• Increased DHFL's conversion rate by 15% through strategic campaign optimization.• Increased website traffic by 30% for Bharti AXA through effective paid media campaigns.• Grew NRI market share for ICICI Bank by 10% in the Middle East through targeted paid media campaigns based on consumer insights.• Increased brand presence for IDBI Federal Insurance in Tier-II markets in India through native advertising campaigns on online news channels.Clients: Bharti AXA General… Show more • Increased DHFL's conversion rate by 15% through strategic campaign optimization.• Increased website traffic by 30% for Bharti AXA through effective paid media campaigns.• Grew NRI market share for ICICI Bank by 10% in the Middle East through targeted paid media campaigns based on consumer insights.• Increased brand presence for IDBI Federal Insurance in Tier-II markets in India through native advertising campaigns on online news channels.Clients: Bharti AXA General Insurance, DHFL Home Loans, IDBI Federal Insurance, The Leela hotels, ICICI Bank Show less

• Efficiently led a 30-member team & increased average CVR for paid campaigns by 7% through optimized strategy implementation.• Excelled in exploration of new digital marketing channels & devised innovative techniques to increase leads with lower CPLs.• Facilitated regular performance analysis discussions with clients & the team, implementing data-driven strategies to refine campaigns and improve results.• Increased client leads by 10% through implementation of roadblock Ads on news… Show more • Efficiently led a 30-member team & increased average CVR for paid campaigns by 7% through optimized strategy implementation.• Excelled in exploration of new digital marketing channels & devised innovative techniques to increase leads with lower CPLs.• Facilitated regular performance analysis discussions with clients & the team, implementing data-driven strategies to refine campaigns and improve results.• Increased client leads by 10% through implementation of roadblock Ads on news platforms & simultaneously optimizing existing channels with a 12% reduction in cost-per-conversion.Clients: IndiaHomes, Knight Frank India Pvt. Ltd., Puravankara Projects Ltd, Kolte-Patil Developers, Sobha Limited, Ajmera Group, Adhiraj Constructions, Ahuja Group, Chandak Group, Apex Creators, First Futuristic Holdings.Ad Platforms: Google Ads, Facebook, Yahoo! Gemini, Bing Ads, YouTube.Publisher Platforms: Times of India, Taboola, Rediff, MoneyControl, Email & SMS Marketing, Programmatic & DSP Show less

• Exceeded client's booking target by 12% for Hotel Palladium (St. Regis, Mumbai) in March. Identified a key event (live music concert) & created targeted ads, generating 28 bookings vs. a target of 25 & monthly avg. of 18.• Created comprehensive campaign dashboards to actively monitor performance metrics like Conversion Rate, ROAS & identify areas for improvement, ensuring continuous campaign optimization.• Developed & managed high-performing campaigns for hotels achieving consistently… Show more • Exceeded client's booking target by 12% for Hotel Palladium (St. Regis, Mumbai) in March. Identified a key event (live music concert) & created targeted ads, generating 28 bookings vs. a target of 25 & monthly avg. of 18.• Created comprehensive campaign dashboards to actively monitor performance metrics like Conversion Rate, ROAS & identify areas for improvement, ensuring continuous campaign optimization.• Developed & managed high-performing campaigns for hotels achieving consistently high conversion rates & strong ROAS.Clients: Leela Hotels, Palladium Hotel Mumbai, Ginger Hotels, Sarovar Hotels Show less

• Setting-up and managing advertising campaigns for clients on Google Ads & Bing Ads• Active monitoring of product competition & bid optimization to improve CTR and grow online sales for eCommerce client• Analyzing user interests and behavior on Google Analytics to draw conclusions on traffic flow on the website and suggesting improvements to reduce bounce ratesClients: Mom&Me Shop, Sun Direct DTH, SF Sonic Batteries

• In-depth analysis of optimization quality, CTR, visitor trends & conceptual targeting• Analyzing commercial value of keywords, defining quality rating processes & providing solutions improve optimization• Monetizing internet traffic for large publishers, such as Portfolio holders, Registrars, Registries, ISPs etc.