Partnered across business units to develop and drive the brand growth strategy. Delivered quarterly executive business updates. Led 3-year strategic planning addressing distribution/channel plans, pricing tactics/execution, and cost reduction initiatives. Achieved #1 market position for 2 of the brands.Successfully navigated multiple brands through bankruptcy, maintaining market leadership, preventing customer churn, repositioning the portfolio for future profitability and growth. Refreshed brand identities, incorporating new value proposition, recalibrating marketing budget, develop innovative Digital Media/PR activities. Led cross-functional teams building employee/customer confidence. Launched a series of key new products that generated additional revenues within the first year of post-bankruptcy.

Performed strategic analyses encompassing hypotheses/framework development, financial analyses, digital transformation, data analytics, market/industry/customer research & trend analyses, market sizing, go-to-market market approach, due diligence, business process review, operational dashboard, senior executive presentations (Board Books/Storytelling), industry, and competitive assessments. Clients/Projects:The Estée Lauder Companies Inc. - Travel Retail - Strategic InitiativesWalmart Strategic Initiatives - Digital Transformation, Tech Talent, Data Analytics, POV on Retail Tech TrendsEstee Lauder Company Ventures - Post-Merger Integration; Retail Strategy (Retail Reporting; Growth Strategy; Finance)CVS Caremark - Strategic Initiatives/Business DevelopmentRabobank - Innovation Strategy Preact - Market sizing and segmentation Startups - strategic planning, operations, analyticsNational Guild - Strategic performance measurementCustomer Analytics; Design ThinkingIndustriesCPG, Technology, Retail, and Financial

Operational Excellence: Designed sales/operations/finance KPIs across the organization to effectively report and monitor performance resulting in improved operational processes and a 30% increase in sales bookingsSales Operations: Conducted in-depth research on target customer segments to develop the go-to-market strategy. Collaborated across the sales, product development, and marketing teams to align with the firm’s innovation and growth objectives. Designed sales strategies to continuously improve on sales quota, sales enablement, and win/loss rates

Developed corporate strategies for the Consulting, Financial Advisory, and Tax services of Deloitte LLP, a $13B U.S. firmDirectly supported the Board, CEO and executive leadership with information critical in their decision making process based on the firms growth and operational strategies.Projects: Economic Planning, 2020 Professional Service Landscape, Strategic Briefings Among Leaders

Worked with various Fortune 500 clients within Financial, Retail, CPG industriesProjects:Launching Debit CardAnalyzed financial model results and evaluated different customer segments to identify potential revenue generators. Presented key recommendations to the client’s board of directors. Adoption of recommendations resulted in a successful debit card launch. Designed a unique retail loyalty program by employing customer intelligenceDevelopment of Online Banking PortalDesigned project management strategies and developed a quality management plan for the entire project consisting of 23 teams comprising 200 employees. Identified and addressed weaknesses in the project documentation system thereby significantly reducing replication of deliverables Project ManagementFacilitated communication among cross-functional teams to build consensus around a comprehensive set of quality strategies. Achieved improved communications and workflow by reducing number of issues, risks, and changes reported for the project

Project:L'oreal USA - Customer Analytics; Loyalty Programs