• Oversees the entire copy development process and crafts compelling, sales-driven content across email, SMS, and social media for both R&R CBD and Summit THC. • Creates targeted copy for a B2B audience, effectively driving engagement and conversions across all platforms.

• Strategized and created email, SMS, and social media marketing campaigns across two brands in the CBD and Hemp-Derived THC markets to drive conversions. • Built monthly B2C and B2B marketing calendars for three audiences. • Used monthly metrics out of Klaviyo and Shopify to determine the formatting and timing of future marketing campaigns. • Wrote copy briefs and executed on copy for email, SMS, and social media campaigns. • Performed regular site audits to quality check our end-to-end customer experience.

Managed multimedia marketing content pipeline in addition to directing SEO-informed content strategy.

• Worked alongside managing director of Symbl.ai for Startups and startup founders in-program to develop outbound and inbound growth strategies to drive lead generation and other program opportunities.• Formulated and launched new Symbl.ai for Startups content series featuring weekly blog posts, a monthly newsletter, and a monthly podcast.

• Strategized and produced short- and long-form B2B-focused web content, newsletters and social media posts for newhope.com.• Managed freelancers on an ongoing basis.• Collaborated with data and design teams to create content.• Pivoted to speaker role during COVID-19 and presented on industry trends during digital trade shows and events.• Brainstormed, pitched and assigned story ideas to fulfill content needs.• Reported on natural beauty market for in-house print and digital publications.• Executed customer interviews in collaboration with video production team.• Analyzed data and analytics to inform content strategy, both in terms of topics covered and channels used to reach our audiences.

• Copyedited and constructed educational materials in collaboration with engineering, PR and instructional design teams.

• Took over and produced educational monthly magazine remotely while attending school full time.• Responsible for liaising with freelancers and editing all content received. • Provided assistance through posting all photos, copyrighted material, contracts and monthly Teacher’s Guide in conjunction with the Webmaster. • Enhanced people management and organizational skills through fulfilling deadlines on both a weekly and monthly basis.

• Pitched, researched and wrote topical articles for a consumer-facing print and digital publication.• Conducted, transcribed and fact-checked interviews.• Uploaded and published articles via Wordpress.