Project Manager
Current> Define overall SEO strategy digital initiatives aligned with marketing and business objectives> Identify & strive to meet key performance indicators for each of the website/web property> Monitor the working of SEO agency for the pre-defined objectives> Build protocols internally that ensure all content (articles, photos, videos, columns, multilingual) is optimized across sites and platforms, liaise with various teams to achieve this> Executing the SEO Strategy while working in close cooperation with Development Team, SEO agency and social media agency. This would typically entail:> Site Structure Analysis, Competition Analysis, Keyword Research> Keyword Finalization, Keyword Density Analysis and Placement> Existing Web Content Optimization, HTML Validation> Creation of XML Site map, Keyword Difficulty> Content Development Check, Brief Keyword Competition Review> Tags, Anchor Text> Link building, Social Media Optimization> Directory Submission, Article submission, Press Release Submission> Local SEO> Blogger outreach for guest blogging