Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing dataSupport the Marketing Director in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating calendarsCommunicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotionPlan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing listsMaintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as neededContinually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership.