• Founded Bright Concept IMEX Ltd in Hong Kong in 2009, with headquarters in China and representatives in Russia and Serbia.• Developed a brand strategy for the company as the creative director, including positioning and naming of the product line.• Spoke at international exhibitions IPSA (Reed Exhibitions) 2013-14 and forums in Moscow and Yekaterinburg, discussing creative solutions for the advertising and promotional industry.• Streamlined production and logistics processes… Show more • Founded Bright Concept IMEX Ltd in Hong Kong in 2009, with headquarters in China and representatives in Russia and Serbia.• Developed a brand strategy for the company as the creative director, including positioning and naming of the product line.• Spoke at international exhibitions IPSA (Reed Exhibitions) 2013-14 and forums in Moscow and Yekaterinburg, discussing creative solutions for the advertising and promotional industry.• Streamlined production and logistics processes, resulting in an average 20% reduction in final costs for customers.• Developed and implemented promotional product ideas in collaboration with strategic brand development departments of beauty/automobile and CPGs industries.• Clients included Cosmo, Samsung, Revlon, Toyota, Porsche, and Mascotte.• Involved in the adaptation of production, supply, and quality control for merchandise for the 2018 World Cup Cheboksary, reaching over 100,000 visitors.• Managed production at over 6 factories to achieve targeted marketing goals in 16 Porsche dealerships in Russia, resulting in a 35% budget reduction for the client. Show less

A part-time contract job at GP is one of the most rewarding experiences characterized by exceptional professionalism and effective communication skills.

• Successfully spearheaded sales for the Design Thinking Camp conference in Moscow featuring speakers from 25 countries and top companies such as IDEO, Frog Design, PepsiCo, Steelcase, and AlfaBank, resulting in increased sales and organizational support for participants.• Possess expertise in the practical implementation of Design Thinking, Agile, and Scrum methodologies in real-world projects, resulting in increased project profitability by effectively selling information products to… Show more • Successfully spearheaded sales for the Design Thinking Camp conference in Moscow featuring speakers from 25 countries and top companies such as IDEO, Frog Design, PepsiCo, Steelcase, and AlfaBank, resulting in increased sales and organizational support for participants.• Possess expertise in the practical implementation of Design Thinking, Agile, and Scrum methodologies in real-world projects, resulting in increased project profitability by effectively selling information products to corporations. Show less

Responsible for overseeing the brand's visual representation across digital and physical retail outlets in China, Russia, and the CIS region.• Through my experience in the industry, I have developed expertise in various aspects of design and marketing. I have successfully designed the corporate catalog grid for the Foot & Fruit (SELA) shoe brand, utilizing UX testing methodologies to ensure optimal results.• I have compiled a comprehensive catalog of over 900 shoe models, working… Show more Responsible for overseeing the brand's visual representation across digital and physical retail outlets in China, Russia, and the CIS region.• Through my experience in the industry, I have developed expertise in various aspects of design and marketing. I have successfully designed the corporate catalog grid for the Foot & Fruit (SELA) shoe brand, utilizing UX testing methodologies to ensure optimal results.• I have compiled a comprehensive catalog of over 900 shoe models, working with a team of photographers and copywriters to bring the project to fruition.• I have conceptualized and implemented the design for retail shop windows in St. Petersburg, Russia.• I developed a streamlined light version of a CRM system to improve communication between Chinese manufacturers and in-house shoe designers. Show less

* Taught design disciplines, including graphic editor applications and fundamentals of design, drawing, and painting, in the international 2+2 program between Russia and China.* Contributed to curriculum development, delivered lectures, facilitated practical classes, and provided extracurricular student support for project guidance and thesis advising.