• Designs and implements comprehensive marketing strategies to create awareness of the company’s business activities• Produces ideas for promotional events and activities, and organizes them efficiently• Plans and executes campaigns for corporate promotion, launching of new product lines, etc.• Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications• Controls budgets and allocates resources amongst projects• Acts as agent towards external parties such as media, stakeholders, and potential clients, and builds strategic partnerships

• Conceived, developed and implemented innovative marketing programs to drive distributor and end user product demand.• Developed packaging designs and content, and worked with vendors on all packaging aspects.• Worked directly with the VP of Marketing and outside ad agencies to coordinate advertising schedules and designs for company and product news across various media platforms.• Developed marketing support materials and documentation to assist the sales team.

• Created a fresh brand marketing strategy for the U.S. division of a Japanese factory automation supply company. • Collaborated regularly with international partners (from associates to executives). • Established relationships with local and national print/digital advertising channels. • Created original print/digital advertising content (copy writing and design), including pocket folders, multi-tiered informational flyers, training content for fully functional demonstration units, etc. • Built a trade show program, including booth development, marketing strategies, print/digital advertising, and employee training (booth etiquette). • Provided marketing support and development for CKD Mexico.

Copy Writer (June 2014 - August 2017)Marketing Specialist (June 2011 - June 2014)Marketing Coordinator (June 2008 - June 2011)Copy Editor (June 2006 - June 2008)• Collaborated with marketing and merchandising teams to create catalog ads, direct mail pieces, space advertisements, email campaigns, social media content, internal communications and training, and more. • Optimized marketing materials for enhanced readability and conciseness. • Created 700+ catalog ads for a wide range of products, including those from Carhartt, 3M, Rust-Oleum, Hach, Thermo Scientific, DeWALT, Rayovac, GE, Honda, Endress+Hauser and more. • Developed a training program to aid merchandisers in writing catalog ads. • Assisted the Marketing Manager with production schedule deadlines, with particular ownership over the catalog production schedule. • Created and modified website content via AspDotNetStorefront.

• Assisted in managing one of the top 25 stores in the country. • Managed office operations, and acted as the primary follow-up contact with customers post-purchase. • Performed daily, weekly, and quarterly inventories of over $1 million in inventory. • Coordinated high-value transfers between stores, goldsmiths, and customers. • Earned certifications through DCA (Diamond Council of America) in both diamontology and colored gemstones.

• Assisted in managing the #1 performing store in the IL/WI/IN region. • Traveled as a retail merchandiser to save struggling stores; reorganized store configurations to maximize efficiencies, and trained/retrained associates on corporate standards and procedures.