Specialize in driving the development and launch of innovative products that solve customer challenges and deliver measurable business value. My role involves a unique blend of strategic vision, technical expertise, and collaboration to ensure seamless product execution.Key Responsibilities: - Strategic Roadmapping: Define and prioritize product roadmaps aligned with Vagaro's business objectives and our client needs.- Cross-Functional Collaboration: Partner with engineering, design, marketing, and sales teams to ensure timely and successful product delivery.- Data-Driven Decision Making: Analyze customer insights, market trends, and key performance metrics to inform product strategy.- Stakeholder Management: Communicate effectively with internal and external stakeholders to align expectations and foster a shared vision.

Conducted comprehensive research across new verticals using surveys, interviews, and focus groups to enhance user experience. Analyzed market trends and conducted keyword research to track industry advancements, competitor activities, and emerging technologies. Developed strategic content for diverse channels like Instagram, Facebook, TikTok, LinkedIn, press releases, email campaigns, SMS messaging, and in-app notifications to engage and expand the Vagaro user base.Performed qualitative client interviews and quantitative feedback surveys to identify pain points, missing features, and market expansion opportunities. Utilized market insights, client personas, and competitor analyses to guide product design and development. Facilitated cross-departmental communication to develop product roadmaps and business plans.Communicated vision, value propositions, and strategic approaches to stakeholders throughout the product lifecycle, emphasizing KPIs and ROI metrics. Conducted in-depth research on digital ads, analyzed Power BI and Amplitude reports, and evaluated HubSpot email campaigns to provide monthly insights on conversions, CPA, ROAS, and ROI.Analyzed user experience through interviews, focus groups, and surveys to deliver actionable insights and recommendations for improving UX/UI, increasing conversion rates, and boosting web traffic. Collaborated across departments to identify opportunities for cross-collaboration and streamline the customer journey, presenting findings to senior leadership.

Managed and optimized digital advertising bidding campaigns on platforms like Gartner Digital Market: Capterra, GetApp and Software Advice. Responsibilities included budget management, bid optimization, and performance analysis. I collaborated on audience targeting, ad creation, and ensured alignment with broader marketing goals and subscription sign ups.

As Project Manager of a six-member team, I spearheaded market research initiatives focused on the medical spa industry. Our work included conducting detailed surveys and in-depth interviews to uncover growth opportunities and understand client pain points.I utilized strong time management skills to ensure we met all deadlines, and I maintained clear, consistent communication with our client to deliver thoughtful and actionable insights. My role also involved coordinating the team’s efforts, analyzing data, and presenting our findings in a comprehensive manner that directly informed the client’s strategic decisions.

Founder & Host of the 9T8 Podcast this platform dedicated to inspiring the next generation of individuals to become self-starters and leaders. I bring on unique and insightful guests to help guide conversations on topics that we find exciting and interesting. We hope to connect with our audiences through our stories and experiences in order to help in uplifting those around us.Listen on Spotify, Google Podcasts, & Anchor.fm

Trilogy Education Services, a 2U, Inc. brand, partners with the world's leading universities to help companies bridge the digital skills gap. We work with experienced instructors, innovative employers, and top institutions to power boot camps that prepare today's workers for tomorrow's jobs. Have successfully tutored 100 students in Digital Marketing concepts: -Marketing Strategy using Brand Strategy, Brand Building, Campaign Development, Lead Generation, Conversion Funnels, Marketing Metrics, Marketing Optimization, Product/Market Fit Digital Advertising with Pay-Per-Click, Budgeting, Paid/Organic Search, Google Keyword Planner, Google Ads, Retargeting, Audience Building, Affiliate Marketing, Display Advertising, and Native AdvertisingWeb Analytics and Design with Search Engine Optimization, Google Analytics, Social Media Platforms, Topic Clusters andPillar Pages, and Search Engine Optimization (SEO) for Content Email Marketing and CRM Software like Salesforce, MailChimp, and Reporting / Dashboarding software like Tableau.

The Market Research Institute International (MRII) is a non-profit institute affiliated with the University of Georgia devoted to fulfilling the continuing educational needs of people worldwide in the marketing research profession.I oversee eCity dashboard for paid ads (Facebook & LinkedIn) and build strategies. Design and manage the new MRII Website. Create & post social media strategy, vlogs, blogs, email marketing (Newsletters, Webinar promos, Course Promos). Lastly, managing MRII's editorial calendar and marketing dashboard.Re-designed MRII website using GoDaddy CMS, improved user experience (UX) & user interface (UI), resulting in an website traffic increase of 50% in weekly average page views and reduced bounce rate session time. Executed organic social media strategies for Instagram, Facebook, Twitter, and LinkedIn to reconnect target audience. Conducted competitive analysis on the market size and keyword research to identify niche opportunities in market research. Analyzed campaign results on Google Analytics, proved insights on paid search & social ads and improved click through rate (CTR) by 65% & lower cost per acquisition (CPA) by 15%.

Attend HyFlex Navigator training (primarily based in this Canvas course), including Zoom and HyFlex instructional mode trainings. Conduct 1:1 consultations with assigned faculty members to discuss faculty needs. Manage a weekly schedule, inclusive of attending to multiple faculty and courses in a single day. Provide individual support to faculty, including but not limited to: Attending in-person all synchronous class sessions of your assigned faculty/courses to assist faculty and students with Zoom, including monitoring chat, fielding remote questions, sharing presentation slides, recording, and managing breakout rooms. As requested, assisting faculty with managing Zoom kit set-up and/or HyFlex classroom technology in the classroom (e.g. Zoom kit assembly or toggling camera views)Checking in regularly with faculty to prepare for upcoming classes during regularly scheduled hours. Check-in regularly with colleagues on common issues and solutions, creating documentation where appropriate

Leading marketing projects to help establish Lily's non-profit financial education work as well as managing her social media platforms and clients. Currently, focused on rebranding Lily's personal Linkedin profile as well as her Lily Fortune Club landing page.My responsibilities:- Designed logos, flyers, pitch decks, website graphics, and Youtube videos to improve brand strategy and awareness.- Trained financial advisors on how to boost sales by understanding the conversion funnel and creating marketing metrics.- Organized weekly content for email marketing campaigns to develop streamlined communication for 300 team members.

E-commerce platform dedicated to bringing online exclusive wellness and clean beauty products into a storefront for users to engage with. All of the products and partners are focused on being Vegan, Cruelty-free, and Environmentally Sustainable. We curate multiple complimentary Direct to Consumer (DTC) brands into single physical stores, so their followers can touch and feel the product. Hoping to create micro spaces, macro experiences for every consumer.My responsibilities:- Organized holiday digital campaigns in partnership with Westfield Valley Fair’s Marketing Team to drive in-store sales. - Designed social media graphics and created a content calendar to increase engagement with target audiences online.- Managed affiliate branding materials to onboard influencers with the objective of tracking conversion & purchase rates. - Manager of the Bay Area store, create schedules for employees, tracking inventory and sales as well as hire and train new team members.

- Analyzed CAB’s social media & website analytics to better promote events; increased website visits by 60%- Developed social media campaigns to increase brand awareness; led to 600 followers increase on Instagram- Managed a team of 15 students in creating new digital marketing methods in order to reach our target audience

- Led teams of 30 students through leadership training and development to prepare for the school year- Planned a concert over the summer for 1,500 students, the largest attended event on campus since Fall 2018- Allocated an annual budget of $400,000 throughout the year and put on 11 events, including 2 large concerts

- Analyzed CAB’s social media and website analytics to better promote events; increased our viewership by 30%- Designed graphics and photoshopped images to promote events on campus using a marketing calendar- Managed and trained a team of 5 students to help reach our target audiences through digital marketing

Philo is an American internet television company currently based in San Francisco, California.My responsibilities: - Worked on Google Search ads for MTV's Awards & Viacom shows, to increase membership subscription- Created social media campaigns, both organic & paid to promote upcoming for TV premieres and finales- Launched campaigns with Viacom, which resulted in a decline in Philo’s churn rate & increased subscribers

- Launched and posted content on the company's social media platforms (Instagram, Twitter, Facebook)- Developed a blog and published 4 articles, which increased the company’s website engagement- Supported the CEO by editing business documents and proposals for upcoming sponsorship meetings

- Worked with the CEO on market research, SWOT analysis, and competitive analysis to improve the company’s brand.- Kept track of the company’s inventory and reordered supplies or materials when needed- Improved social media presence by answering consumer questions on platforms like Google and Yelp reviews