> Define overall SEO strategy digital initiatives aligned with marketing and business objectives> Identify & strive to meet key performance indicators for each of the website/web property> Monitor the working of SEO agency for the pre-defined objectives> Build protocols internally that ensure all content (articles, photos, videos, columns, multilingual) is optimized across sites and platforms, liaise with various teams to achieve this> Executing the SEO Strategy while working in close cooperation with Development Team, SEO agency and social media agency. This would typically entail:> Site Structure Analysis, Competition Analysis, Keyword Research> Keyword Finalization, Keyword Density Analysis and Placement> Existing Web Content Optimization, HTML Validation> Creation of XML Site map, Keyword Difficulty> Content Development Check, Brief Keyword Competition Review> Tags, Anchor Text> Link building, Social Media Optimization> Directory Submission, Article submission, Press Release Submission> Local SEO> Blogger outreach for guest blogging

- Develop and execute online marketing programs that increase new customer’s traffic and existing customer’s usage of our services in Domestic and International market.- Analyzing competitor activity to ensure the product offering and promotions are attractive- Analyze and optimize all marketing initiatives through test and learn techniques- Site Analysis according to search engine ranking compatibility- Keyword and key phrases selection with competition analysis- Check Proper tagging and dead links- Content Optimization & Code Modification/Optimization- Site auditing and recommending optimizations

• Search engine optimization and promotions• Site Analysis according to search engine ranking compatibility• Keyword and key phrases selection with competition analysis• Deciding the theme of the page for search engine ranking• Making theme oriented Meta Tags which includes Title, Description & Keywords for each page• Check Proper tagging and dead links• Content Optimization & Code Modification/Optimization• Increasing Maintaining and optimizing top Page Ranking of clients websites via search engines• Internet Traffic management• Link Building/Link Popularity Management• Maintaining relationship with search engines• E-Zines promotion management• Site auditing and recommending optimizations• Directory Listings• Tracking and reporting• To create, optimize and manage Email Marketing campaigns• To research and maintain marketing lists of prospective clients• Handling database creation for online and off-line activities