Manage SEO campaigns for all clients, including technical & local SEO tactics and content-driven SEO tactics.Decreased company SEO-related costs by 73% in the first year and 80% in the second.Increase company SEO profit by 686% in the first year and 71% in the second.Engage in client discovery to learn about their business and its goals & objectives as well as their employees and customers/clients.Utilize knowledge of the client's business and of the marketing landscape to develop well-rounded marketing strategies to support client goals & objectives.Handle upwards of $1.5M in media spend annually.Manage clients' social media presence across multiple platforms (Facebook, LinkedIn, Twitter, Instagram & Pinterest) and utilize social media management platforms to facilitate content.Execute and optimize paid social media campaigns on Facebook, LinkedIn, Twitter and Pinterest.Execute and optimize digital marketing campaigns on Google and Programmatic platforms.Execute and optimize self-serve digital streaming campaigns (Spotify & Hulu).Execute and optimize campaigns on various other platforms, such as Waze, Snapchat, etc.Set up and deploy email marketing campaigns using various platforms.Set up, verify and manage client Google My Business listings and syndicate business information to other local directories.Manage and perform maintenance on all client websites, including posting blogs, developing new pages, troubleshooting issues, and more.Develop and analyze monthly, quarterly and yearly analytic reports to identify trends and areas of improvement to enhance marketing strategies.Research and implement various platforms and procedures to expand on the company's capabilities and streamline internal processes to be more efficient.Plan, coordinate and co-produce company podcast.Co-chair internal culture committee, plan and coordinate social events, birthday & anniversary celebrations, company retreats and weekly happy hours with games/activities and more.

Manage and improve all of the company’s social media accountsRun paid ads on Facebook and Instagram and analyze their performance to optimize salesDevelop social media campaigns to run in tandem with specific marketing objectives, analyzing data and making necessary changes throughout the campaigns to maximize resultsGrew Facebook audience by more than 15K, Instagram audience by more than 7K, and Twitter audience by more than 3KDevelop resources to help plan and track social media activities and results, such as a social media calendar and an audience growth tracking spreadsheetBuild and manage the Facebook shop, watching for price changes and adding new products as they come inImplement and analyze Instagram Shopping tacticsAddress customer concerns on social media and Google My Business in a friendly, timely and effective mannerProvide live behind-the-scenes content to our Snapchat and Instagram stories during photoshoots and other eventsLead the process to change social media management platforms and onboard the chosen platform

Run paid ads, contests and promotions on Facebook, Twitter and other social channels for 15+ clients.Manage social media accounts for all clients while being consistent with each client’s image.Manage websites for 15+ clients including updating offers and images as well as developing new content and troubleshooting issues.Manage and optimize blogs for 5+ clients including managing a blog schedule and syndicating blog posts to social media.Evaluate digital marketing platforms based on the company’s needs and onboard the chosen platforms.Develop spreadsheets for all digital platforms that track clients’ objectives and cost and the company’s costs, revenue and margin month to month.Develop information sheets on the company’s digital marketing capabilities for the sales team to use in presentations.Set up and deploy dynamic email marketing campaigns.Manage and optimize campaigns on all digital marketing platforms on a daily basis.Create and analyze weekly and monthly reports.Use information from reports, market trends and marketing research to optimize campaigns and make suggestions to benefit the client.

Work in a team-focused, fast-paced environment by communicating clearly throughout the order process.Demonstrate a complete understanding of menu items and explain them to guests accurately.Use Point of Sale system/cash register to record the order and compute the amount of sale utilizing payment options and cash handling procedures.Clean and maintain the customer and service areas, utilize proper food handling and safety standards and promote a clean restaurant image.Abide by brand standards and company policies and procedures.Train new employees on store processes and policies and ensure they adhere to them.Open the store and forecast and complete all food prep tasks on my own to set the store up for a successful day and minimize disruptions.Forecast and complete inventory on a weekly basis to ensure the store is properly stocked for the week.Sort, unload and properly store inventory deliveries, often while managing other store tasks, such as food prep and tending to customers.

Offered MIT position for after graduation.Manage a team of associates to ensure the store is properly run.Run a department within the store to maximize sales in that department.Analyze reports based on company performance to recognize strengths and opportunities.Lead a store walk with the district manager to discuss store performance and ongoing projects.Other duties inclueded: POS, MLS, Backstock, Merchandising, Customer Service, Truck, Replenishment, Fulfill ship from store orders, Fulfill buy online pick up in store orders.

Plan, coordinate and host Mary Kay parties as an Independent Beauty Consultant.Discuss needs and concerns with customers to recommend products and solutions to satisfy needs and address concerns.Upsell on orders to ensure customers are getting all products they need or other products they would like.Prospect potential party hosts during other parties and through networking.

Train new employees on store procedures, food handling, cleanliness, safety and more.Run the cash register both at the front counter and on drive-thru, manage order fulfillment to prevent long wait times and ensure drawers are accurate at the end of shift.Open the store and complete opening tasks to ensure a successful day for the store.Close the store and complete closing tasks to ensure opening goes smoothly for the next shift.Fulfill customer orders and tend to customer needs while also watching supply levels of food to fill as needed to prevent delays in order fulfillment.Run birthday parties by setting up tables and decor, tending to attendees' needs, assisting with entertainment, giving a tour of the back area, and helping the kids scoop their own ice cream.