Founder
Current• Founded Bright Concept IMEX Ltd in Hong Kong in 2009, with headquarters in China and representatives in Russia and Serbia.• Developed a brand strategy for the company as the creative director, including positioning and naming of the product line.• Spoke at international exhibitions IPSA (Reed Exhibitions) 2013-14 and forums in Moscow and Yekaterinburg, discussing creative solutions for the advertising and promotional industry.• Streamlined production and logistics processes… Show more • Founded Bright Concept IMEX Ltd in Hong Kong in 2009, with headquarters in China and representatives in Russia and Serbia.• Developed a brand strategy for the company as the creative director, including positioning and naming of the product line.• Spoke at international exhibitions IPSA (Reed Exhibitions) 2013-14 and forums in Moscow and Yekaterinburg, discussing creative solutions for the advertising and promotional industry.• Streamlined production and logistics processes, resulting in an average 20% reduction in final costs for customers.• Developed and implemented promotional product ideas in collaboration with strategic brand development departments of beauty/automobile and CPGs industries.• Clients included Cosmo, Samsung, Revlon, Toyota, Porsche, and Mascotte.• Involved in the adaptation of production, supply, and quality control for merchandise for the 2018 World Cup Cheboksary, reaching over 100,000 visitors.• Managed production at over 6 factories to achieve targeted marketing goals in 16 Porsche dealerships in Russia, resulting in a 35% budget reduction for the client. Show less