Kirann Hingorani Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Responsible for generating revenue on the website and magazines and sponsorship on ground eventsWorking closely with doctors and pharma companies for KOL engagementsWorking with health category clients, FMCG, Pharma and Insurance companies and working out solutions on Happiest Health platformsMonetizing on content creation for hospitals, insurance companies, pharma companies for their websites and client emailersCreating awareness about Happiest Health platforms through various engagement programs

Mumbai, Maharashtra, India

• Responsible for generating revenue from the West region and overseeing the efforts to drive revenue through FCT (Free Carrier Transmission), Branded Content, and Content Integration. • Leading a team of 8 people, including 2 group heads, and playing a key role in identifying new business opportunities, negotiating deals, and developing editorial integration solutions for client briefs. • Instrumental in gathering market intelligence through ADEX to stay informed of industry trends and identify areas for potential growth. • Accountable to require a combination of strategic thinking, leadership skills, and a deep understanding of the media and entertainment industry.

Mumbai Area, India

Key Result Areas:•Responsible for handling the West region since June 2021. •Focused on helping products and services utilize the impact of Hindi news to enhance their marketing communication and achieve brand recognition. •Skillfully worked to mature existing brands and drive growth, recognizing that marketing through Television medium can rapidly transform products and services into established brands. •Instrumental in recognizing the potential of news to help even larger, established brands break through market resistance by offering content integration and brand solutions•Demonstrated expertise in utilizing news for marketing purposes has the potential to create exponential growth for brands through advertising.

Mumbai Area, India

• Facilitated as a Group Head for Aaj Tak, Tez, and Dilli Aaj Tak. • Actively set up a 4-member team to achieve the goals set for me. • Researched, prospected, and established leads for corporate relationships followed by an introductory needs analysis and meeting the clients for a consultative-based sales approach.• Efficiently managed several existing corporate partnerships including the development of new revenue opportunities, utilizing activation-based selling, creating value-added opportunities, and mutually beneficial market activation programs.Achievements•Established and lead a team of 4 people to achieve targets consistently with at least 10% growth Year on year.•Created partnerships with traditional clients from Gujarat and generated additional revenues.•Achieved recognition by being promoted to Asst General Manager in June 2017.

Mumbai

Key Result Areas:•Responsible for managing top strategic accounts to help them grow their business with SPN by ensuring they understand SPN’s products, services, systems, and tools.•Analyzing and forecasting the subscriber base growth of individual DTH clients and accordingly negotiating deals to get the best value for the content•Instrumental in relationship building and engagement, making sure accounts are performing as expected and have your support for development.•Achieved revenue targets and product adoption goals through prospecting, pitching the value proposition, proposal generation, closing and retaining business, and developing relationships with branded entertainment decision-makers.•Involved in strategizing and planning the marketing plan for Channel partners to promote content on DTH platforms.•Skillfully managed a set of strategic and relevant accounts for SPN to consistently meet/exceed quarterly targets.•Closely worked with merchants, educating them about SPN’s high standards of Delivery and Customer Experience.•Tracked and reported development results, analyze, and interpret reports and information for the portfolio of merchants.•Pivotal in prioritizing time optimally to achieve targets in a KPI-driven environment.

Mumbai

•Was responsible to generate revenue for the regional channels of Zee Media Corporation Ltd- Zee 24 Taas, 24 Ghanta and 24 Gantlu. Generate ad sales revenue from the West region. Garnered a 20% revenue growth over the last year. •Was given additional responsibilities in April 2013 to handle ad sales revenue for all the channels of Zee Media Corporation channels namely Zee News, Zee Business, Zee 24 Taas, Zee 24 Ghanta, Zee Punjabi, Zee MPCG. Was handling 50% of the West market and reporting to the Vice President. •Collaborated with the editorial team to work out integrations and communication solutions for corporate clients.•Spearheaded a team of 4 extra ordinary sales professionals in the corporate sales team, managed the same, generated revenue and handled customer engagement, vertical marketing and worked out innovations & integrated solutions for clients

Mumbai

• Looked after corporate clients of Star News, Ananda & Majha for the western region. Generated ad sales revenue and was handling the west market.• Took care of channel & augmented the revenues on the channel through various options available like FCT, Non Fct and events. • Collaborated with clients as well as media agencies and assisted in channel selling on standalone basis to enhance rates & revenues in accordance with the life cycle of the product.• Was given charge to generate ad sales revenue for Star Majha as an independent channel in the year 2010. • Handled events & special properties at MCCS (all 3 Channels) for the West region and reported to the National Head for events • Provided solutions or clients through Innovative advertising, events/ programs and interacting with their media agencies along with selling new ‘Non FCT’ advertising opportunities on Star NewsHighlights• Awarded Best Sales Performer of the year for over achieving targets at MCCS in 2007- 08, 2009-10 and 2010-11 at the annual conference• Successfully transformed FMCG client Procter & Gamble as first time advertiser on the regional news genre (news channel Star Ananda.• Cracked the biggest sponsorship deal on Bihar elections on Star News by roping in Idea as a presenting sponsor for both BTL and On Ground Activations.• Accomplished sales targets consistently for 3 years at MCCS• Resourcefully sold premium sponsorship’s to clients like Idea, Nerolac, HUL, P&G, Tata Sky, Aegon Religare, Parle, MAHANAND, LIC etc on various events like Shera Bangali, State Elections, Majha Sanman Awards, ICC special programming, Budget etc.• Served major clients for the organizations like Reliance ADAG, Idea, Godrej Group of Industries, LIC, Nerolac, Volkswagen, Bajaj Allianz Insurance, Future Group, HUL, Procter & Gamble, Multiscreen Media (Sony TV), Imagine TV, Aegon Religare Insurance etc.

Mumbai

Highlights:• Efficiently serviced Luxury clients like Mont Blanc, Baccarose, Beauty Concepts, Rolex, Euro Traditions, Harmony, Rose Group etc.• Spearheaded the profitability of the Magazine - Femina Allure• Single handedly functioned on travel report to Indonesia (not done in Last 10 years at TOI) and generated a profit of 12% above the overall expenses• Handled other non travel reports like Germany, Mauritius, Oman and UK

London, United Kingdom

•Was transferred from India office to handle operations of Magna UK office.•Generate Revenue through Advertising Sales & Distribution and over look the collections.•Brought 1st time advertisers from Manchester, Birmingham, Leeds, Germany, Spain etc..•Had successfully implemented the concept of advertorial in Stardust UK edition and converted clients like British Telecom, Marks & Spencer and Sainsbury as first time advertisers in the Indian Print media.• Successfully launched of Society Magazine, an upward class magazine, in the UK & European markets•Written articles for Stardust & Society Magazine. Did the controversial interview with Jessica Heinz which created a BIG NOISE in the Bollywood industry.•Create awareness about Stardust & Society magazines amongst the English and European clients through BTL activities.•Negotiate with Publishers to buy publishing rights for Magna Books Division- India

Mumbai

• Developed strategic and operational sales plans which resulted in in overall sales and gross margin for the magazine Society Interiors and Society.• Amplified customer base 30% maintaining effective relationships. brought on board new clients • Identified target markets and established successful plans to develop them, thereby bringing in new clients on board Society Interiors Expo and Society Interiors Awards.• Expanded sales by 50% through innovative selling techniques such as special events and award functions designed for the architects and interior designers.Highlights:• Successfully bagged clients such as American Standard, Jalaram Plywood, Durian Furniture etc.• Deputed to UK office on a work permit for 3 years to take care of International operations of Stardust and launching Society Magazine.• Joined from campus and went through a rigorous training process for 6 moths in the editorial, marketing and distribution, printing and finance departments.

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