Currently serving as a Group CMO at BN Holdings Ltd, Mumbai. BN Group is a diversified global conglomerate with interests in FMCG, Edible Oil, Realty and Specialty Chemical Businesses.

Representing "The Voice of Consumer" in the organization. Responsible for charting out the long term journey for Brand "Nilon's" to make it one of the most preferred brands in convenience foods segment. Working towards creating an unique position for Nilon's in this category. Spearheading a masterplan to capture mindshare as well as marketshare, through a robust marketing strategy to drive saliency and enhanced brand imagery.

Driving marketing responsibilities for the mineral water and carbonated drinks categories with volume and share gain targets, consumer insights, market research, business analysis, category intelligence, product strategies, brand management & media planning and buying responsibilities with cross-functional collaborations spanning R&D, customer care, sales, finance, channel partners, communication agencies and senior leadership team.

Roles & Responsibilities:• Global Lead- Marketing, for All Asia writing Instruments Project that includes strategic business growth in all Asian Countries [Project Code Named TORA] • Handling business planning for assessment of revenue potential and identification of new business opportunities for Stationery Products• Creating innovative product concepts and pioneering entry into new & challenging territories for Geometry Boxes, Writing Instruments and Other Educational products.• Assessing the brand sales and optimizing profitability & brand salience in accordance with the strategic objectives of Kokuyo Camlin Ltd.• Rationalize P&L accountability for Geo Boxes, Pens, Notebooks, Pencils & Office Products• Managing the Health of Brand "Camlin"​ through various ATL & BTL initiatives.Highlights:• The Chief Architect of Happy Children’s Day Campaign • Significantly contributed in repositioning the brand “Camlin” on fun platform• Expanded the geometry box portfolio of geometry boxes with stretching the brand upwards with launch of Camlin Galaxy, Camlin IKON and downwards with Camlin CHAMP.• Successfully managed Camlin's entry into Cartridge Fountain pens spaceManagement Development Programs• Spearheaded the completion of 7 days All-Asia Workshop on Japanese Management Style in Tokyo & Osaka (Japan) in Jun’12• Completed 3 day Outdoor Management Development Program (MDP) at Garudmachi, Pune - organized by High Places™ as part of HR succession plan.Awards & Recognitions• Awarded Asia’s Most Promising Brand 2014 (stationery category) by WCRC (World Consulting and Research Corporation) process validated, advised and evaluated by KPMG in India (Jan 2015).• Earned Guinness World Records™ for the largest art competition in the world (Feb 2012). • Awarded bronze for Camlin Experiential Mobile App at ABBY AWARDS 2015 (GOA FEST).• Received Facebook Studio awards nomination for digital campaign on “Children’s Day- Kite making workshop” (March 14)

Worked on personal care category. Custodian of Bajaj Almond Drops, a leading hair oil brand in non-sticky, perfumed light hair oil segment.

Managed biscuit brands Parle Hide & Seek, Milano and Monaco. Also worked on snacks brands like Parle Musst Bites, Musst Chips & Musst Stix, and was handling confectionery brand Parle Xhale.

Responsible for Media Research, Strategy, Planning, Buying and execution for clients like Mahindra & Mahindra, Sapat International Pvt Ltd, Kyocera Mobiles, ITC Agrotech and Loreal.

Responsible for supervision of production activities & operations in shifts at pesticide plant. R&D assistant and key liaison between Company & Consultant for project planning & commissioning.