,000 within a year.Analyzed Performance: Conducted detailed analytics to track trends and refine content strategies for ongoing enhancement.Launched UGC Campaigns: Encouraged user-generated content and giveaways, with 200 users participating on Valentine's Day, positively impacting metrics.Managed Audience Engagement: Responded to comments and managed negative issues effectively to maintain community positivity.Influencer Campaigns: Strategically partnered with influencers to boost brand visibility and engagement.Executed Email Marketing: Implemented targeted campaigns to drive website traffic and generate over $260,000 in sales within six months.

Responsible for shaping and promoting the brand image of Amway's skincare brand, involved in planning corresponding online marketing strategies, and overseeing their implementation.In charge of planning and managing Chinese social media platforms (WeChat, Weibo), utilizing SEO optimization and operational skills to enhance the company's brand promotion among the target customers and increase overall exposure.Maintained customer relations by providing social media content planning and daily operation plans tailored to their needs. Collaborated with the design team to finalize tweet formatting and image creation.Conducted various industry research, including customer behaviors, competitor activities and services, and the latest channels in market promotion. Provided strategic new ideas for future content planning.Work Achievements:During the management of the WeChat public account, achieved the highest reading volume for published posts, reaching 140,000, which is 4-5 times higher than the usual engagement.

Master'S Degree, Art And Cultural Management

Bachelor'S Degree, Public Relations And Advertising